Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them
Posted in: UncategorizedMany brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count? New research from Toluna and visual experience platform Movable Ink found that consumers aren’t as…
How to Make the Most of SXSW’s Activations and Networking Opportunities
Posted in: UncategorizedSXSW Interactive is a pay-to-play experience for marketers making the trip. But not all attendees are there to play. They’re there, forking over significant time and money, because they expect a return: personal and brand exposure, industry insights, new connections and a glimpse of tomorrow’s technology. But capturing those returns can be tricky. Amid the…
As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend
Posted in: UncategorizedCannabidiol–CBD for short–products aren’t just the latest fad. There’s baked goods (at By Chloe), a trendy sparkling water brand (Recess) and a beauty brand (Milk Makeup), but it’s not just small marketers stepping into the space. Late last year, rumors surfaced that The Coca-Cola Company was getting into the hemp-CBD industry, which analysts at the…
Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago
Posted in: UncategorizedIn the weeks leading up to the national bicentennial of July 4, 1976, communities across America joined in the craze for shoving time capsules into the ground. Among them was the town of Lima, Ohio. But while Lima buried the usual payload of comic books and bumper stickers, local officials tossed in another item to…
How Ad-Tech Is Invading Physical Retail Spaces
Posted in: UncategorizedJust as brands have long been able to target consumers online with cookies, retailers are now experimenting with their own form of tracking technology–mostly smart shelves and cameras–that allow them to determine consumer characteristics and deliver more personalized messaging as they shop. These in-store placements enable retailers to sell real estate to brands that want…
Infographic: Two-Thirds of Consumers Have Never Used an App to Send Money
Posted in: UncategorizedWhile smartphones have revolutionized the way we do most everything, from buying groceries to doing laundry, fewer people use apps to handle their finances than one might think, according to new research from software company Clarabridge. While 64 percent of consumers have downloaded their bank’s mobile app, only about a third (37 percent) have sent…
Deutsch’s Head of Music Straddles the Record and Advertising Industries
Posted in: UncategorizedGrowing up in Utah, Eryk Rich’s interest in rappers like Eminem and Dr. Dre fueled his determination to study audio engineering and seek a career in the record industry. Little did he know then that he’d end up teaming with Interscope Records, the label those performers helped grow, to discover up-and-coming artists for a Volkswagen…
Why 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media Agency of the Year
Posted in: UncategorizedIt takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then branch out from its largest and longest-standing client–while still maintaining a strong alliance as its current global…
How Global Media Agency of the Year OMD Clawed Its Way Back to the Top After Falling So Far
Posted in: UncategorizedPlayStation. Walgreens. Lowe’s. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD’s most valuable accounts fell like dominos as the industry-wide string of big-budget reviews continued apace. The Omnicom Media Group hub remains, by most estimates, the world’s largest media network–but after a decade-long run atop the heap, it ranked dead…
As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Posted in: UncategorizedGibbs Haljun estimates it’s only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid growth has left agencies scrambling to capitalize on the estimated seven in 10 U.S. internet users who will use OTT services this year, or the nearly…
What Does It Take to Be One of Adweek’s Media Agencies of the Year?
Posted in: UncategorizedToday’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty…
Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
Posted in: UncategorizedIn 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. “It was a basket case,” he admits, with “a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of” and a “relatively dry new-business pipeline”…
Meet the New Broadcast TV Chiefs at ABC, Fox and NBC
Posted in: UncategorizedThe 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named…
To Make Diversity Effective in Marketing, It Needs to Be Inclusive
Posted in: UncategorizedMarketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not only on the latest media and ways to market but also regarding who we’re marketing…
Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping
Posted in: UncategorizedIn 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed. At the time, the three men were working with two others–Philip Krim and Jeff Chapin–on the launch…
Editor’s Letter: The Customer Experience Has Changed Drastically in the Past Decade (Thank Goodness)
Posted in: UncategorizedDo you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it’s stayed with me for 16 years. I walked into a major mattress store fresh out of college and full of excitement about furnishing my first apartment,…
Orangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest Brands
Posted in: UncategorizedOrangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you…
As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting to Change It
Posted in: UncategorizedThe California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law–passed in just five days last summer–won’t be a big issue this year. Last month, the California attorney general’s office–which is in charge of creating rules for the CCPA–began holding a series of hearings to gather feedback that…
How 5G Could Change the Sports Broadcasting and Viewing Experience
Posted in: UncategorizedEvery year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to transmit live, high-definition video from far-flung holes to its central production trucks in a timely enough manner. Or it was, until last year,…