When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question. While around 85 percent of people responded to the alerts about potentially suspicious credit card activity with a “confirm” or “deny” as…
Jordan Katzman and Alex Fenkell met at summer camp when both were 13 years old, bonding immediately, in part over their shared mouths of metal. As their friendship continued into adulthood, they keenly remembered the awkwardness of their orthodontia experience. “It was just truly a pain point in our youth,” Fenkell said. “We figured there…
As last year’s most critically acclaimed new TV series, Killing Eve, returns to BBC America on April 7 for Season 2, parent company AMC Networks is literally doubling down on the show. The entire sophomore season will be simulcast on AMC–with identical ad loads on both networks–a move that more cable networks are making as…
Ben Goertzel gives us roughly five to 30 years before machines are smarter than humans. And he’d know. When Goertzel says he is creating benevolent, decentralized artificial general intelligence (AGI), he means he’s working on machines that will be more rational, compassionate and broad-minded than their human counterparts in order to eventually help regulate society–and…
As consumers grow more comfortable with talking to voice-activated devices, media organizations want to say something back. From The Washington Post to NPR, publishers have been lining up to partner with smart speakers to entice viewers and create a new revenue stream. The relatively cheap cost of entry (especially for those with audio content that…
Adweek’s third annual Arc Awards, which took place March 9 at South by Southwest in Austin, Texas, and was presented by Screenvision Media, celebrated the best brand storytelling of 2018. Here’s a look at some of the festivities and honorees. (Photos l. to r.) Jeff Litvack, CEO, Adweek; Michelle Wald, U.S. country manager/sprinkles, Tony’s Chocolonely;…
Almost two decades ago, Cassie Hughes and Gabrey Means were both working on the marketing teams of San Francisco-based retailers–Hughes at Levi’s and Means at Banana Republic. After an introduction from a mutual friend, the two split a bottle of wine and discussed how the agencies they both worked with were great partners, but were…
As arguably the most talented player in college basketball, Zion Williamson is used to making headlines–just not the kind he made last month. On Feb. 21, as the Duke forward played in the first minute of the North Carolina game, a sudden “pop” brought Williamson to the floor, clutching his knee in agony. “The world…
We are thrilled to announce the creation of three new councils that will help shape three of our ongoing series on Brandweek Inside the Brand: Women Trailblazers, Innovators and Gen ZEOs. Our purpose at Brandweek is to share the success stories of leading brand marketers and those who are paving new paths for marketing overall….
Marketers are swimming in customer data and quickly sprawling technology stacks that promise to help them manage and make sense of it. With nearly 7,000 mar-tech vendors, marketers are overwhelmed with options, investing in many solutions to solve for different needs. As a result, they’re working with siloed, inconsistent data, which makes it nearly impossible…
Brands that want to garner consumer trust might want to steer clear of Photoshop when working on their content, new data from digital experience platform WP Engine and The Center for Generational Kinetics suggests. Considering that 82 percent of Gen Zers and 77 percent of millennials are more likely to purchase from a company that…
These days, marketers are seeking to recruit brand converts through entertaining, shareable and highly interactive experiences delivered via social, mobile, AR and VR. Ask any of the tech-savvy CMOs profiled below, and they’ll agree: To consistently win at the highest level, they must leverage media dollars to extend their sales propositions and product pitches in…
Don’t call it a comeback–call it a renaissance, a golden age of retail. Contrary to headlines bemoaning the death of merchandising, the so-called “retail apocalypse,” it’s still alive and kicking and was all anyone talked about at this year’s Shoptalk retail/commerce conference. While legacy retailers are experimenting with all sorts of ways to keep customers…
Will Chau’s career history has been a long trip up and down the West Coast, with stops at (mainly independent) agencies in Seattle, Portland, San Francisco and Los Angeles. From there, he pivoted to Austin, Texas, spending 13 years at famed agency GSD&M before becoming Whole Foods Market’s global director of creative and branding. But…
Austin agency Preacher started as a “family affair” in New York. Co-founders Krystle Loyland, Seth Gaffney and Rob Baird were together at Mother and ended up working on many projects together. The result was a camaraderie that pointed them south to the Texas capital, where they opened the agency in 2014. “We were at a…
During the Super Bowl, PepsiCo tripled down on collaborations between musicians and brands–and it paid off. Doritos was the second most-discussed brand on social during the game following its ad starring Chance the Rapper and the Backstreet Boys. Pepsi was the top “share of voice” on social after its Big Game spot featured Cardi B,…
In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out this year in advance of our key tentpoles to get a better sense of the priorities of the communities we serve with our content and events. The first survey of…
Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data. Subtle cues–a change in palm sweat levels, a flicker of facial expression, a fleeting sideways glance–can reveal more about what what people want from a web experience than they themselves can fully articulate. Or at least that’s…
John Landgraf has been thinking a lot about HBO in recent months, and not just for the usual competitive reasons. “I have an enormous amount of sympathy for the amount of the time they had to wait while that AT&T deal was closing,” said the FX Networks CEO, referring to the 20 months that passed…
Many brands dedicate entire teams to their newsletter strategies. But with so many brands in the email marketing mix, some consumers are getting dozens of them a day, if not more. So, how can marketers make their email efforts count? New research from Toluna and visual experience platform Movable Ink found that consumers aren’t as…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
