Hasta La Creative!

This summer, all eyes on the Transformers sequel, “Transformers 2: Revenge of the Fallen”. And many are anticipating another exciting movie, LG Mobile Phones will launch a multi-faceted marketing campaign to promote the LG Mobile Phones brand and the overall theme of technology in the film. “Transformers: Revenge of the Fallen” director and executive producer, Michael Bay, will make a special appearance in the LG booth at CTIA, the largest wireless industry trade show.

Visitors at the LG Mobile Phones booth (#4100, Central Hall) will have the opportunity to meet renowned film director Michael Bay on Thursday, April 2, at 2:00PM (PDT) as he greets fans and signs posters from the new movie. LG Mobile Phones will also unveil design renderings of a LG limited edition “Transformers” Versa phone, which will be made available only through consumer promotions as part of their overall movie tie-in campaign.

Transformers 2: Revenge of the Fallen will be released on June 24, 2009 in what is being wooed as another blockbuster film for 2009.

(Source) Press

Have you ever tried to spend on an advertising campaign without even mentioning the brand of the product or service even once? It seems like a poor way to advertise and spend tons of dollars for promotional practices but apparently LG Electronics has a lot of things in mind.

Scarlet, an advertising campaign launched by LG Electronics features Malthe as the sexed-up, butt-kicking, red-eyed heroine “Scarlet.” There’s no mention of LG _ or even a prominent image of the TV itself _ in the advertising materials or commercials.

Now if that is something that seems like poor advertising then I don’t know what is. But fooling people and getting their attention in a different manner is perhaps the initiative. So what gives?

“To be honest, the most difficult thing for me on this campaign was to convince myself and my bosses to really own this idea,” says Lee. “To spend money without letting people know about our brand is really, really risky, right? But that’s the idea of this. We need a breakthrough idea to change the rules of the game.”

(Source) The Washington Post

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