Hasta La Creative!

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. (more…)

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Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”

The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.

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