Hasta La Creative!

Zambezi announced the appointments of Josh DiMarcantonio as executive creative director and Kristina Jenkins in the newly created role of chief strategy officer.

DiMarcantonio fills a vacancy left by the departure of co-founder/ECD Brian Ford, which we confirmed in January; Ford is now a freelance creative director, copywriter and director working in the Los Angeles area.

DiMarcantonio joins the agency from 180LA, where he spent the last nine months as a creative director working on Expedia and Adidas. That followed a stint in the same role at Deutsch LA beginning in March of 2013, during which time he worked with Taco Bell. Prior to Deutsch LA, he was a creative executive with CAA Marketing for almost two years, working with clients such as Chipotle, Coca-Cola and Diageo. Before that he spent over a year and a half as an associate creative director with TBWAChiatDay, working on accounts such as Planters, Skittles, What Thins and Twix. That followed nearly four years as a senior copywriter for W+K, working with clients including ESPN and Nike.

Jenkins joins the agency from mcgarrybowen, where she most recently served as culture intelligence officer after periods as a group planning director and director of cultural planning. While with mcgarrybowen she worked with clients including  Disney, 7UP, Verizon Innovations, Reebok, Kraft and Mondelez.

She also played an important role in the agency’s Honda Europe CR-V, United, Sears and Reebok new business wins and led trend intelligence, including millenial-themed content.

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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