Hasta La Creative!

Budweiser has unveiled its much-anticipated “Lost Dog” ad from Anomaly, a sequel to last year’s immensely popular “Puppy Love” (itself something of a follow-up to 2013’s “Brotherhood”).

The 60-second spot delivers much of the same puppy-fueled cuteness as its predecessor. In “Lost Dog” the puppy from “Puppy Love” gets lost after jumping into the back of a truck. His owner —  the horse trainer from “Puppy Love” and “Brotherhood,” played by actor Don Jeanes — puts up signs all over town and the Clydesdales seem distraught. When the dog finds his way back home, he also finds himself in danger, but the Clydesdales (of course) come to the rescue.

While it may not have the same impact as its predecessor, “Lost Dog” is sure to be a crowd-pleaser all the same. It’s well shot by director Jake Scott, who was also behind last year’s effort, and delivers a heart-tugging (if a bit contrived) narrative. The musical choice — a downtempo and melancholy cover of The Proclaimers’ “I’m Gonna Be (500 Miles)” by Sleeping At Last — is an odd one, but somehow it works. And did we mention cute puppies interacting with horses? According to Budweiser, eight puppies were used for the filming of the ad, all 11-12 ½ weeks old when “Lost Dog” was filmed in early December.

Para promover a marca Johnnie Walker Black Label no mercado asiático, a agência LOVE resolveu ilustrar o marcante sabor do uísque com uma verdadeira explosão de sentidos. A tarefa de transformar o conceito em realidade ficou com o diretor  Jake Scott – responsável por alguns dos comerciais mais legais do ano, como o dos bebês da KIA e o emocionante Brotherhood, da Budweiser.

No making of abaixo, Mark Williams, da LOVE, conta que a ideia era exatamente captar a experiência oferecida pelos marcantes sabores do Black Label.

Jake Scott optou por filmar as explosões das frutas e flores em tempo real, evitando o uso de efeitos por computador. Foi assim que ele chegou a um belíssimo resultado, definido por ele mesmo como uma sinfonia visual.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.

The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.

Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.