Hasta La Creative!

I just found this fascinating piece on the effects of 2nd screen on ad recall for TV advertising. http://www.appmarket.tv/opinion/1691-study-do-smart-phones-distract-from-tv-yes-and-no.html
The emergence of multi screening behaviour is a topic we’ve written a fair bit about this on the blog before; we noticed how the rise of companion apps like Fango signify the TV companies intention to capture […]

The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows.

A while back some clever strategist looking for another way to afford another beach house, conceived the idea of creating a special little book for a brand. The book would treat the brand like a person; give it a personality, a social standing, a few colours that it clothes itself in and a few key […]

I came across this great motion piece for Meet or Delete a global branded entertainment series from HP & MTV. The idea for the matchmaking series is simple, contestants get access to each others hard drives and from their snooping they decide who they delete and who they meet. So they say that the […]