Hasta La Creative!

A Hyundai vai veicular dois comerciais no domingo, durante o Super Bowl. Um deles é esse mais-ou-menos “Think Fast”, mas o que ilustra esse post vale a sua “conferência”.

Eu não queria reacender essa polêmica, mas a marca mais uma vez coloca gente morrendo em suas criações para promover o Veloster. O com a Morte em pessoa e fantasma, de agosto do ano passado, gerou reclamações e proibições.

Gostando ou não, sempre tem a locução do Jeff Bridges para amenizar as coisas.

Post originalmente publicado no Brainstorm #9
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After spending heavily on ads at the Academy Awards, Hyundai and Audi are sure to be happy about the result from their investment. Being among the notable list of advertisers in the spectacle viewed all over the world, Edmunds.com, the premier online resource for automotive information, has noted a significant boost in site traffic for Hyundai and Audi since the automakers’ advertising ran during the broadcast of the Academy Awards.

Since the broadcast, Hyundai pages have received 27 percent more visitors compared with the comparable period during the previous week, while Audi pages have received 26 percent more visitors.

Hyundai chose to advertise its Assurance Plus program on the Oscars, reportedly in order to reach a more upscale audience. Visitor behavior on Edmunds.com suggests that this decision was a success, since it earned Hyundai a greater share of traffic on the automotive Web site known for attracting a particularly affluent and well-educated audience.

Featured in the ads was the Hyundai Genesis; Edmunds.com site traffic to Genesis pages has since risen a remarkable 86 percent.

(Source) Press

General Motors has pulled out and this makes the promotional opportunities to capture a larger target market better for car companies that have stuck it out as far as the NFL advertising tactics are concerned. Hyundai for one has been serious about it all and will be officially unveiling its Hyundai Genesis Coupe at the upcoming Super Bowl.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

So while GM is trying to recover from its tracks, other companies like Hyundai are on the offensive. Will their investment pay dividends?

(Source) Kicking Tires