Godrej Ezee: Tag, 1

Godrej Ezee: Tag, 1

Advertising Agency: Mudra, New Delhi, India
Creative Director: Subbashish Datta
Art Director: Deepak Sharma
Copywriter: Anshdeep Kaur
Photographer: Ajit
Other additional credits: Deven Nagarkoti
Published: December 2007

Beko: Fridge, 2

Beko: Fridge, 2

At last, a fridge that really takes action against icecap melting.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

Beko: Fridge, 1

Beko: Fridge, 1

What is a side-by-side fridge good for, if you can’t afford to fill it after you’ve bought it.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

Beko: Dishwasher, 2

Beko: Dishwasher, 2

It was high time a cheaper dishwasher was also cheap to run.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

Beko: Dishwasher, 1

Beko: Dishwasher, 1

A good innovation should require years of research. Not years of credit.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

Beko: Washing machine, 2

Beko: Washing machine, 2

A good washing machine only shrinks bills.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

Beko: Washing machine, 1

Beko: Washing machine, 1

Design. You can now let your shirt in it without losing it.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

IKEA: Genius, 3

IKEA: Genius, 3

Art Director: Isaac Pagan
Copywriter: Ben Levy
Via: newcreatives

IKEA: Genius, 2

IKEA: Genius, 2

Art Director: Isaac Pagan
Copywriter: Ben Levy
Via: newcreatives

IKEA: Genius, 1

IKEA: Genius, 1

Art Director: Isaac Pagan
Copywriter: Ben Levy
Via: newcreatives

ACE: Sushi

ACE: Sushi

Tonight I’m going out.
Wash better, live more.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli
Copywriter: Paolo Moretti
Photographer: Zona 13
Published: April 2008

Flou: City

Flou: City

Dreamed on a Flou bed.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis
Published: April 2008

Flou: Canyon

Flou: Canyon

Dreamed on a Flou bed.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis
Published: April 2008

Flou: Waterfall

Flou: Waterfall

Dreamed on a Flou bed.

Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Photographer: Michael Lewis
Published: April 2008

Pratley: Doll

Pratley: Doll

Sticks in seconds.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Pratley: Teeth

Pratley: Teeth

Sticks in seconds.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Pratley: Statue

Pratley: Statue

Sticks in seconds.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Whiskas: V for Vendetta

Whiskas: V for Vendetta

The movie, V for Vendetta, is about the rebellion of a freedom fighter V, who uses terrorist tactics to fight the oppressive society. V takes over the TV station and broadcasts a message to the country condemning the oppressors in parliament. V invites everybody to join him. When V meets Evey for the first time in the movie, he gives a very long speech which consists of words starting with the letter V.

In this radio spot, just like V, cats take over the radio programs to broadcast their messages and they give a long speech which consists of words starting with W.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Copywriter: Deniz Ergin, Ece Kaleli
Brand Manager: Sinem Özkan
Producer: Saadet BektaÅŸ
Aired: March 2008

Orion insecticide: Ant

Orion insecticide: Ant

Passport to paradise.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Pep Herrero
Digital Retouching: Quim Boix
Published: April 2008

Orion insecticide: Mosquito

Orion insecticide: Mosquito

Passport to paradise.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Pep Herrero
Digital Retouching: Quim Boix
Published: April 2008