Advertising: Beware the April Fools’ Jokes Coming From Madison Avenue

April 1 is a day for pranksters, and businesses and chambers of commerce are vying for top attention.

    



Kimmel Fools Internet With Video of Twerking Gone Wrong

The TV host on Monday confessed to staging the video of a young woman’s dance that ends in flames. It became a sensation on YouTube and the local news.

    



A Secret Food Satirist Comes Out of the Pantry

The identity of @ruthbourdain, a Twitter avatar created to poke fun at the pretensions of the culinary elite, is revealed.