In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general’s tent, where the news is dire–they’re surrounded by enemies, outgunned and outnumbered, and low on supplies. Can defeat be far behind? Instead of suggesting a white flag, the leader rallies his troops by telling them he has been “conveniently…
If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…
If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was…
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe’s simple philosophy is taking care…
The ladies of Broad City are back together–and here to give us all a “gut” check about pooping–in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended. The cult comedy’s co-creators and stars (and real-life BFFs), Abbi Jacobson and Ilana Glazer, reprise their breakthrough…
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company’s commitment to promoting healthier living. As the conversation unfolds, Labell sheds light on his role and the day-to-day operations of the…
Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with…
Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh chemicals and ingredients in their daily skin care products, as well as the welfare of animals in testing them. Founded in 2015 with the mission that consumers shouldn’t have to choose between quality and price,…
Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, titled “Mother Fitness,”…
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry’s aims to help its members build a sense of community and meet them where they…
People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands’ Anytime Fitness encourages just focusing on the basics that will make life a little better. The “Train for Your Life” campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows…
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies….
What if Santa Claus once had cancer – but recovered? The French institute Gustave Roussy, considered one of the world’s best cancer treatment centers, tells this unusual Christmas story in a campaign with a hopeful message about curing the disease. Created by agency Publicis Conseil, the ad imagines Santa’s journey if he were diagnosed with…
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. “To just shift your career at the age of 50 is almost unheard of,” said Saim, who has pivoted from a client partner…
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester shares his entrepreneurial journey and the process of crafting an alternative to classic sodas. Lester joins Suzy founder and…
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable–and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a woman named Ava reveals her diagnosis of breast cancer. She describes going through radiotherapy, then struggling with issues of egg freezing and hormone…
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