Apr
25
The Tobacco-Free Future of Phillip Morris With Marian Salzman
Posted in: UncategorizedPlus, the duty of brands amid a loneliness epidemic.
Apr
08
Liquid Death’s Latest Collab May Keep You Awake if You’re Scared of Clowns
Posted in: UncategorizedLiquid Death and organic supplement maker MaryRuth collaborate on a nighttime sleep aid, announced with a bonkers clown-centric ad.
Mar
04
Curology’s Steve Siegal on Scaling From DTC to Omnichannel Retail
Posted in: UncategorizedIn this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a…
Mar
01
Mounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad
Posted in: UncategorizedAt the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. “Healthy Skepticism,” from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,…
Feb
20
MyFitnessPal Hires Grubhub’s Marnie Boyer as CMO
Posted in: UncategorizedMarnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform’s partnership with…
Feb
08
Hims & Hers Super Bowl Ad Under Fire From Trade Group, Senators
Posted in: UncategorizedThe Super Bowl debut by digital healthcare company Hims & Hers is now listed on the injury report as questionable, following attempts by a pharmaceutical industry trade group and two senators to block it from airing. The Partnership for Safe Medicines (PSM) is pushing the Food and Drug Administration to call a timeout on the…
Feb
03
Publicis Teams Up With Global Brands To Encourage Employees to Book Cancer Screenings
Posted in: UncategorizedTwo years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched “Working With Cancer,” a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company’s nonprofit arm, La Fondation Publicis, has extended the initiative with “Screening Time Off,” an awareness campaign rallying companies…
Feb
02
Eli Lilly Disrupts Grammys With a Timely Message About Breast Cancer
Posted in: UncategorizedFemale artists including Beyonce, Taylor Swift, Billie Eilish, Charli XCX, Chappell Roan, and Sabrina Carpenter will be in the spotlight at the 2025 Grammy Awards on Sunday (Feb. 2). Amid this celebration of female talent, Eli Lilly is looking to reach women with an urgent message about early breast cancer detection. The pharmaceutical company will…
Jan
29
Bridging Health Benefits and Retail for Seniors With Soda Health
Posted in: UncategorizedIn this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage dollars with healthcare tech company Soda Health’s Julie Fleischer, general manager and chief experience officer, and Jared Childs, vice president of business development. Together, they…
Jan
25
Report: Abortion Pill Providers Cry Foul Over Actions by Meta
Posted in: UncategorizedMeta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to The New York Times. Posts from two of those companies were blocked, blurred, or removed on Facebook and Instagram, while several abortion…
Dec
16
Indian Startup YesMadam Looks to Bounce Back From the Layoff Email That Wasn’t
Posted in: UncategorizedThe maxim that “all press is good press” was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then…
Dec
06
Ulta’s Guest-Centric Strategy Is the Future of Beauty
Posted in: UncategorizedUlta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta Beauty has redefined what it means to connect with beauty enthusiasts. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton…
Dec
03
Leading Consumer Health Transformation With Purpose at Haleon
Posted in: UncategorizedIn this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer health brands such as Sensodyne, Advil and Centrum. A seasoned leader in the consumer packaged goods industry, Williams shares her unique journey, navigating two major corporate…
Nov
18
Julie, the Plan B Challenger, Brings Its Shame-Free Mission to Cold Sores
Posted in: UncategorizedAmanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of “being picked on” for a condition she didn’t understand. Now,…
Nov
13
Olipop Steps Up Marketing With Its First Holiday Ad Starring Two Misunderstood Yetis
Posted in: UncategorizedThese yetis aren’t hiding in the Himalayas, they’re ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this scenario is to spread cheer, the giant lumbering beasts manage only to terrorize the townsfolk. It’s not until they shed the costumes…
Nov
12
Tonal’s Epic, Cinematic Ad Is a Departure for the Fitness Category
Posted in: UncategorizedTonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…
Oct
11
Scaling Indie Beauty Using Big Brand Expertise With Versed
Posted in: UncategorizedOn this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…
Oct
10
The Art of Storytelling for Brands With Deepak Chopra
Posted in: UncategorizedWelcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…
Sep
25
Remedy Place: Where Self-Care Meets Social Connection
Posted in: UncategorizedWhen socializing with friends, many of us typically think of going to a bar or club. However, there’s a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. Dr. Jonathan Leary is the founder and CEO of Remedy Place,…
Sep
18
Virgin Active Ad Takes a Stand Against Cultish Fitness Fads
Posted in: UncategorizedConsumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…
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