The maxim that “all press is good press” was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then…
Ulta Beauty is a powerhouse in the retail and beauty industries, blending innovation with a guest-first philosophy to create unmatched experiences. With over 1,400 stores and 50,000+ associates, Ulta Beauty has redefined what it means to connect with beauty enthusiasts. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton…
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer health brands such as Sensodyne, Advil and Centrum. A seasoned leader in the consumer packaged goods industry, Williams shares her unique journey, navigating two major corporate…
Amanda E/J Morrison, co-founder of emergency contraceptive brand Julie, spends a lot of time talking with colleagues about their awkward childhood and teenage experiences. One that has stayed with her personally is suffering from cold sores from a young age. She recalls the embarrassment of “being picked on” for a condition she didn’t understand. Now,…
These yetis aren’t hiding in the Himalayas, they’re ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this scenario is to spread cheer, the giant lumbering beasts manage only to terrorize the townsfolk. It’s not until they shed the costumes…
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…
When socializing with friends, many of us typically think of going to a bar or club. However, there’s a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. Dr. Jonathan Leary is the founder and CEO of Remedy Place,…
Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…
Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry–best known for her roles in Sister, Sister and The Game–and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host…
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Parbinder Dhariwal, vp and general manager of CVS Media Exchange (CMX), to explore the distinctive approach CVS takes to the rapidly evolving retail media landscape. Dhariwal discusses how CMX leverages CVS’ extensive loyalty program to differentiate itself from…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Gerry Chesser, CEO of men’s personal care brand Every Man Jack. Chesser shares insights from his extensive career in CPG, focusing on the evolution of men’s personal care and how Every Man Jack stays ahead in a competitive market….
Welcome to another special episode of the Marketing Vanguard podcast. Today, ADWEEK chief experience officer Jenny Rooney welcomes Claudine Patel, Sanofi’s chief marketing officer for consumer healthcare North America. Sanofi is the world’s sixth-largest pharmaceutical and healthcare company and is headquartered in Paris. They discuss how Sanofi’s brands, which include Allegra, Dulcolax, and Gold Bond,…
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched with essential vitamins. Celsius CMO Kyle Watson is making it her mission to make the brand stand out and be…
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss the evolving landscape of global commerce. Adida, who brings a wealth of experience from his time at L’Oreal and Sanofi, shares insights into the…
If those viral recipes for the magnesium-infused “Sleepy Girl Mocktail” and greens powder juices dominating your social feed haven’t made it crystal clear, supplements are having a moment. The $35.7 billion U.S. vitamin, mineral and supplement retail market is forecast to grow at a compound annual growth rate of 2.5% from 2022 to 2027, as…
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