Hasta La Creative!

McCann and Lowe have put together a new global integrated campaign for Nestle’s espresso line Nespresso featuring good pals/Oceans Eleven co-stars George Clooney and Matt Damon.

The new spots follow in the footsteps of the eight part, award-winning campaign with George Clooney, who’s been the face of Nespresso–especially outside of the U.S.–since 2006. In this latest effort, “Nespresso: In the Name of Pleasure,” (featured above), Clooney is snubbed by an attractive female, which is supposed to be funny because he’s George Clooney. In the cheesy, not surprising “twist,” the woman tells a crowd “George Clooney’s inside,” causing a stampede.

In the shorter complement to the main Nespresso “Pleasure” ad, Clooney runs into his Hollywood colleague and informs everyone of the latter’s presence, causing a similar stampede. If you like the gimmick, or love the talent enough not to care either way, you’ll fall for it. Otherwise, you may be wondering what the appeal is (like me). Check out the Damon follow-up as well as credits after the jump. continued…

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George Clooney has proven more than willing to shoot ads over the years—particularly overseas, and particularly when the advertiser in question isn't completely embarrassing. He appears to draw the line, though, at lame spots encouraging foreign investment in Poland. So, the Poles had to go with a Clooney look-alike—an actor named Parviz Ghodsi, who plays Clooney in the three amusingly awful ads below. Ghodsi looks enough like Clooney to have had a short documentary made about him, though he looks enough unlike Clooney to simply add to the cheesiness of this campaign. The ads urge investment in Ma?opolska. If that's located in Eastern Poland, I'm in.