Jess Greenwood is stepping into the role of global chief marketing officer at R/GA. She replaces Daniel Diez, who left R/GA in 2018 to join Magic Leap as chief marketing and communications officer. Greenwood previously served as U.S. co-chief strategy officer at R/GA alongside Tom Morton. Morton will lead the agency’s U.S. strategy team, which…
Frito-Lay might be a decades-old brand, but that hasn’t stopped the snack-food giant from trying bold new tricks. From pop-up gourmet restaurants to snagging spots at New York Fashion Week and offering snackers the chance to create their own Super Bowl-style ads, the company has shown it won’t shirk from the unusual in the name…
“Sustainable airline” sounds like an oxymoron, but according to Scandinavian Airlines CEO Rickard Gustafson, it’s not only possible–it’s necessary. Taking a broad and ambitious approach to reducing its impact on the planet, Scandinavian Airlines (SAS) is doing things like purchasing carbon offsets for its loyalty customers and asking customers to preorder their inflight meals to…
It seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television. Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that…
McDonald’s has no beef with adding Beyond Burgers to its menu, at least temporarily. The fast-food chain plans to test alternative meat burgers at 28 locations starting Sept. 30. Beyond Meat created an exclusive plant-based patty for McDonald’s. The result: PLT–plant, lettuce, tomato–is a twist on the classic BLT. Laurent Altmin of McDonald’s Global Corporate…
It is no secret that online dating might come at a price, and Match.com–one of many dating apps available nowadays–has come under fire this week due to allegedly sending false messages to entice its users to pay for a subscription. According to complaints the Federal Trade Commission (FTC) filed on Wednesday with the U.S. District…
Following a pair of mass shootings in El Paso, Texas, and Dayton, Ohio, last month, some conservative lawmakers pinned the blame on video games, a familiar talking point for at least a generation. A new campaign from anti-gun violence organization Brady (formerly the Brady Campaign & Center to Prevent Gun Violence) called “League of Legislators”…
Around a year and a half into Sprint’s efforts to overhaul its call center operations with artificial intelligence, the carrier says the technology has substantially reduced the number of customer inquiries its human representatives need to field. Sprint chief digital officer Rob Roy said about 30% of online chats are now conducted solely by machine-learning-powered…
Stop & Shop may be a mainstay in the northeast part of the United States, with nearly 400 locations in Connecticut, Massachusetts, New Jersey, New York and Rhode Island–but the grocery store’s parent company, Ahold Delhaize, is located far from its American locations, in the city of Zaandam in the Netherlands, just across a canal…
Twitch, the streaming platform used by 15 million people, is giving its logo and design a facelift and rolling out its first brand campaign to celebrate the new look. Announced today at TwitchCon, the company’s festival, the brand introduced new logos and a visual identity with a nod to its users. Additionally, a national ad…
Juul Labs, maker of the industry-leading Juul vape brand, has suspended broadcast, digital and print advertising in the U.S. The company announced the decision today, coinciding with the news that K.C. Crosthwaite is taking over as CEO for Kevin Burns, who stepped down from the role. Crosthwaite formerly served as chief growth officer for Altria…
Earlier this year, Spotify created a playlist that features musicians from New Orleans, each with their own distinct style and sound. From the “Soul Queen of New Orleans” Irma Thomas to rapper Curren$y, the playlist gives listeners a taste of what the city’s diverse music scene has to offer. Uploaded in May, the curated playlist…
As Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting data with increasing demands for privacy. Regulations like GDPR hit at the heart of the programmatic advertising industry, which relies on personal information to make good on its main value proposition:…
Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget–or in industry parlance, low-cost–airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here. At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of…
Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of over 100 Cannes Lions prizes and has led the creation of much-lauded campaigns like Whopper Detour for the fast food giant. But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand…
To find its next batch of new talent, McDonald’s is turning to Amazon’s Alexa and Google Assistant. One of the world’s most recognizable brands has a new global recruitment campaign, “Made at McDonald’s,” and with it the first voice recruitment skill called McDonald’s Apply Thru to help people apply to jobs at the QSR chain….
Gucci courted controversy at Milan Fashion Week, where its showcase of upcoming spring and summer fashions featured models walking down a moving runway wearing white utilitarian-inspired looks–including a gown reminiscent of a straitjacket. This led model Ayesha Tan-Jones to stage a rare protest on the runway by holding up her palms, on which she’d written…
Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in. On Snapchat, an app that reaches more than 90% of 13- to 24-year-olds in the U.S., it’s not necessarily clear if any of the platform’s…
Amazon’s long-rumored move into healthcare took a big leap forward on Tuesday with the launch of an employee-focused health service, Amazon Care. According to the Amazon.care website, Amazon Care provides in-app video visits with medical professionals for advice, diagnoses, treatment or referrals; in-app text chat for health advice and answers; in-person treatment at home, in…
A week after WeWork postponed its IPO, CEO Adam Neumann has reportedly resigned. However, Neumann will remain in his role as the non-executive chairman of the We Company, the parent company of the shared office company. WeWork vice chairman Sebastian Gunningham and Artie Minson, co-president and chief financial officer, have been promoted to co-CEOs as…
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