Time magazine’s decision to name teenage climate activist Greta Thunberg as its Person of the Year was a fitting conclusion to a decade that saw the environment become a concern for the majority of Americans. In 2019, 57% of U.S. adults said they considered climate change a major threat, up from 40% in 2013, according…
Confectionery manufacturers have long benefited from the human tendency to purchase products on impulse. That same instant gratification, however, simply isn’t available when shopping on the internet. The economics of shipping a single chocolate bar just don’t add up, and that’s why candy companies have been slow to hop on the direct-to-consumer bandwagon. Now, one…
By this point in the season, we’ve seen all kinds of agency holiday cards and greetings. Don’t get us wrong, they are all very nice, and we especially like seeing fun or heartfelt videos, but one Denver agency may have outdone them all. LRXD, based in the Mile High City, created a very funny parody…
David Miami has made a flurry of new hires as of late, including a creative team from We Are Unlimited that helped McDonald’s flip its golden arches in honor of International Women’s Day last year. We’re going to start 2020 in very good shape. We’re going to have fresh new forces coming in to deliver…
Facebook is getting into the Big Game. The social media giant confirmed to Adweek that it will be running an ad during Super Bowl 54, marking the first time the company has ever advertised in a Super Bowl. Facebook will be running a 60-second ad during the game–it has not yet revealed which quarter the…
On the first day of Christmas, my true love gave to me … directions to an ATM? Though the remixed lyrics to the classic carol are bizarre, there’s a chestnut of truth in them (at least that’s what Yext, the New-York-based search-engine cloud company, found in their latest holiday season data research). Conducted in-house by…
LONDON–John Vincent loves fast food. The founder and CEO of Leon, a U.K.-based restaurant chain, said he grew up savoring his visits to Burger King and McDonald’s. And in 2004, after seven years at management consultancy Bain & Co., Vincent set out to open his own restaurant with a singular lofty goal: to make the…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Uber Creates ‘Comfort Lounge’ at O’Hare for Holiday Travelers…
Flights are booked, bags are nearly packed and only a few meetings stand between you and what’s hopefully some well-deserved time off. But before you officially unplug from the industry news cycle, take a minute to peruse what’s become a tradition for agencies each year: the holiday card. For some, it’s a way to flex…
Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O’Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O’Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as integrated and corporate sales. “Kristen brings a wealth of experience,…
Attention Capital, Joe Marchese’s fledgeling investment firm, has acquired Girlboss Media, a ubiquitous name in the women’s media space that is inextricably linked to its founder and CEO, Sophia Amoruso. Amoruso will remain in her position along with the rest of the Girlboss leadership team, and there will be no job cuts as a result…
2019 was a big year for streaming television. Media and tech companies old and new began charting their courses into the streaming space. Some upstart services, like Disney+, made a splash, while others, like Apple TV+, created only ripples. Other media companies worked in the background to outline their streaming debuts in 2020, and Viacom…
Cond? Nast said today it has named Stuart Emmrich as Vogue.com’s first editor. Emmrich, a longtime style and travel journalist, was most recently an assistant managing editor for the Los Angeles Times’ Lifestyle section for roughly a year after spending nearly 17 years at The New York Times as Styles editor. Emmrich will oversee Vogue.com’s…
Coca-Cola is bringing back the role of global CMO in 2020, almost three years after dissolving the title in the wake of a restructuring. Francisco Crespo, who’s held the position of chief growth officer since the position was created in May 2017, is retiring at the beginning of the new year. Crespo, 54, will stay…
Taking a kid to an amusement park typically isn’t all fun and games for the parents involved. Aside from hefty ticket prices, meltdowns are inevitable in an environment where overstimulation rules and junk food is ubiquitous. Yet there’s a reason parents slog through the heat and long lines. Seeing your kid’s face light up at…
Devika Bulchandani has taken on more responsibilities at McCann, where she’s been promoted to president of North America. Bulchandani will continue to serve as president of McCann New York, a position she took on in 2017 after serving as managing director of the office. She fills a role that was previously held by Chris Macdonald,…
NBCUniversal CEO Steve Burke will leave the company in August 2020, just months after he sees through the anticipated launch of the broadcaster’s streaming offering Peacock, the company confirmed this morning. Burke, a longtime Comcast executive who has headed up the media and entertainment conglomerate since Comcast acquired the company in 2011, will step aside…
Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose. While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of…
Dallas-based The Richards Group has a new leader at the helm. Stan Richards, who founded the independent agency 43 years ago, has appointed Glenn Dady as his successor. According to the agency, 87-year-old Richards “has no plans to retire,” but is handing over management duties to Dady. Moving forward, Dady will serve as principal and…
In yet another sign that the consumer goods industry is trying to accommodate changes in consumer taste, Nestle just parted ways with H?agen-Dazs. In a deal worth $4 billion, Nestle announced plans on Wednesday to sell its U.S. ice cream division to Froneri, a joint venture Nestle formed with private equity firm PAI Partners in…
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