There are a few reasons that pizza is one of the most popular dishes in the world. Not only is it the culmination of some of the best foods–bread, sauce, and cheese rarely steer you wrong–but its very design encourages sharing with others. Even if the “perfect pizza” looks different for each individual, a decent…
DNA tests no longer seem like something out of a science textbook–and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube. But sharing your DNA with…
Americans who live in California, Oregon, Florida and Hawaii appreciate Hershey’s Cookies ‘n’ Creme candy bar. Georgians revel in Twizzlers Strawberry Lemonade Filled Twists. Vermonters fancy Airheads White Mystery. Influenster analyzed the most-reviewed candies–from Reese’s Pieces in Alaska to Brach’s Candy Corn in Oklahoma–on its platform ahead of Halloween, breaking down the data state by…
On Wednesday, Twitter CEO Jack Dorsey took to the platform to let politicians around the world know their money wasn’t good there anymore. “We’ve made the decision to stop all political advertising on Twitter globally,” said Dorsey in a tweet thread. “We believe political message reach should be earned, not bought.” A political message earns…
For a brand with a timeline spanning more than a century, the Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe–including within Citi itself. Ahead of…
At least for Halloween weekend, the Addams Family mansion is on the market–in Brooklyn’s Clinton Hill neighborhood. Booking.com and MGM Studios resurrected the famous 1313 Cemetery Lane abode, where guests can pony up $101 per night to stay in Gomez and Morticia’s iconic home. Visitors spending the night in the 19th-century walk-up that’s been transformed…
For companies tasked with addressing issues of data compliance, the California Consumer Privacy Act has been a moving target. The law, which California hastily passed in June 2018, will govern the way companies collect, use and share consumer data once it goes into effect on Jan. 1. While there was hope that a federal data…
HBO Max, AT&T’s foray into a crowded and competitive streaming television market, will come onto the scene in May 2020, chairman of WarnerMedia entertainment and direct-to-consumer Bob Greenblatt said Tuesday The premiere month, which Greenblatt announced during an HBO Max investor day in Burbank, Calif., means the company will have to play catchup, not just…
Ahead of two days of congressional testimony from Boeing CEO Dennis Muilenburg, Boeing has taken out full-page ads in several newspapers. It’s among the first steps the airline manufacturer has taken to regain the public’s trust after its jet, the Boeing 737 Max 8, crashed twice within the year, killing 346 people and leading to…
With an epidemic of serious, sometimes fatal cases of lung disease, the California Tobacco Control Program felt the need to educate the public on vaping through a new campaign. It’s not hard to understand the sense of urgency. According to the CDC, which the CTCP worked closely with to ensure its information on the issue…
Audi is doubling down on the “Tron” part of its E-tron electric vehicle brand with a new “hyper-reality” experiential space that seems to channel the futuristic ethos of Disney’s classic sci-fi adventure film. Open for just two three-week stints in Madrid now, and later in Barcelona, the interactive space features a series of puzzles and…
TBWAChiatDay New York has gone through a round of layoffs as a result of losing Accenture’s creative account. Last month, Accenture announced its decision to take creative capabilities in-house following its acquisition of Droga5, which is now serving as the consultancy’s lead agency. When announcing the decision, a spokesperson for Accenture said that “the time…
Much like the politically focused #fakenews that’s drawn headlines in the lead-up to the 2020 election, brand-based misinformation can come from anyone with a decent internet connection and a strong opinion. And while the search-engine software outfit Yext can’t stem the tide of internet wiseguys completely, it can keep those voices a little quieter. The…
Endeavor Global Marketing, the creative arm of holding company Endeavor, is taking on the name of the Philadelphia-based agency it acquired last year: 160over90. The move comes as the 800-person company aims to distinguish its offerings from parent company Endeavor and further establish itself as a creative agency. Endeavor Global Marketing–which will go by 160over90…
The Oct. 31 Brexit deadline has been looming over the United Kingdom for months, like a coven of witches flying across the silhouette of a full moon. Since March 29, when the U.K. missed its first planned departure date from the European Union, all eyes have been on Halloween, when the country’s much-anticipated departure from…
Rob Lenois is joining VaynerMedia to serve as its chief creative officer, a post that’s been empty since Steve Babcock left earlier this year to start his own consultancy. Lenois previously served as deputy chief creative officer at Grey New York, a position he’d held since 2017. Prior to that, he served as executive creative…
Creating a brand identity for the Olympic Games is, at the same time, an exciting and treacherous brief. On the one hand, designers have a chance to create something truly unique that is a significant part of history. On the other hand, there is a great deal of pressure and, usually, the results are met…
Game-streaming megastar Michael “Shroud” Grzesiek is leaving Twitch for Mixer, marking another coup in the fledgling Microsoft service’s bid to take on its larger Amazon-owned rival. The move comes after fellow superstar Tyler “Ninja” Blevins made waves with his own defection from Twitch to Mixer in August. Although Mixer’s estimated 30 million viewership hours logged…
They say it’s the thought that counts, and that’s what Gap has chosen to remind people of as the holiday shopping season kicks into gear. In a departure from its typically cheery, dance-filled campaigns, the retailer’s latest effort takes a more understated, emotional approach. Created by Johannes Leonardo, the spot opens with a mom tearing…
Halloween is one week away, but retailers are already looking ahead to the December holiday season–and all the shopping that comes with it. Target and Walmart revealed their plans for the holiday season this week, with both retailers looking to staff up and roll out seasonal promotions early to jump ahead of the holiday season….
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