The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note. The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new products, which are made by craft brewers owned…
ORLANDO–Just Salad, which serves up environmentally sustainable policies alongside its healthy menu options, is likely to seek either private equity or an initial public offering within the next two years to fund growth, the company’s CEO and founder Nick Kenner said in an interview with Adweek at the ICR Conference 2020. Propelling the need to…
For its Super Bowl spot, Olay is going all in on celebrities. The skincare brand, which is owned by Procter & Gamble, has a roster of five famous faces who will star in its Super Bowl 2020 ad: Taraji P. Henson, Katie Couric, Busy Philipps, Lilly Singh and Nicole Stott, a retired astronaut. Many of…
Ogilvy’s U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted nine offices, equating to 3.7% of the agency’s total workforce in…
A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010, Bogusky was one of its most high-profile creative voices, building CPB’s reputation on…
Several popular apps are selling user data–including highly personal information, such as dating choices and precise locations–in ways that could violate privacy laws, according to a report released today by the Norwegian Consumer Council. For the report, titled Out of Control: How Consumers Are Exploited by the Online Advertising Industry, the government-funded nonprofit worked with…
Visa has made a deal to acquire financial tech company Plaid for $5.3 billion–almost double Plaid’s last private valuation, according to CNBC. The San Francisco-based company, founded by Zach Perret and William Hockey in 2013, has technology that powers roughly 2,600 fin-tech apps–like Acorns, Betterment, TransferWise, Robinhood and Venmo–by linking users’ bank accounts to more…
In 2016, Chicago resident Ryan Stew was roasted hard by life: His fiancee dumped him (and his belongings from her place), and he finished last in his fantasy football league. Stew’s pals (who refer to their annual football league as The Quest), made sure the hurt cut deep. They paid for a 4-by-5-foot bus stop…
Oracle has named Ariel Kelman its new chief marketing officer. Before joining the Redwood City, Calif.-based database management behemoth, Kelman served as vice president and head of worldwide marketing at Amazon Web Services, capping off a nearly nine-year career at Amazon’s $400 billion cloud computing business. She also served as vice president, senior director and…
Just a few weeks after Away co-founder Steph Korey stepped down from her post as CEO after employee complaints about working conditions, the DTC luggage brand has announced that she’ll return to the top spot. Only this time, Korey will be sharing the chief executive role with Stuart Haselden. The appointment of Haselden, the former…
Innovation never stops. But a new year–and a new decade–gives us a chance to pause, reflect and get excited about the possibilities. So we asked top marketing innovators from brands including Google, HBO, Hulu, Visa, Sony and Chipotle one question: What’s happening in marketing right now that you’re most excited about? We’ve rounded up their…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Popeyes Gives $10,000 to Game Show Contestant Who Confused…
A handful of consumer staples are some of the most trusted brands out there, according to a new survey from Morning Consult. In the market research firm’s first annual Most Trusted Brands report, 12 familiar CPG names placed among the top 25 most trusted brands in America. From highest to lowest, they are Hershey’s (at…
When clothing rental company Rent the Runway first came on the scene in 2009, there were few brands like it on the market. And because of the company’s pioneering approach to fashion, CEO and founder Jennifer Hyman said, it’s had to figure out a whole new logistical system to go along with it. As you…
If you live in New York, you might see something slightly out of the ordinary on your commute home today: stuffed koalas hanging off the city’s trees, lampposts and poles. As Australia’s largest-ever bushfire continues to burn, the New York office of Cummins&Partners–an independent agency headquartered in Melbourne, Australia–is sending love to its colleagues from…
Casper Sleep, the direct-to-consumer mattress brand known for its clever subway ads, filed preliminary paperwork with the U.S. Securities and Exchange Commission today to take the company public on the New York Stock Exchange under the ticker symbol CSPR. The company, which first found itself at the center of IPO rumblings last spring, is credited…
Leadership changes are afoot at Fitzgerald & Co, better known as Fitzco, the Atlanta-based agency whose founder and chairman David Fitzgerald bought it back from IPG earlier this week. Ryan Boblett has taken on the role of chief creative officer, a role previously held by Noel Cottrell for nearly 10 years. It is unclear what…
Google parent Alphabet Inc., the holding company that consists of a wide range of ventures in addition to the search giant, is inching toward a $1 trillion valuation after positive analyst commentary triggered a 1.7% rise in shares, according to Bloomberg. Now, at $980 billion after a nearly 40% increase following a low in June,…
Just in time for this surge in “new year, new me” perseverance is the launch of Target-owned activewear and sporting goods brand All in Motion, which hits digital shelves on Jan. 17 and will make its way to your local red bullseye outpost on Jan. 24. Created using intel from more than 15,000 adults and…
LAS VEGAS–With a resume that boasts four NBA championship titles, three finals MVPs and 15 All-Star appearances, one would think Shaquille O’Neal might take it easy in retirement. But the self-proclaimed Superman’s portfolio has only grown, as he’s currently the Chief Fun Officer for Carnival Cruise Line, a spokesman for Papa John’s (he also sits…
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