In a voicemail that began popping up on the phones of every Mint Mobile subscriber on Friday, the cell carrier’s eccentric owner Ryan Reynolds announced a new Unlimited Data For All plan to help folks out during the coronavirus pandemic. Reynolds bought an ownership stake in the budget mobile carrier in November, saying at the…
The D&AD Festival 2020 has been canceled due to the ongoing threat from COVID-19, but the organization will still continue its awards program this year. The three-day creativity festival was supposed to place May 19-21 in London, but the event’s organizers have opted to forgo it this year to prioritize the “health and well-being” of…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Advertising & Marketing News The Long and Troubled…
At some point, likely in the next day or two, the United States Congress will send the biggest economic stimulus bill in American history to the president’s desk–a comprehensive aid package worth $1.8 trillion and a “wartime level of investment in our nation,” Senate Majority Leader Mitch McConnell said in the early hours of Wednesday….
As businesses across the United States and around the world grind to a halt amid the coronavirus crisis, one industry has something of a lifeline: retail. While the vast majority of retailers, with the exception of grocers and pharmacies, have temporarily closed their brick-and-mortar locations, they can still sell goods to consumers on their websites…
With so many freelance creatives out of work, a little good news is overdue. Today, Getty Images announced a new $10,000 grant for women and nonbinary creatives who have been shooting commercial photographs and videos for less than five years. The grant is the first of a new, ongoing funding stream earmarked for diverse imagery…
Let’s call it the Publisher’s Paradox. Over the last two weeks, all kinds of sites (from news sites to platforms) have seen traffic numbers jump. It makes sense, as people are looking for information around the coronavirus, as well as spending more time online because we’re working from home. But the challenge is that news…
The Centers for Disease Control and Prevention is putting Microsoft’s artificial intelligence capabilities to potentially life-or-death use. The health agency tapped the computer giant’s technology to build a chatbot, called Clara, that asks potential coronavirus patients a series of questions in hopes of screening whether or not they are suffering from symptoms of COVID-19, assessing…
What’s the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? If you’ve ever caught yourself debating the distinction between B2C and DTC, you’re not alone. For your reference and edification, Adweek has compiled a Glossary of Marketing Terms complete with hundreds of helpful…
Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. That’s according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact–hugging, kissing and holding hands–since March…
When it comes to the endless debate of cats versus dogs, there’s no denying that dogs are at a bit of an advantage: They’re the ones that front films about animals with prowess on the basketball court, and the animal that boasts the moniker of “man’s best friend.” And that translates into the product market,…
In the age of sustainability messaging, more companies are cognizant about reducing their carbon footprint. By the end of this year, PepsiCo says its premium water brand Lifewtr will no longer use virgin plastic in its bottles. The conversion to 100% recycled PET (rPET), or recycled polyethylene terephthalate, means plastic bottles don’t become waste. It’s…
As everyone knows, this week has been heavy with developments and news surrounding the coronavirus crisis and its wide-ranging impact across nearly every industry. At Adweek, we’ve been hard at work bringing you the latest updates on event cancellations, industry impacts and news about what’s happening–and what’s next–across the advertising, marketing and media worlds in…
With gyms shuttered for the time being in light of the coronavirus pandemic and people around the world living under lockdown or in self-isolation, gym rats and studio fitness addicts alike are turning to the internet for their regular fix of endorphins–and everything else. PopSugar is one of the companies stepping up to support people…
As talks between the White House, Congress and America’s C-suite intensify with the spread of the coronavirus, the U.S. airline industry is poised for a bailout that will theoretically keep planes in the sky when the crisis is over. While the size and scale of the coronavirus are unprecedented, the industry is no stranger to…
The coronavirus pandemic is upending economies, sparking arguably the biggest work-from-home migration in history. And as the global calamity unfolds, audiences are naturally turning to trusted online news sources. Normally, large audiences generating record amounts of clicks is good for publisher finances, but the unpredictable nature of events plus a convoluted series of circumstances means…
All it takes is a walk down any street in a major metropolitan area to see how many consumer-facing businesses are responding to the coronavirus crisis, which is unfolding, and worsening, by the day. With governors in at least 19 states having slapped restrictions on bars and restaurants, many are now closed. Chains from McDonald’s…
All it takes is a walk down any street in a major metropolitan area to see how many consumer-facing businesses are responding to the coronavirus crisis, which is unfolding, and worsening, by the day. With governors in at least 19 states having slapped restrictions on bars and restaurants, many are now closed. Chains from McDonald’s…
We’re living in unprecedented times, and with it has brought unprecedented anxiety. People are looking for ways to calm down in the comfort of their own home, and meditation apps that provide guided meditation to users wherever they live are seeing a spike in downloads. Apple’s App Store is currently featuring a Guided Meditation section…
We’re living in unprecedented times, and with it has brought unprecedented anxiety. People are looking for ways to calm down in the comfort of their own home, and meditation apps that provide guided meditation to users wherever they live are seeing a spike in downloads. Apple’s App Store is currently featuring a Guided Meditation section…
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