The Economist Group will fire 90 non-editorial employees and shut down the print edition of its lifestyle magazine 1843. The magazine will become digital-only, executives said Friday. “We have made the difficult decision to restructure and reduce roles in the parts of our business most affected by Covid-19,” Lauren Hackett, svp, global communications for The…
Vice Media CEO Nancy Dubuc announced today that the media company will lay off 155 employees, starting with 55 staffers in the U.S. today and 100 more international employees in the coming weeks. In a letter to staff, Dubuc reportedly noted the economic hardships for the media business, which have been even more pronounced amid…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. These Brands Are Still Tapping Into Nostalgia for Slavery, Whether…
As unemployment soars amid the coronavirus pandemic, meditation app Headspace is offering free, year-long subscriptions to those out of work. The offer comes in conjunction with the company’s first television campaign, created by agency Gut and Nexus Studio. The pass will unlock access to all of the meditation app’s hundreds of hours of content, including…
In late April, Insecure creator Issa Rae tweeted an ad for something kind of surprising for a young Hollywood star: a new data-monetization app. Rae’s tweet got a lot of people asking questions about what data is, who owns it and why a company would want to collect it and pay consumers for it. Black…
Since travel has come to a near total standstill during the Covid-19 pandemic, there will be a ton of pent-up consumer demand once travel restrictions and stay-at-home orders lift. That’s according to a survey by marketing agency Mower, which measured 1,000 Americans’ willingness to travel once Covid-19 restrictions are lifted (whenever that may be). It’ll…
Although there’s present tension in America’s auto manufacturing industry, most companies have started to schedule workers to return to its factories. Ford is reopening in phases–it’s scheduled to open its doors on Monday–and has launched a campaign aimed for network television to remind everyone what its been doing since the outbreak of Covid-19. Created by…
Move over, VMLY&R, because there’s a new longwinded agency name in town: Dentsumcgarrybowen. The new creative entity, which is part of Dentsu Aegis Network, encompasses Mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. A spokesperson for Dentsu Aegis Network said these agencies are…
In the latest of dozens of initiatives to mitigate the disastrous impact of the coronavirus pandemic on service industry workers, Hendrick’s Gin created a support campaign that it hopes will move organically through the bartending community, creating a domino effect and criss-crossing the country. The “Pour it Forward” initiative asks bartenders to record themselves demonstrating…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Online Shopping Spikes, Grocery Sales Reach 50-Year High As Covid-19…
When Americans return to restaurants, they’ll be facing a different sort of dine-in experience. That’s according to Jos? Cil, the CEO of Restaurant Brands International (RBI), which owns Burger King, Popeyes and Tim Hortons. In an open letter published today that RBI shared with Adweek, Cil addressed the changes that RBI’s locations will incorporate upon…
March 14 was a tough day for Phil Sklar. Since 2014, his life’s work has been running the National Bobblehead Hall of Fame and Museum, located in Milwaukee, which houses some 6,500 culturally significant bobbleheads in addition to producing and selling its own. But by mid-March, Sklar, realizing that the social distancing mandated by the…
While Jerry Stiller is best known to modern audiences as Seinfeld’s Frank Costanza, the actor had a long career on stage and screen, and commercials were no exception. From the 1970s on, he was often found voicing or starring in ads, especially after his popular resurgence with the 1990s success of Seinfeld. Today, the actor’s…
Help us recognize the top advertising and marketing technology providers by voting in our second annual Adweek Reader’s Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you–the readers–a say in who should rise to the top. Voting is easy. You…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Agencies Are Doing to Support the Mental Health of…
According to ecommerce performance analytics firm Profitero, for the past seven weeks straight, the top three search terms on Amazon have been toilet paper, face masks and hand sanitizer. Given the travails of life during Covid-19, that’s not especially surprising. But then suddenly, as of May 2, toilet paper was toppled by a new and…
Carolyn Tisch Blodgett, chief marketing officer for Peloton, announced today in a post on LinkedIn that she’s leaving her post at the end of the month. Tisch Blodgett was the first brand hire at the company in 2016, she said on LinkedIn. Since then, the company has grown to 2.6 million members worldwide. The announcement…
Omnicom is integrating two agencies within Omnicom Precision Marketing Group, merging Proximity Worldwide and Rapp Worldwide. The resulting agency will include 19 offices globally, operate as Rapp Worldwide and be led by Rapp global CEO Marco Scognamiglio. “Unifying these agencies under the Rapp brand accelerates the opportunity for our clients and our talent to benefit…
J.Crew has always been known for its preppy sensibility, fueled by a selection of classic pieces, like cable-knit sweaters and chino shorts, mixed with a trendier touch including sequins, bows and a few ruffles. This week, J.Crew is known for becoming the first retailer to file for bankruptcy amid the Covid-19 pandemic. It indicates how…
Bayard Winthrop remembers the phone call he got around the end of March that would change the direction of his company and, to a small degree, the nation itself. Winthrop is the founder of American Giant, makers of a thick-woven, domestically produced, $108 sweatshirt that’s colloquially known as “the greatest hoodie ever made.” But as…
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