Like most adult consumers, Matthew Herman has shopped the aisles of personal-care products for years. And like any other male consumer, he’d naturally find himself looking at shampoos and shave creams geared toward men. But there was something about the experience that troubled him–a question, actually: Why do body products for guys nearly always smell…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 600 Black Advertising Professionals Demand Meaningful Action From Leadership in…
Potbelly Sandwich Shop has hired Alvarez and Marsal as its restructuring adviser, according to sources familiar with the situation, and is said to be weighing its financial options, including bankruptcy. Potbelly and Alvarez and Marsal did not respond to a request for comment. Sources said although Potbelly, which was founded in 1977, was one of…
D&AD, a global association for advertising and design communities best known for its annual awards program and festival, has made a “significant reduction” in staffing due to revenue lost from the stay-at-home orders put in place as a result of Covid-19. CEO Patrick Burgoyne, who has held the role since December, “unselfishly volunteered to relinquish…
Reddit users want the site to do more to root out racism and hate speech on the platform. More than 200 communities on the site signed an open letter today addressed to CEO Steve Huffman, urging him to take on a series of reforms they believe will help cut down the behavior. The letter, which…
Furniture rental subscription service Fernish has seen home office furniture rentals at the company more than triple as of May 16, year-over-year as many Americans continue to work from home. A service like Fernish may make a lot of sense for people that began working from home on a temporary basis. That’s because furniture rental…
Summer is historically bread-and-butter season for the people at Traeger, the manufacturer that’s sold its high-end, wood-fired grills from Mt. Angel, Ore., for three decades now. The fundamentals of cooking over wood may not have changed since the stone age, but one of Traeger’s latest offerings, the Pro Series 575, is a smart cooker that…
The coronavirus pandemic is ongoing, but some people are finding the urge to hop on a plane–despite the risks–to be irresistible. American Airlines’ numbers in April had tanked amid the coronavirus outbreak, subsequent lockdowns and restrictive policies–the airline only served an average 32,000 daily customers on a domestic flight schedule reduced by 65%. But in…
On Tuesday, a number of major league sports teams posted on social media to condemn racism and show support for Black Lives Matter protests sweeping the globe. In support of #BlackoutTuesday, when many brands and organizations posted support for the Black community in response to police killings, the Redskins tweeted a black square captioned with…
So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign. But then Covid-19…
Parenting is already hard work. Add in a pandemic, and it’s merciless. Parent-teacher conferences have taken on a whole new meaning these last few months, mostly because millions of parents have become teachers–or at least teacher’s aides–as their kids learn from home. On this week’s episode of Adweek Radio, we focus on parenting and what…
The hospitality industry will likely have the effects of the Covid-19 crisis seared into its collective memory for years to come–but, week by week, the troubled sector is beginning to recover. That optimism was the primary takeaway from a panel discussion featuring executive leadership of the world’s largest hotel brands. The virtual event, hosted by…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dating Apps Speak Out Against Racism, With Some Forced to…
Black-founded haircare brand Shea Moisture announced a new social justice coalition on Tuesday that will make its first move this June by donating $100,000 to activists. In response to the protests following the death of George Floyd at the hands of police in Minneapolis and other police killings of unarmed Black Americans, Shea Moisture will…
When quarantine began, Chris Neff, executive director of creative technology and innovation at The Community, noticed his mother-in-law taking Zumba classes on Instagram Live. He wondered how these instructors were being paid for their work and discovered that, oftentimes, they weren’t. Instructors can ask for payment via external apps such as Venmo, but there’s no…
Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest. Not only did the company rack up sales of…
Shamrock Capital, a Los Angeles-based investment firm with approximately $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community. The news was announced today by Jeffrey Litvack, CEO of Adweek, who will…
Even though Americans have become inured to product placement, it was impossible not to notice the deft bit of branding that SpaceX founder Elon Musk pulled off before Saturday afternoon’s launch of the Crew Dragon Demo-2: For the quick drive to launch pad 39A at the Kennedy Space Center, astronauts Doug Hurley and Bob Behnken…
MINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after…
Last year’s chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn’t stifle. Now, the fast-food chain is revealing a brand refresh to go with its newfound celebrity status. The updated look features a simplified, more mature version of the classic logo, which has only seen minor…
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