The airline industry’s myriad fees have been a bone of contention with travelers for years, and the change fee–which charges fliers as much as $200 to take a different flight after purchasing a ticket–is one of the most hated. But this week, within a few hours of one another led by United Airlines, almost every…
Back in 1894, when Labor Day was a new idea, this federal holiday centered on parades to salute “the strength and esprit de corps of the trade and labor organizations” of the country, according to the Department of Labor. But times have changed. The 35% of Americans who belonged to unions in 1950–the height of…
When you grow up the children of a dentist, with oral care a common topic at the dinner table, there’s a good chance you’ll go into the family business. But for Cody and Julian Levine, that didn’t mean dental school. Instead, the brothers founded Twice, a toothpaste brand that is taking on the giants of…
InfoSum has raised $15.1 million in a funding round led by Upfront Ventures and IA Ventures as the VC outfits attempt to capitalize on shifting privacy requirements in the marketing industry. Also participating in the round were Ascential, the owner of MediaLink and organizer of the Cannes Lions Festival of Creativity; Akami; AT&T’s Xandr; Experian…
Isobar U.S. CEO Deb Boyda will step down from her current role and leave the broader Dentsu Aegis Network holding company in March 2021 to pursue consultation and board work and spend more time with her family. “Deb has been a strong leader for Isobar, stabilizing the business and beginning the transformation necessary to rebalance…
While the face mask is undoubtedly the most in-demand accessory of 2020, another item has bubbled up to the top of the collective consumer consciousness: the nap dress. The garment has taken social media by storm this summer, with data from Google Trends showing interest in the term increasing 20-fold since January. It’s not a…
Automotive styling has been known to creep into the fashion realm from time to time. Porsche will happily sell you some aviator sunglasses. Like the looks of a Ferrari? Its gabardine chinos are currently on sale for $98. Mercedes-Benz’s fashion collection even features a fanny pack (sorry, a “hip pack.”) But for a limited time,…
Fans frequently tuning into sports, both professional and amateur, are more likely to support the Black Lives Matter movement and support the overall fight for social justice. Sports and politics have always been intertwined in America, from the controversy over desegregating baseball to female athletes’ fight for equal pay. And a survey released by sports…
If we were in a business meeting and someone said something was “future-proof,” I’d reach for my banned words money jar and fine them $20. “Future-proof” is on my banned words list because it conveys the idea that there is a state of being or condition that will automatically adapt to the future. That’s just…
The leveraged loan default rate for retail continues to soar, reaching 18.9% in August from 17.5% at the end of July following the bankruptcy of apparel retailer Tailored Brands, the parent of Men’s Wearhouse and Jos. A. Bank, according to credit rating agency Fitch. The figure continues to hit new historic highs not even seen…
At the height of the 2008 economic recession, American Airlines became the first major carrier to charge for a checked bag. More than a decade later, travelers now almost expect to be nickel and dimed for everything short of using the lavatory (though Ryanair floated that idea in 2010). But now, in the midst of…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Meet the 3 Women Who Founded Black Lives Matter–and Started…
In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies displaying discounts, thousands of review sites, and a whole Google suite of travel products dedicated to helping travelers get a good deal. As travel demand has plunged during the pandemic, and is just barely beginning…
The National Basketball Association and its broadcast partners, including Turner, ESPN, ABC and the league’s own NBATV, have announced “civic engagement” advertisements set to air during the rest of the NBA playoffs to raise awareness of voter access and opportunity. The announcement comes after a breakneck week for the NBA that saw the Milwaukee Bucks…
Facebook has been testing a new feature that allows users to link their news subscriptions to their accounts so they don’t have to repeatedly log in while reading articles on Facebook. The test, which has been ongoing since late last year, included publishers such as The Athletic, The Atlanta Journal-Constitution and The Winnipeg Free Press….
In the past couple of weeks, Bon App?tit has parted ways with editor in chief Adam Rapoport after photos of him in brownface surfaced, lost two Black editorial staffers, and had six employees who fronted the beloved Test Kitchen video series quit due to allegations of pay inequity and rampant systemic racism at the culinary…
Digital advertising consortium AdLedger has a new open standard it hopes will solve some of programmatic’s ills. The nonprofit consortium has created what’s essentially an encrypted digital signature, called CryptoRTB, that can be inserted into bid requests. During a real-time ad auction, this would allow publishers to encrypt specific information, like a user’s IP address…
Key Insight: The apparel retailer is “leaning into a broader definition of back-to-school,” extending the campaign into October. To kick off back-to-school shopping season, Old Navy has begun airing a new Lizzo-inspired television campaign touting age, body and gender inclusivity. “We love to play in pop culture with what we refer to as the ‘Old…
Key Insights: Approachable signage and wayfinding elements create a comfortable, low-stress environment for staff and customers. The design and tone of signs should be an extension of the brand experience, but balancing levity and the gravity of the situation is key. Health-focused wayfinding may be a permanent fixture. Most of New York’s iconic Levain Bakery…
The impending rollout of Apple’s iOS 14 will bring big changes to Facebook, most notably the end of collecting iPhone identifiers (IDFA), and the social network is warning advertisers to expect weaker ad performance as a result. By pausing IDFA collection, Facebook will effectively halt serving personalized in-app ads to iPhone users once they upgrade…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
