J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name: having a McDonald’s meal named after him. His go-to order? A Big Mac with no pickles, medium fries with ketchup and an Oreo McFlurry. “As a longtime McDonald’s fan, I…
On Friday, a slick new platform devoted to culinary content joined the panoply of sites vying for the attention of the serious home cook. It features a host of articles about banana leaf steaming, seed cultivation and the history of tea in America. But the marquee element is a short film developed and directed by…
Ahead of World Mental Health Day on Oct. 10, Facebook announced a new mental health hub on its app that has information and support for stress, grief, self-harm and suicide. In its efforts to populate the app with reliable information about important topics, Facebook previously added similar hubs for information about the Covid-19 pandemic and…
In the last presidential election cycle of 2016, $10 billion was spent on political advertising across the U.S. But considering more than half of that is spent within the month leading up to the election, this can have a significant impact on marketing campaigns, especially for the brands that rely heavily on holiday sales. And…
Ford is giving a tour of its Mustang Mach-E electric vehicles from the comfort of viewers’ homes using augmented reality. The automaker launched a series of 10 short Instagram videos this week featuring Ford engineers explaining various aspects of the cars while a 3D visual representation was superimposed in front of the viewer using the…
TikTok explained how it works with third-party researchers, often referred to as “white hat hackers,” to help find potential vulnerabilities on its platform. Suhana Hyder and Ben Liu of TikTok’s global security team explained in a blog post that the company actively encourages efforts by these third-party researchers as part of its security strategy, adding,…
The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks. Former CMO Katie O’Reilly will start her seventh season with the 76ers as CRO (after her maternity…
Living a bicoastal lifestyle is a lot trickier in 2020. With the coronavirus pandemic still a reality of American life, jetting from New York City to Los Angeles isn’t as easy as it used to be. And that’s made it harder for New Yorkers to enjoy their favorite West Coast cuisine–ditto for Angelenos missing their…
Instagram’s move last month to extend the maximum length of its Reels short-form video feature from 15 seconds to 30 seconds sparked several conversations in the influencer and creator community about how to take advantage of the extra time, but few concerns about its impact on TikTok–the platform that Reels was inspired by. TikTok users…
One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Given the abundance of emotional support that pets provide, it’s no coincidence that Americans have wanted to reward these worthy companions with toys, treats and a growing number of high-end pet foods. As Adweek reported…
Paul Gunning, president and chief operating officer of DDB U.S., is retiring at the end of this year. According to DDB, his role has not yet been filled. Chuck Brymer, chairman of DDB, shared the news of his retirement in a memo to staff today. Gunning joined DDB Chicago as CEO in 2013. Before joining…
Vice Media Group has named Ogilvy’s Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency…
Back in December, when the world was still relatively “normal” and Covid-19 wasn’t even on the radar, the Pantone Institute of Color predicted that Classic Blue, described as a “timeless and enduring hue, elegant in its simplicity” would be omnipresent at the turn of the decade due to the “desire for a dependable and stable…
The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…
Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…
In some corners of the world, like Pantone’s, the color of menstrual blood is being celebrated. In others, it’s deemed controversial. Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies. According to the brand, Facebook indicated that three scenes that use the…
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…
Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity in the advertising space, has been appointed as challenger bank Dave’s first CMO. In the newly created position, Mildenhall will serve the company by overseeing its marketing and growth initiatives,…
In one of the weirdest Major League Baseball seasons ever in which teams played 60 games in just 66 days, pitchers no longer hit and extra-inning games started with a runner on second base, MLB kicked off its postseason with a campaign that celebrates what might be the biggest departure from tradition yet: a 16-team…
At the outset of 2020, blockbusters such as Wonder Woman 1984, the latest chapter in the James Bond series No Time to Die and the long-awaited Top Gun sequel, not to mention another installment of Ghostbusters, were all scheduled to hit the silver screen. As is often the case, come Halloween these movies were likely…
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