Mazda North American Operations said today it has promoted interim chief marketing officer Brad Audet to serve in the top marketer role permanently, effective today. Before assuming the interim CMO role in March, Audet spent seven years as executive vice president of Garage Team Mazda, WPP’s integrated agency for the automaker. While at the agency’s…
Pinterest shares its Back to Life report every September, providing insights on Pinners’ thoughts as they transition into the fall season, but the 2020 edition is a little bit different, thanks to Covid-19. The platform said in a blog post Tuesday, “This year, instead of looking outside the home for inspiration, a fresh start in…
The 2020 U.S. presidential election is less than 50 days away, and Twitter is kicking its efforts into high gear with the rollout of its 2020 U.S. Election Hub. People in the U.S. will see the hub at the top of their Explore tab, and clicking on it will give them access to: Election-related news…
If you’re unable to function like a civil human before a morning cup of coffee, you’re in good company. In a new spot for his coffee brand Laughing Man, fans see a different side of the ever-optimistic Hugh Jackman: his pre-coffee alter ego. This darker, moody Jackman sends his alarm clock crashing against the opposite…
Covid-19 has already lowered the boom on scores of big-crowd events like SXSW, Comic-Con, Pride and the NCAA Tournament. Now, the virus has taken a swipe at still another: the Macy’s Thanksgiving Day Parade. While the annual event will still take place this year, Macy’s has announced some severe restrictions on the traditional format. First…
Twitter released its Twitter From Home Trend Report Tuesday, detailing the most-tweeted-about emojis, foods, hobbies, movies, musicians, television shows and travel destinations in the roughly six months since the U.S. began its coronavirus-induced quarantine. The social network said in an email, “We’ve spent almost six full months in quarantine–so what were people listening to, watching,…
In NBC’s The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater–made from equal parts Midori, coffee creamer and literal ditch water. But I like to think that if he were feeling a bit fancier, he’d opt instead for the Dew Garita. This cocktail collab,…
There was a time when Dickies was, at least to some, a little dorky. Since its 1922 founding in Texas by E.E. “Colonel” Dickie, the heavy-duty, no-nonsense workwear brand was what you bought if you happened to be a custodian–but not if you were, say, an artisan with a studio in Los Angeles. That changed…
Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone through countless transformations as the technological and industrial needs of Americans have changed over the last 128 years. While it doesn’t look much like the company that Thomas Edison created, it’s still powering fundamental parts…
Now that Labor Day is in the rearview mirror and cooler weather is starting to set in, millions of Americans will survey their summer wardrobes and decide that it’s time to put the whites away for the season. After all, as everyone knows, you’re not supposed to wear white after Labor Day, right? Well, maybe….
Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by…
After weeks of wrangling and a dearth of bidders, bankrupt JCPenney has finally found a buyer–mall operators Brookfield Property Group and Simon Property Group–and will avoid liquidation. The department store chain said that based on a letter of intent, it plans to ink a stalking horse asset purchase agreement to sell its retail and operating…
Airbnb knows that all our lives have been flipped and turned upside down. So here’s a remedy: Fans of the sitcom Fresh Prince of Bel-Air will have a shot to spend one night in Will Smith’s famed white-pillared mansion thanks to Airbnb. Starting Sept. 29, groups of two lucky Los Angeles County residents will have…
Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster–a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand’s wider “What’s Your Wild Rabbit?” campaign,…
Thanks in part to a long deal with The Simpsons, everybody knows the old Butterfinger tagline, “Nobody better lay a finger on my Butterfinger.” But since the height of that partnership in the late ’90s and early 2000s, the brand’s visibility and popularity have taken a hit. Ferrero, which bought Butterfinger (and the entire chocolate…
In case you haven’t heard: football’s back, but it’s likely that fans won’t be able to catch kickoff in-person any time soon during this historic (and bizarre) 101st season of the NFL. In many states, fans won’t even be able to enjoy a brewski at the bar with their usual gameday crew, leaving most with…
Key Insight: Grey Goose wanted to give people a reason to talk about the event–and the brand–on social media, even if they weren’t there in person. No fans in the stands at this year’s U.S. Open has implications for nearly every aspect of this year’s event, particularly for its corporate partners. Brands like Ralph Lauren…
Covid-19 has had an enormous impact on mental health. For many, the loneliness that’s come with quarantine and working from home has been especially difficult to deal with. This loneliness is examined in a captivating film released this week. Clocking in at nearly five minutes, the film is narrated by Sarah Jessica Parker and features…
Amazon Prime Video is giving fans of its dark superhero series The Boys a chance to blast away villains with the laser-beam eyes of a baby with its new augmented-reality game app. The game, called Baby Laser Tag, is based on the plot of the series’ second season, the first episodes of which debuted on…
Charisse Ford Hughes, a marketing veteran with nearly 25 years of experience in the CPG and luxury goods sector, is joining the Kellogg Company as its senior vp and global CMO, effective Sept. 21. Hughes joins Kellogg from Pandora Americas, where she spent the last five years as CMO, driving the brand’s strategic expansion into…
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