For the first time ever, consumers don’t need a cable subscription to watch AMC Networks channels including AMC, BBC America, IFC and SundanceTV. AMC Networks has dramatically increased the footprint for AMC+, its expanded ad-free streaming service, which will be available today through Apple TV and Prime Video channels. AMC+ features ad-free programming across AMC…
Changes are coming at Ford. The American automaker’s new CEO, Jim Farley, started off his first day in the top job by making changes in the C-suite. Notably, the auto manufacturer is looking for a new chief marketer. Joy Falotico, who has served as president of Lincoln and CMO of Ford for two and a…
Key Insight: CBS has already redistributed other games to the markets, representing 16% of the country, that would have seen the Titans-Steelers matchup. As the industry prepared for an NFL season unlike any other prior to last month’s kickoff, many had assumed that at some point during the year, the schedule would be disrupted after…
“Ask questions. Don’t make assumptions. Let us tell the stories of our lived experiences.” This advice from Becky Kekula, director of the Disability Equality Index at Disability:IN, echoed across panelists during Wednesday’s Disability Inclusion Summit. The event is part of Adweek’s ongoing DEI series, with past events featuring Black leaders sharing how they are coping…
IPG is continuing to shed agencies. Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns. IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back…
IPG’s R/GA finds itself at a crossroads as it heads into its latest reinvention and responds to a series of senior leadership departures. The agency also recently promoted Tiffany Rolfe and Ben Williams to roles as CCO and CXO amid a focus on bridging the gap between brand and experience. Given the many recent changes…
The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are…
KFC wants consumers to begin associating the reverberant bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy chicken). How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits…
First it was the cleaning partnerships. Then it was eliminating change fees. Now airlines, always jockeying to be first out of the gate with fresh innovation, are rolling out rapid Covid-19 tests to get travelers back in the air. United, JetBlue and American Airlines have each announced new testing programs within the last week, aiming…
After a summer of extra attention on how social media platforms handle moderating content, Facebook revealed new details about how it will operate its oversight board as criticism continues to pour in. The board is expected to begin hearing cases of whether the company should reverse decisions to remove organic posts in “mid-to-late October” and…
Walmart, the world’s largest retailer, is embarking on a renovation of its stores. The new store experience will be built around the retailer’s mobile app and inspired by the design of airport terminals to create a digitally enabled shopping environment, said Alvis Washington, the company’s vp of marketing, store design, innovation and experience. It’s part…
As if 2020 weren’t rough enough, Airbnb wants to bring travelers to hell. Well, the Michigan version at least. The home rental site is hosting a Halloween-themed stay in the morbidly named township of Hell, an unincorporated community roughly 15 miles from Ann Arbor, Michigan. The stay is hosted by John Colone, the self-proclaimed mayor…
The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace. While on the surface, this would seem…
Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings. Samsung…
R/GA has long taken pride in its ability to reinvent itself for the times. In an industry where agency names and their selling points easily become jumbled, R/GA has managed to stand out with the promise of reinvention every nine years, a signal to brands that it’s never content with the status quo. But a…
As the coronavirus pandemic first shut down physical stores in March and prompted Americans to invest in comfortable furniture for quarantine, Overstock found itself with a flood of demand that overwhelmed its customer care staff. In the months since, the online furniture giant has scaled up its outreach efforts by shifting much of the burden…
Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…
Rinki Sethi joined Twitter as chief information security officer, filling a role that had been vacant since last December, when Mike Convertino left the social network to join cybersecurity provider Arceo. Sethi had been vice president and CISO at cloud data management provider Rubrik, and she previously held related roles with IBM, Palo Alto Networks,…
Key Insights: Marketers should think about each campaign individually and ensure they speak to their audience with the correct language and context. Understanding how audiences engage with media is key to effective advertising today. As marketers are having a harder time than ever getting their messaging to consumers in the Peak TV landscape, several publishers…
After months of internal controversy and public scrutiny over allegations of discriminatory working conditions and systemic racism, Cond? Nast has appointed Yashica Olden as its first-ever global chief diversity and inclusion officer. The Nashville native will report to Stan Duncan, chief people officer, at the international media company. Her first day is Oct. 26, and…
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