In a followup to its Valentine’s Day #SexResponsibly campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall. In the run-up to Election Day, the Pernod Ricard-owned spirit brand is urging drinkers to #VoteResponsibly–and wait to imbibe until after hitting up the polls on Nov. 3 (or before…
As social justice protests continue across the U.S., some people cannot or choose not to participate because of Covid-19. While there many ways to contribute to movements like Black Lives Matter, those who literally want their voice to be heard on the streets can make use of Say It With Me, a tool that lets…
LinkedIn introduced its first major visual redesign in five years, for both desktop and mobile, along with the official rollout of LinkedIn Stories and other new features today. LinkedIn, which has seen a surge in use amid the spread of the Covid-19 pandemic that put more employees working from home, wanted to create a “warmer…
United Airlines has launched a pilot program that gives its customers access to a rapid Covid-19 test before boarding a flight. Starting on Oct. 15, United passengers flying from San Francisco International Airport to Hawaii will have the option of taking a rapid test at the airport. The test, made by Abbott and supplied by…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After 74 Years, Uncle Ben’s Will Become Ben’s Original Uncle…
As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,…
The Department of Justice’s antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine’s dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google’s dominance of internet search (and, by extension, the online advertising marketing), according to…
Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held…
Instagram is doubling the fun that people can have with its Reels TikTok clone feature, doubling the maximum length of videos to 30 seconds from 15. The Facebook-owned photo- and video-sharing network said people creating Reels can extend the timer to 10 seconds. They can also trim and delete any clip, smoothing the editing process….
With the release of a new short film featuring former NBA star Dwyane Wade, Budweiser is launching an initiative to increase diversity in brewing–an industry where only 0.6% of brewers are Black. The brand has committed $1 million to a new scholarship fund named after the first Black female brewmaster at Budweiser’s flagship St. Louis…
Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant’s own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic. Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google’s properties. Retailers will…
For those fortunate enough to be able to work from home, this is (more or less) the 29th week of doing it. And over that time, retail watchers have told us, the sales of all sorts of items have shot through the roof. First, it was essentials like hand sanitizer and toilet paper. Then we…
The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate speech and other harmful content, as well as to work together in monitoring industry efforts. GARM is a cross-industry initiative founded and led by the World Federation of Advertisers and…
Following its first cancellation in 34 years in March due to the novel coronavirus pandemic, South by Southwest today launched the online portion of its 2021 programming, with details on the physical event to come. The annual conglomeration of festivals, which includes programming related to tech, branding, music, film, education and more, draws nearly 400,000…
Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase–except Nitro cold brew and cold brew–at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the mobile…
At first glance, the World Wildlife Fund’s latest campaign looks like a Pixar trailer–which is exactly the point. The nonprofit recently collaborated with creative agency Arnold Worldwide to create Lin, an excitable animated pangolin with a lisp. In a 60-second video, Lin makes the case for why he should star in a movie and become…
Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET. The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter,…
Amid the clutter of news, advertising and communication about the upcoming election, there is one crucial step that isn’t necessarily being explicitly addressed: One must be registered to vote in the first place. Sure, it’s nice to talk about voting, but without taking care of that piece of business, the messages are rendered moot. Down…
YouTube provided an update on steps it is taking to prevent viewers under 18 from seeing inappropriate content. The Google-owned video site said n a blog post Tuesday that it already encourages users and creators to age-restrict their own content when appropriate, and its trust and safety team applies age restrictions while reviewing content for…
To help us all lean into childhood nostalgia–that sweet, sweet respite from the ever-worsening reality we call 2020–General Mills is releasing four classic breakfast cereals with their classic recipes from the ’80s, though the cereal maker declined to explain exactly which ingredients had changed. Cocoa Puffs, Cookie Crisp, Golden Grahams and Trix are back the…
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