CBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike

CBS’s fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for…

The CW Reshuffles Its Fall Lineup Amid Writers Strike, Pushes Shows to Midseason

The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW’s first fall lineup under new parent company Nexstar is reshuffling its previously announced schedule, with programming kicking off on Sept. 5. Among the biggest changes, the network is shifting its Tuesday comedy block to Monday….

Marketers Can Breathe a Sigh of Relief After EU Signs Transatlantic Data Deal. Here’s What To Know

Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here’s what you need to know. The new decision ends…

Ad Buyers Redirect YouTube Strategies After Report Accuses It of Violating Standards

Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…

UPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’ 

When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a shipper like UPS. Warren’s team surveyed customers, including a persona test, and discovered that customers pegged UPS as an older,…

Essence Ventures Has Been a Definitive Voice for Black Women. It’s Time Brands Start Listening.

During the summer months, it’s natural for the connotation of word “festival” to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn months the term has been co-opted by semi-cerebral media companies packaging glitzy, thought leadership programming for audiences clamoring to attend networking functions where they can meet…

NBCUniversal and Blockgraph Partner to Optimize First-Party Data Activation

NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One…

Global Ad Market Continues to Grow Despite Traditional Media Struggles

The global ad market will continue to grow in 2023, though traditional media formats have seen better days. Just ahead of Cannes Lions, Magna is releasing the summer update to its Global Ad Forecast, showing advertising revenues will reach $842 billion, a 4.6% growth over 2022 ($805 billion). According to Magna, though Western markets are…

Exclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes

Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad community. The campaign will feature nine different satirical film posters with titles that will resonate with festival attendees, including names…

WBD Launches Comprehensive Social Campaign Ahead of Max Debut

With less than a day to go until Warner Bros. Discovery launches Max–the new streaming service combining HBO Max and Discovery+ content–the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a…

YouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event

At YouTube’s upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it’s the best option for reach. “It’s a place where [advertisers] can build their brands because it’s the place people come to watch,” Sean Downey,…

Mugler’s AR Mirror Turns You Into a Constellation 

Luxury French fashion and perfume company Mugler is promoting its new fragrance, Angel Elixir, using augmented reality experiences across France and Germany. In collaboration with creative studio Fondamentale, Mugler used FFFACE.ME’s AR mirrors to launch three augmented reality installations in Charles de Gaulle Airport in Paris, Alexa Mall in Berlin and Pep mall in Munich….

Despite the Writers Strike, Disney’s Upfront Event Featured Several Big Names

In last year’s upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes of Samuel L. Jackson, Dwayne Johnson, Selena Gomez and more making marketers marvel. And despite a writers strike keeping many celebs far from upfront stages this year, the company still managed to showcase several big…

Brave Commerce Podcast: Innovating With AI

In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel. With an exceptional 55 million loyalty members, Panera has identified “generosity” as the defining characteristic of its brand. Luz delves into how Panera’s dedication to generosity towards individuals,…

The Most Memorable Moments From the 2023 NewFronts

This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien. Adweek was on the ground for all the biggest events throughout the week–with the exception of TikTok’s presentation, an event that was closed to the media. From the effect…

Meta Pitches AR Ads to Advertisers at NewFronts

As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta’s update, which included AR filters to market to the company’s younger audience. Previously, Meta offered AR ads in its Facebook and Instagram feed…

Snap Pitches New Ad Solutions for Marketers at Newfronts

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories. Reserving the first Snap Ad is a…

Pernod Ricard’s Ann Mukherjee and Pamela Forbus: ‘Creativity Is the Oxygen to Growth’ 

In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge…

Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony

As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s…

Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand–which will celebrate a decade in the space next year–has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?…