According to research run by games maker Hasbro, eight out of 10 people fight while playing the board game Monopoly, an insight which has led to the creation of a brand campaign in Belgium. The classic game, recommended for ages eight-plus, which challenges players to land on and buy as much of the property on…
Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…
Publicis Groupe agency Digitas U.K. chief executive Dani Bassil is set to leave the company after over four years and return to her native country of Australia due to family commitments. Bassil initially joined the agency as chief operating officer in September 2017, only to succeed Michael Islip a year later when he departed in…
Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one person who wouldn’t listen. The object of Window’s affection was TikTok comedian Emily Zugay, known for making fun of brand logos and offering her own goofy redesigns. After Windows commented relentlessly on her videos, the creator finally gave the Windows’ four-paned…
Dentsu International is planning for the departure of its global chief executive Wendy Clark. Following a report by Campaign that Clark was planning to leave her post, the company released a statement to clarify that it had put together a group globally to plan continue beyond her leadership. “A cross-functional global team of our Executive…
Proctor & Gamble, one of the world’s largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people–in a more privacy complaint way than third-party cookies–on publishers’ sites that also have UID2…
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our…
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post’s QR code to their device’s camera roll, which they can upload and share wherever they’d like. Users can share normal posts and Reels using QR codes. Our guide will show you how to…
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers’ eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest’s chief revenue officer, Bill…
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the…
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been…
The world’s largest fast food chain McDonald’s isn’t thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the “We Know Burgers” campaign uses each spot…
If you don’t know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as “Afro-futurism,” all around the world–and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey…
Netherlands founded advertising services firm Dept has bolstered its U.K. business with the acquisition of ShopTalk–the brand and design experience studio, which works with clients such as Arm, Heinz, Innocent and Pi?ch. The acquisition of the 15-people strong London business will see the creative practice become co-branded as ShopTalk/Dept and continue to operate under its…
Mergers and acquisitions can be messy affairs. And if you’ve been following the saga of M&C Saatchi you’ll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies–with no conclusion in sight…
Welcome to Marketing Morsels, a menu of delightful–and, in this case, tragic–news items from the past week. Enjoy the assortment! Morsel #1: French’s yellow mustard goes (do)ughnuts French’s Ahead of National Mustard Day on Aug. 6, French’s teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others…
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should…
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie’s demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will…
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