Is Peacock doing its touchdown dance too soon? Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those…
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming,…
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand’s 30-second spot will air nationally and promote an item that first…
The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for HBO’s Succession, FX’s The Bear and Netflix’s Beef, the Anthony Anderson-hosted event had plenty of surprises in store….
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.” The study provides insights from 150…
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials…
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime Video and Amazon’s MGM Studios, announced in a memo sent to employees that the company would cut several hundred jobs, Adweek has confirmed. Between the lines In the memo, which Amazon shared with Adweek, Hopkins…
Meetings that “could have been an email” are the bane of many workers’ existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack. To highlight some of…
Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor and mental and physical health advocate is the headliner for the company’s “Big Fitness Energy For All” campaign. In the hero spot, titled “Mother Fitness,”…
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek’s year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus…
Whether it was the Barbie movie, Taylor Swift’s Eras Tour, Beyonce’s glittering Renaissance roadshow or girl math, pink-hued “girly” vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened ‘The Year of the Girl.’ But was it really? Women’s equality and rights are going backward in many…
Whether it was the Barbie movie, Taylor Swift’s Eras Tour, Beyonce’s glittering Renaissance roadshow or girl math, pink-hued “girly” vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened ‘The Year of the Girl.’ But was it really? Women’s equality and rights are going backward in many…
And so it begins… Following Paramount’s recent announcement that it’s rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss…
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It’s been a big first year for Disney+’s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita…
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn’t it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings. In the aftermath of these revelations, the company’s…
Is Netflix’s data dump leaving advertisers in the dumps? What’s happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix titles. The report will happen twice a year, with the initial entry covering a six-month period from January to June 2023, representing 99% of viewing on…
Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
Taking defensive precautions against fraud is more necessary than ever. According to the FTC, online scams increased by more than 30% between 2021 and 2022, with 2.4 million consumers reporting some form of fraud last year. Facing this rise in online threats, digital payments service Zelle and Vox Media have teamed up for a public…
If you’ve spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious “customer service agents” alerting you to an issue with your account, this new scam prevention campaign from Cash App may be as triggering as it is entertaining. The “If It’s Weird For Real,…
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior…
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