For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,…
I am the greatest! Apple continues its “Shot on iPhone” campaign with “Selfies on iPhone X,” an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album “I Am the Greatest”), spouting bombastic phrases like, “I’m going to become champion of the universe!” to…
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand’s social channels. It suggests a kind of follow-up to last year’s “A Better Super Bowl” from Hyundai agency of record Innocean, with the brand promising…
We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola’s winery in “The Red Stain,” a 10-minute brand film that debuted Friday at the…
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called “Start Something Priceless,” the new effort is meant to inspire people to do something they have always wanted…
High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016, the NCAA changed its rules to allow coaches to like and retweet…
After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency. Bose declined further comment and WPP deferred back to the client. However, a person…
As global leaders gather in Davos next week to try to create a shared future in a fractured world, what’s the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond…
We’re getting pretty well-versed in testicular cancer awareness ads, and in the weird–sometimes creepy–ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here’s the Colombian League Against Cancer’s approach. It might not be the most imaginative, but we like how the act of…
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched “He110, this is Inter,” a massive project…
It’s jarring to see a water brand called Liquid Death. But what if it’s actually just right for the times–appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value? Mike Cessario, a West Coast agency creative, created Liquid Death last year as a…
“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long…
Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn’t provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon’s claim as “America’s…
The Consumer Electronics Show is meant to display the future of humanity. There’s a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it “smart.” But for a small band of operators, there’s a bigger mission: getting people to look to the heavens and get excited…
Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast–setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at…
Wait, we’re not done with the 2017 lists yet! Here’s an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year–based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers. Coming out on top was a little-known British ad with less than…
This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new protein-packed bar is considerably more palatable than that. But you–the first 10,000 consumers to step up, that is–can be the judge….
Remember that one time Business Insider ran an article on what dishwashers look like on the inside while they’re running? There’s a market for that. In partnership with Frog, Heatworks has launched the Tetra, a delightfully diminutive countertop dishwasher that actually lets you watch goods get clean. Think of it as the perfect accompaniment to…
Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…
Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot on Feb. 4. “More people will see me in this than they have in the past three movies I’ve been in,” Hader jokingly…
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