You know you love yourself some ASMR content, that stuff of soft sounds that apparently result in ticklish little braingasms. But the cottage industry goes way further than mere whispers. Have you met Bread Face? The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers….
It’s been a particularly fun year for Halloween advertising, with lots of marketers producing mini horror movies in place of their usual 30-second spots. We’ve collected a lot of that long-form stuff here in our 2017 Halloween roundup, along with other memorably creepy ads and stunts. We’ll update this story as more frightful and fun…
Asked your neighbor for a cup of sugar lately? They might not have that … but they could have a garage full of Hondas to sell you! Honda doesn’t have a ton of dealerships in France. So, to get its newest CR-V and HR-V SUV models in front of prospects, it had to get scrappy….
Add Google to the list of companies that have a Stranger Things season 2 activation. Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie–all you have to do is say…
Enough with the somber, tear-jerking goodbyes already. When a beloved superstar from the world of sports decides to hang it up, could there be a lighthearted changing-of-the-guard moment instead of a two-hankie weep-a-thon? If you’re Mountain Dew, and you’re sending off racecar legend Dale Earnhardt Jr., who’s retiring at the end of the season, maybe…
It’s no surprise that a fake-meat burger would feel obligated to sneak into famously carnivorous Chicago. And that’s exactly what Impossible Burger did last night, with a pop-up underground “meateasy,” or speakeasy for faux beef. For three hours at an undisclosed location on Division Street in Wicker Park, the godless heathens could devour the brand’s…
If you’ve been thirsting for the world’s first mockumentary about lactose-free dairy products, Natrel’s got the campaign for you. Developed by agency lg2, “Intolerance: A Lactose Story” presents Miles Granderson, a middle-aged dairy-foods lover who is also extremely tall. (Hey, milk helps you grow, right?) Alas, one day, after dinner, dude’s rocked to the core….
Progressive Insurance has long been known for Flo, its bubbly spokescharacter. But recently it’s taken a shine to a second campaign, “Parentamorphosis,” and is about to make a unique media buy supporting it. The campaign, from Arnold Worldwide, launched last November with a pair of spots in which ordinary folks start turning into their parents…
Burger King is turning Halloween into its own personal holiday–for tricking McDonald’s. Last year’s “Scariest BK” stunt involved dressing up an entire Burger King location in Queens as the ghost of McDonald’s. This Halloween, BK is launching a broader stunt, also taking aim at McDonald’s, called #ScaryClownNight–in which it will welcome people dressed as clowns…
How do you get 18- to 24-year-olds to put their phones down while driving? Maybe not with the supernatural. But who doesn’t love cats and music? For the Department of Transport, London agency AMV BBDO created “Pink Kittens.” Directed by We Are From LA, it feels more like a pop-oriented lifestyle shoot than a public…
Samsung draws attention to its Galaxy Note8 handset by asking artists and designers to use the phone’s trademark S Pen stylus–made famous in this well-received recent commercial–to embellish photos submitted by consumers. Dubbed “NoteIt,” the campaign, which began on Sunday and runs through tomorrow, is designed to illustrate the Note8’s ability to help users expand…
Once upon a time, there were three bears who lived in a house deep in the sun-dappled woods. We’re talking about Matt, Joel and Phil. You’ll notice pretty much immediately that they’re not axially bears–well, not in the ursine sense They’re burly, hirsute gay men–slang term: bears–starring in agency BMB’s cheekily unconventional content play for…
Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day–the Patriots-Falcons NFL game…
Halloween advertising has been a treat this year, thanks to Fox Digital Studio and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute “Bite Size Horror” films that have been airing on Fox TV networks. The series has included four films– “Floor 9.5” for Skittles, “The Road” for M&Ms, “The Replacement”…
Sly James, the mayor of Kansas City, Mo., is courting Amazon’s much-coveted second headquarters in a highly tailored medium–the site’s own product reviews section, where he’s been leaving 5-star reviews for scores of items his office recently purchased. Inside those reviews, he’s snuck some talking points for Kansas City itself. “10/10 would recommend this horse…
In Hollywood, when something’s a hit, there’s usually a sequel. Cue LG, which has been following a similar script to showcase the cinematic video features of its new V30 smartphones. Fade in: A few weeks back, LG tapped Game of Thrones cinematographer David Franco to shoot a short movie using only the V30. The resulting…
LeBron James is ready to get back to work. Actually, he’s been ready since his Cleveland Cavaliers lost the NBA title to the Golden State Warriors in June. Tonight, he’s back on the court. To celebrate the four-time league MVP and three-time champion’s return, Nike Basketball unleashed a 60-second spot from Portland, Ore., creative shop…
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films–which have been running in their entirety during commercial breaks….
A British fashion brand is meeting anti-foreign sentiment in that country with a campaign celebrating immigration and diversity. Jigsaw’s new subway ads feature models from a range of ethnic backgrounds wearing the designer’s 2017 fall/winter collection under a simple headline–a heart icon, and the word immigration. That is, an imperative: “Love immigration.” A longer, copy-only…
Mike Diva is going mainstream. The YouTube director, known in part for his insane fake Japanese commercials (including a famous Donald Trump ad spoof made during last year’s election), is getting some plum real ad gigs lately. He got lots of attention for his entertainingly dystopian robot spot for Halo Top ice cream. And now…
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