Alexa won’t be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its upcoming Prime Video series, Tom Clancy’s Jack Ryan. It will be the first Super Bowl spot for the streaming…
Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better…
French, Italians, Germans, Poles and other Europeans belt out Rick Astley’s 1988 hit “Together Forever” in a new ad from Ancestry.com, reminding the British that while Brexit may take them out of the European Union, it can’t remove Europe from their DNA. The minute-long spot, which doesn’t actually feature the Rickroller himself, touts Ancestry’s testing…
There’s just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The Lonely Island) to Netflix one-offs (Big Sexy Valentine’s Day Special). Next up: a goofy new ad for Amazon’s Audible, with Bolton starring in…
Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off–with help from Missy Elliott and Busta Rhymes–in a 60-second Super Bowl ad touting new flavors of Mountain Dew and Doritos. But the question remained: How? Now that the full 60-second spot from Goodby Silverstein & Partners has been revealed, we have…
It remains the most-watched Super Bowl ad of all time. And it’s known not just for its clever premise and fun execution–but it also changed the way Super Bowl ads roll out, having started the tradition of releasing them before the game to get the most visibility possible. Volkswagen’s “The Force,” created for the 2011…
Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year–it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game–Kind will give away $6 million worth of snack bars to fans across the country. In the one-minute, 40-second video below,…
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”–the idea that people’s best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard…
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to collect both user-level data–like site traffic, shopping cart abandonment and basic analytics–as well as customer-specific data, such as shopping…
One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….
Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated…
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take their challenge as 1940s European resistance fighters everywhere they go, beeping Morse code to each other in the office…
Here’s an inventive bit of out-of-home advertising from HBO–New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing deliveryman. Working with agency The Gathery, the pay-cable network put up installations for one day only (Friday, Jan. 19, the day of the new season’s…
Nobody really wants to be in an airport. But a clever tourism stunt around next weekend’s Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past vaguely off-putting chain restaurants and willfully bland decor, then stopping to see one of those old-school binocular stands–the coin-operated, rotating metal kind…
As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo. Jeriad Zoghby Illustration: Alex…
Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign. Harbour, who plays the beloved Sheriff Jim Hopper in the first two seasons of the hit Netflix show, is taking over as the spokesman for the P&G laundry brand….
Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots–one in the second quarter and one in the fourth–and they’ve got a very fit Chris Pratt in their corner. While the fourth-quarter Super Bowl ad from FCB Chicago will be revealed later this week, the beer brand recently released…
Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…
Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds. Todd Ahsmann, Goose Island’s…
If you were watching the Grammy Awards a few minutes ago, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand. The 60-second spot was entirely in French, and there were no subtitles. This made the plot very cryptic for non-French speakers. All we could…
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