Nobody knew who he was, and nobody asked. He blended into the crowd, bespectacled and wearing a sweater over his gingham-style button-down shirt. He wasn’t wearing his name tag, which perhaps let him saunter past the stands, past promise after promise about the future of technology. He moved slowly yet methodically from booth to booth…
There’s a reason why the rich and powerful throughout history have always had feline companions. And there’s an explanation for all the time people spend these days watching wacky cat videos online. It’s just not what you think. Humans may be obsessed with these adorable, camera-ready four-legged creatures, but there’s more to the symbiotic relationship…
YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second…
President Donald Trump’s 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump’s first address to a joint session of Congress last Feb. 28. Twitter said in a Twitter Government tweet that the three most-tweeted moments during Trump’s speech Tuesday night were: “We…
We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game. The spot, directed by Dave Laden and Bryan Buckley…
This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of directors at online hospitality marketplace Airbnb, and earlier this month, Facebook announced that he was joining the social giant’s board starting next…
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It’s unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game as a representative for the company…
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims’ cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand’s “The Future Is Yours” campaign (tagline: “Learn the stuff they don’t teach…
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last year’s Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his…
Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game….
Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers’ inspirational and affirmation-heavy song “Adventures in Success” in Squarespace’s 30-second Super Bowl spot. The ad kicks off a new campaign for Squarespace, “Make It Happen,” starring Reeves. Reeves is the co-founder of Arch Motorcycle, which used Squarespace for its website before Reeves was…
Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according to Avocados From Mexico. The brand explores the idea of a chip-less…
Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf. The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday’s Super Bowl LII, I sat down with Gerry to hear some of his war stories,…
It’s been an up-and-down ride for Twitter’s Moments feature since its introduction in October 2015, but the social network’s latest ad product offering appears to indicate that it believes Moments are on their way back up. Twitter introduced a new in-stream sponsorship option last week, Sponsored Moments, that lets advertisers sponsor Moments from select premium…
Super Bowl LII is almost upon us. Sports fans are one step closer to Philadelphia versus New England, with the former pegged as the underdog by most (except Amazon’s Alexa, who says she’s “flying with the Eagles”). Everyone else is gearing up for the only day of the year when they’re actually excited for commercial…
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights–a move it described in a statement as proof of its “commitment to create enterprise-wide, sustainable solutions” for clients. Giacosa–formerly the global head of media at consumer goods company Kimberly-Clark (e.g. the company behind Huggies)–will be responsible for…
If you’re a brand marketer putting your money on the line, you love to see big numbers–until someone asks if they’re a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they’ve come under increased scrutiny recently due to the marketing industry’s heightened concern about digital ad fraud….
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the “Clydesdale Cam,” a live feed of what the famous horses are up to, will be airing on Budweiser’s Facebook page. The spot will…
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast’s NBCUniversal, which will run during Super Bowl LII. “Vacation Quarterback” sees Manning coaching a family during their trip to Universal, coaxing them to get the…
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the entity, which bore the same name as the full-service creative shop it founded in 2006. Now, Carrot Creative–the digital agency Vice acquired in 2013–will be fully…
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