Finding the right influencer partner for your brand can be tricky. In recent memory there have been events ranging from the disaster that was the Fyre Festival to the downfall of Logan Paul, that have demonstrated to brands the potential pitfalls that can come from working with influencers. AI influencer technology company Influential and OMD…
Toyota’s Super Bowl appearance will be its biggest to date with three in-game ads created by the brand’s agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The third will roll out on Saturday, the day before Super Bowl LII. “This is an unprecedented opportunity for our team at…
You can’t take Tom Brady home and stick him inside a cage after he leads the New England Patriots to victory over the Philadelphia Eagles in Sunday’s Super Bowl. (Go Pats!) You can, however, adopt Cuddles, the quarterback in Annie’s Homegrown Bunny Bowl II, after today’s livestreamed action on Facebook, beginning at 1 p.m. ET….
T-Mobile is back in the Super Bowl with an ad involving Kerry Washington. Last year, T-Mobile had four spots–starring celebrities like Justin Bieber, Snoop Dogg and Martha Stewart–in the Big Game. It’s unclear how the brand will use Washington, what the spot will be about or when it will air, as a representative for the…
In a major leadership shakeup, Leo Burnett Worldwide global president and CEO Rich Stoddart left the agency this week. The network’s global chief creative officer, Mark Tutssel, has been moved into the executive chairman role while retaining his previous title. Late last year, Publicis eliminated all global CEO titles, meaning Tutssel will effectively replace Stoddart…
This may well be the best help-wanted ad we’ve read lately. While nowhere near “Best Job in the World” caliber, it clearly draws inspiration from that general direction … and sure beats the City of Los Angeles’ slyly horrific call for graphic designers. The gig is for a Professional Slacker. “The ideal applicant takes great…
Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win comes just in time for the Super Bowl LII, which Universo will air in Spanish on Sunday. “We’re thrilled to team up with these powerhouse Spanish-language…
As we inch ever closer to yet another Super Bowl Sunday, all eyes are on the Philadelphia Eagles, the New England Patriots and their standout players, not to mention the many brands that will serve as the game’s true stars. But the NFL’s own Big Game spot will focus instead on one of the teams…
The Interactive Advertising Bureau, operator of the Digital Content NewFronts, is changing things up this year. The 2018 version of the two-week advertising marketplace will take place on each coast. The first part will be the week of April 30 in New York City, and the second event will take place later this year on…
Gotta love a good euphemism. In college, I aspired to build an app called “CuddleSpots,” a crowdsourced collection of good spots for getting busy in. Conceptually, “Places of Intimacy” is way less twee. With help from Sid Lee Paris, Skyn’s stolen my youth-driven pipe dream and slid it into some grown-up lady lace. Never mind…
Every single moment of the day is an opportunity for a brand to become a part of your life. That’s why BuzzFeed’s Tasty is partnering with Glad to introduce a new feature in the app: shoppable Glad products tied to a video. The new offering will let users buy Glad Press’n Seal. The video, a…
Whit Hiler, creative director at Lexington, Ky., agency Cornett, has concocted all sorts of kooky concepts over the years, such as beardvertising, the (unsanctioned) “Kentucky kicks ass” tourism campaign, a marketing buzzword jar, commercials filmed by horses, and ads with glaring typos, to name a few. Now, he’s taken pages from his notebooks, in which…
Around the world, people are increasingly conscientious about the products they buy, the services they choose and the food they put on their tables. More and more purchases are increasingly motivated not just by price and product, but by the values and purpose of the company behind the brand. Lately, it seems purpose-driven advertising is…
Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners. The mythological Greek deity joins other unlikely–but ocean-savvy–endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film….
When Facebook CEO Mark Zuckerberg shared his personal challenge for 2018 in a January Facebook post, he addressed the topic of cryptocurrency. Zuckerberg wrote, “With the rise of a small number of big tech companies–and governments using technology to watch their citizens–many people now believe technology only centralizes power rather than decentralizes it. There are…
Are you ready for E*Trade’s Super Bowl spot? The brand released a short teaser today revealing a little hint of what viewers can expect on game day and it’s definitely a surprise. Earlier, the brand announced it would feature a squad of silver-haired cheerleaders in the spot, addressing the topic of the importance of saving…
Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean…
Super Bowl advertising is often about going big, and Bud Light does so literally with its latest “Dilly Dilly” spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday’s Super Bowl LII on NBC. The new spot picks up where the last one, “Ye Olde Pep Talk,” left…
Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic “Hilltop” ad, or the brand’s 2014 “It’s Beautiful” Big Game spot, set to “America the Beautiful.” Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl…
Vehicle accessories brand WeatherTech’s fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities. As founder and CEO David MacNeil put it to Adweek on Wednesday: “Our spot this year doesn’t have dogs, no models, no stunts, no jokes; we don’t even have voiceover.” What the…
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