In the end, there wasn’t even really a campaign. A movie called God Particle has been on the backburner for a couple years now. Reports began circulating in mid-2016 that the movie was finished and was going to be the next installment in the Cloverfield franchise, which began in 2008 with that movie and continued…
It is very, very hard to be a greeting card company in the digital age, where we don’t even have time to open our e-cards. (They’re usually just full of inanely grinning dancing heads anyway, so…) But never mind that. So many of the most important things we have to say–take “I love you,” for…
Everyone’s favorite trivia game show, which you play on your smartphone, made a big splash on Super Bowl Sunday. The app HQ Trivia did not run an ad during the actual game, but aired a spot directly before and after it. A report from Bloomberg suggests the trivia show didn’t have to pay up for…
It might not come as a surprise that Keanu Reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in Lancaster, California. When Squarespace presented the idea (which…
Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams–and a Hail Mary at the end that could have sent it to OT. This was good news for advertisers, who could count on eyeballs throughout the game, and particularly for Tide, which aired four brilliant commercials across four quarters…
While the Philadelphia Eagles and New England Patriots battled on the Super Bowl on the field, plenty of brands, per usual, were playing it out online. According to a Saleforce analysis of social media activity, Avocados from Mexico, Pepsi and Doritos were the top three brands mentioned across both sponsored and organic content for the…
The Super Bowl is over but Amazon’s ads definitely aren’t. Amazon, which released its Super Bowl ad on Jan. 31, followed up after the game with another short clip featuring Leslie Jones and JB Smoove. In the spot produced by Lucky Generals and D1, Amazon’s own creative team, the same student who asked Cardi B…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the fourth quarter below. Tide Tide “It’s Yet Another Tide Ad Again”Agency: Saatchi & Saatchi New Yorko Can we just see Tide ads for the rest of the game?…
Kraft dropped its first Super Bowl commercial in the third quarter of tonight’s game. It featured real people’s family photos. The 30-second spot, put together in real time, depicted everything you would expect–cute kids, dorky dads, pets, etc. Kraft began collecting photo and video submissions via Twitter and Instagram at 6 a.m. EST this morning,…
It’s around 4:30 p.m. on a Wednesday in January, and David Harbour is sipping La Croix through a straw. He’s just finished playing a round of tennis with a few senior citizens at a country club on the outskirts of Los Angeles. Harbour, the 42-year-old actor best-known for playing Jim Hopper on Netflix’s Stranger Things,…
While rivals like T-Mobile and Sprint have been perennial Super Bowl players, Verizon has stayed away from the big game since 2011. But the carrier just made a grand return to advertising’s biggest stage–with a poignant 60-second spot from McCann New York that put the market leader’s familiar claim in a very different context. The…
Ram’s Super Bowl ad featuring a voice sample from Martin Luther King Jr. didn’t make everyone want to run out and buy a truck. Many people took to Twitter to express what they saw as a disrespectful use of the civil rights icon’s words and voice. Wait, why’d the MLK estate let Dodge use King’s…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the third quarter below. NFL NFL “Touchdown Celebrations to Come”Agency: Grey New Yorko Eli and OBJ made it to Super Bowl Sunday after all. Following the NFL Super Bowl…
For pop-culture enthusiasts, the Super Bowl halftime performance is one of the most highly anticipated events of the year. Lady Gaga lit up Houston’s NRG Stadium with her performance last year, where she was joined by 300 of Intel’s Shooting Star drones. Tonight’s Pepsi Super Bowl LII Halftime Show performance, delivered by 10-time Grammy Award-winning…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the second quarter and halftime below. Persil ProClean https://twitter.com/Adweek/status/960316504993619968 TurboTax TurboTax “The Thing Under the Bed”Agency: Wieden + Kennedy Portlando This TurboTax campaign has been running for a few…
Back in November in a place called Adels Grove, deep in a remote corner of the Australian state of Queensland, Chris Hemsworth and Danny McBride were shooting a scene with a water buffalo. The beast had blocked the road the pair was driving down in their Land Rover, and it was a problem. Leaving Hemsworth…
At first look, “The Wonder of Us,” Coca-Cola’s Super Bowl LII ad filled with frolicking friends from many nations, looks like a standard nod to diversity–the sort of inclusive message, some might argue, that’s sorely needed at a time when Americans are more divided politically than any time in a generation. An October 2017 study…
Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)? Hyundai Motor America chief marketing officer Dean Evans explained that…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the first quarter below. Heroes Arena HEROES ARENA trailero Ads for mobile games have a long and not-very-proud history on recent Super Bowls. There have been some good ones,…
What happens when you crack open a can of one of Diet Coke’s new millennial-friendly flavors, ranging from Zesty Blood Orange to Twisted Mango? Semi-awkward, spontaneous dancing can occur, according to the brand’s 30-second Super Bowl LII ad from Anomaly. Up-and-coming actress Hayley Magnus (of The Dressmaker and Mojave) stars in the spot, “Groove.” Magnus…
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