GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…
Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…
To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive. That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public…
Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16. The company said additional details will be revealed later. Last year,…
With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick–Katie Couric–to co-host the opening ceremony in the wake of Matt Lauer’s departure from the network. The network also announced that the Feb. 9 opening ceremony in Pyeongchang, South Korea will be livestreamed for the first time, ahead of its time-delayed linear…
What’s more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands–Doritos and Mountain Dew–will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (see below). Not only will there be two major brands…
After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves–hiring Jessica Monsey as managing director, promoting Justine Armour to executive creative director and moving its current managing director and partner, James Townsend, into a global role. Monsey is slated…
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner. This partnership follows the launch…
Global travel can be a complex undertaking for anyone, but it’s especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal protections. But in some nations, same-sex relationships are still frowned upon, or against the law, or in extreme cases, punishable by imprisonment or…
It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect. We’ve seen it with Google’s “G” logo, which isn’t a perfect circle. And now, Fast Company has posted an intriguing article this morning pointing out something most people have never noticed about Starbucks’ mermaid logo–that her face is asymmetrical….
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the…
Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector–and most of that reaction hasn’t been exactly positive. The social network announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook…
We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who work as creatives at The Oslo Company. Fed up with the subtle stereotypes constantly being imposed upon their…
For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one…
When Day One opened its doors in March 2014, its main mission was to “stop the world in its tracks with stories that connect,” according to agency CEO Josh Rosenberg. That’s happening more and more on mobile for a lot of brands, including some of Day One’s clients: American Express, Chipotle, Nike and Victoria’s Secret….
At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion…
IBM’s Watson Advertising, formerly The Weather Company, is partnering with personalized data marketer Jivox to create and deliver contextual ads in real-time. Ads can be tailored based on dynamic local weather information-meaning, not only might customers in a cold snap get more ads for hot coffee, but if it’s snowing outside, the coffee ad itself…
Skittles is creating a 60-second spot for the Super Bowl but the ad won’t air during the Big Game on Feb. 4. Instead, one teenage fan of the brand–Marcos Menendez from Canoga Park, Calif.–will see the ad and we’ll be able to see his reaction to the ad via a livestream on Skittles’ Facebook page….
If Facebook’s announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn’t have. A source at the social network even said, “We’ve been openly discussing the decline in organic reach for a…
AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called “Taps,” which stars Matt Damon. Created by the agency Mother, “Taps” and the “Make Your Super Bowl Matter” campaign are the latest in the brand’s broader “Buy…
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