Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. “In marketing, we are creating more of…
Google–which has notoriously struggled with its own sexual harassment issues–is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a slew of Google Trends data showing the uptick in searches specific to gender equality. Google’s data is indexed to 100, which represents the maximum number…
Today is International Women’s Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past year. Below, see some of the branded efforts today. We’ll be updating this story throughout the day. Barbie The Mattel brand unveiled dolls…
McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. “In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s…
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro…
The first Esports Activate showcase featured some of America’s leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York. There were also a number of panels featuring high-level media executives who spoke about their work with esports and why they feel it’s so important…
TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck. The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck…
On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. (Say that five times fast.) “We wanted to cheer on the movie…
Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought to the United States as the children to remain in the country. The American Civil Liberties Union had a message for Trump–you created this problem,…
Last year, Pizza Hut and agency Droga5 came up with the idea of Pie Tops, limited-edition high tops that utilize geolocation to allow you to order a pizza at the press of a button, and “Shoe Surgeon” Dominic Chambrone helped bring the concept to life. This year, in celebration of its second year as the…
Sonic has a new comedic team pitching its products. Unbreakable Kimmy Schmidt stars Ellie Kemper and Jane Krakowski are now pitching sliders and shakes for the drive-in chain. In a bid to evolve its improv-heavy campaign from Goodby Silverstein & Partners, Sonic tapped Kemper and Krakowski to star in six spots, which will air over…
Artificial intelligence-fueled platform Quantcast announced today that it has hired Meredith Long as the company’s new chief revenue officer. Long will lead Quantcast’s North American sales team and report to COO Rob Horler. She was most recently svp and general manager of news, luxury and style at Time Inc., where she led brands like InStyle,…
Walmart asked directors Dee Rees, Nancy Meyers and Melissa McCarthy to each make 60-second short films inspired by one of the big-box retailer’s delivery boxes. The three ads aired tonight during the 90th Academy Awards ceremony on ABC. This is the second year Walmart has worked with directors to create short films to air during…
Nike is using tonight’s 90th Academy Awards ceremony to celebrate Serena Williams. A 30-second spot featuring footage of Williams on the tennis court over the years aired during the Oscars telecast on ABC. The ad, from Wieden + Kennedy in Portland, includes a voiceover by the tennis star, who makes a powerful statement about womanhood,…
If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product–a chocolate treat that also has a toy inside–as a hero, of sorts, giving parents something different and fun…
Rachel Morrison, the cinematographer behind Dee Rees’ movie Mudbound, is up for Best Cinematography at this Sunday’s 90th Academy Awards–the first woman ever nominated in that category. Samsung’s lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by…
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture…
McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads–with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to…
Carl’s Jr. is celebrating this weekend’s major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain’s Thickburgers, will honor the brand’s Twitter followers in a number of categories, from Best Reply and Best DM to Best Food Selfie and even Best Hater….
Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance–coming as it does in the wake of #MeToo–is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will…
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