Mar 12

5 Years After Publicis Merger, DigitasLBi Rebrands as Digitas and Adopts a New Mission Statement

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Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas. “In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas…

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