For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative agency 72andSunny Amsterdam released a 15-second spot promoting the brand’s Gold Body Spray line. Beyond the merits of the work itself, backing…
This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time’s Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook livestream, leaders of the group described it as “a call to action” and said individual agencies would be left to develop their own specific solutions….
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising campaign featuring Oscar-winning composer Hans Zimmer and his collaborator, Emmy- and BAFTA-nominated Lorne Balfe, as well as Oscar-nominated cinematographer Rachel Morrison. The spot also…
With Congress’ net neutrality vote looming, a last-ditch ad campaign is using location data to guess the savviest constituents of the handful of Senators considered most likely to flip on the issue. Spearheaded by tech companies Foursquare, Shutterstock, Tinder, Vimeo and Warby Parker, the mobile ads target five states–Colorado, Nevada, Louisiana, Alaska and Florida. The…
Design Army’s just given the Hong Kong Ballet, Asia’s premier ballet company, a visual refresh. Led by Septime Webre, formerly of the Washington Ballet, the “Never Stand Still” redesign stars dancers from the company’s 2018/2019 season, shot throughout the city of Hong Kong. But you’ve never seen Hong Kong like this–its temples and well-known eateries…
Mekanism’s latest “It’s On Us” PSA acknowledges that it can be difficult to call out sexual assault–but it’s also crucially important. “Three Dots” focuses on a group text among friends after a drunken party. “Everyone still with us?” one of the friends asks, to which another replies, “Not sure Mike’s girl is.” It soon becomes…
David’s Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and in-house consulting firm, will handle paid search, product listing ads, display media, programmatic media buying and paid social media in the U.S. The appointment comes…
Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all dreamt up by the in-house creative team at Spotify. Adweek caught up with Spotify global…
PSAs aimed at kids usually advise them to “just say no,” but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should “say yes” instead. The “No Regrets” campaign from 5 Gum and agency Energy BBDO asks senior citizens about times they didn’t take a leap they…
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car’s self-driving feature. The woman, who sustained only minor injuries in the crash, said she had activated the car’s autopilot mode, but confessed she was looking at her…
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit. “In Q1 FY2018, Dentsu Group continued on its return to growth, as seen over the past three quarters,” Dentsu Inc. president and CEO Toshihiro…
We’re a far cry from weird sexual innuendos now, Schweppes! The brand tapped Ogilvy Brazil to create something it calls the “Dress for Respect.” More than just an awkward pun, the dress is outfitted with sensors that gauge how often in an evening a woman gets inappropriately touched. Three women–Luisa, Tatiana and Juliana–were invited to…
In its quest to further decrease the abusive content that litters the site, Twitter said it has begun using “behavioral signals” like tweets from unconfirmed emails and people signing up for multiple accounts at once. Today, the San Francisco-based company announced updates to its algorithm that will “improve the health of the public conversation” on…
Imagine this scene: you’re on your way to work, bleary-eyed, and you approach a bike-sharing station. But, in lieu of bikes, you’re confronted with a row of 10 replica AR-15 rifles. It’s a jarring sight and that’s exactly the point of this collaborative art installation in Chicago’s Daley Plaza from The Escape Pod agency and…
After a rough 2017 and a series of brand missteps–including an investigation into workplace harassment–Uber is finding new ways to improve its brand. One way is through letting riders rate their drivers and share feedback during the ride, not just at the end of the trip. Another is through a new marketing campaign highlighting how…
Fantasy sports brands are about to cash in big on the Supreme Court’s landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against the 1992 Professional and Amateur Sports Protection Act (PAPSA) which previously restricted sports wagering outside Nevada and three other states. PAPSA prevented the…
Today, Kansas City’s Barkley announced the hiring of IPG veteran Jim Elms, who will hold two roles as both chief engagement officer of the indie agency and CEO of its consulting arm, FutureCast. Elms’ appointment is effective immediately–and first on his client list is none other than his former employer. The incoming executive spent nine…
CBS is going hostile against parent company National Amusements by suing the company and its owners, Sumner Redstone and his daughter Shari Redstone. The network claims they breached their fiduciary duty to all shareholders. The suit was filed by CBS and the Special Committee of its Board of Directors (led by chairman Leslie Moonves), which…
It’s not unusual for agencies to spend time working on passion projects for causes outside of typical client work. An agency completely shutting down billings and devoting all of its employees to working towards such a project, however, is unique. CultHealth, a healthcare-focused subsidiary of Cult360, did just that this week. Beginning on Wednesday, the…
The Google Assistant might finally jump ahead of Amazon’s Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google’s new AI assistant sounds exactly like human https://t.co/VPhJAreDaE pic.twitter.com/C7YrJfFIiw — Vala Afshar (@ValaAfshar) May 11, 2018 At its annual developer conference this week in California, Google announced the latest update to Assistant, including…
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