Hasta La Creative!

The Google Assistant might finally jump ahead of Amazon’s Alexa in the race for user-friendly (if not potentially creepy) artificial intelligence. .@Google’s new AI assistant sounds exactly like human https://t.co/VPhJAreDaE pic.twitter.com/C7YrJfFIiw — Vala Afshar (@ValaAfshar) May 11, 2018 At its annual developer conference this week in California, Google announced the latest update to Assistant, including…

With this weekend’s Royal Wedding quickly approaching, we met a royal family of corgis to promote Lifetime’s Harry & Meghan: A Royal Romance. Adweek spoke with Tracy Lenhart from Lifetime about the film and how the activation turned out. (It was hard to focus when surrounded by corgis in royal garb, but we did our…

Skechers has filed a lawsuit against Adidas, claiming the brand used a “deliberate, deceptive and illegal campaign” to elevate the Adidas image, which in turn has hurt the Skechers brand, according to the document. The lawsuit–filed Wednesday in the United States District Court, Central District of California, Western Division by law firm O’Melveny & Myers–comes…

Thee years ago, Corey Lieblein made the smartest business deal of his life. Unfortunately, the dog didn’t come with it. “I wish I owned the dog,” he says, the disappointment still palpable. Corey Lieblein But set the dog aside for now. Lieblein was enjoying considerable success in an unlikely niche. His company, Innovative Technology, was…

Some people are lucky enough to attend the World Cup in person, but for many, watching it on TV is the next best alternative. Visa’s latest global marketing campaign is aimed at making all sports fans feel included in the tournament, even if they aren’t able to get to Russia to watch the madness unfold….

Lyft has a new look. The company created a signature font, icons and expanded its color palette–adding “a dynamic secondary palette,” according to Lyft creative director Jesse McMillin–as a way to energize and elevate the growing ride-sharing company. Created by the company’s in-house creative team, the new look is part of a broader strategy to…

MDC Partners experiential agency TEAM has bolstered its multicultural offerings with the acquisition of Houston-based full-service multicultural experiential agency 20.10, which will now operate as a division of TEAM. TEAM currently has a client roster that includes MillerCoors, Bacardi, Spotify, Facebook, Mini and Lavazza. The acquisition of 20.10 is designed to help both agencies keep…

Havas Group today announced it is expanding its chief strategy officer of North America’s role. Greg James will take on the newly created position of global CSO, effective immediately. “The U.S. [represents] about a third of our global business, and I’m already hands on with certain clients like Philips that have [operations] all around the…

Advertising is an inherently creative industry, and we’ve all seen some unusual applications from students, recent graduates and juniors looking to get their foot in the door by demonstrating their chops outside the usual resume and portfolio link approach. These efforts range from one duo’s obsessive attempts to get the attention of a Droga5 executive…

Tony the Tiger, the Pilsbury Doughboy and Mr. Clean all have something in common: they’re all men. A recent study, the first of its kind, delved into gender and race representation in U.S. brand mascots, finding that for every two male mascots, there’s only one female mascot. Additionally, while people of color make up 38…