Pitch CEO Rachel Spiegelman will be leaving her position to pick up the role of head of brand studio at Reese Witherspoon’s Hello Sunshine, according to an announcement from the media company. Reporting to Hello Sunshine CEO Sarah Harden, Spiegelman will lead efforts to partner with “mission-aligned brands who respect the power of the female…
The Metropolitan Museum of Art’s latest costume exhibition, “Heavenly Bodies,” explores Christianity’s influence on fashion–and Saks Fifth Avenue is celebrating the installation. In collaboration with Vogue, the department store is echoing its longtime neighbor, Patrick’s Cathedral, by decking out six of its store windows with glimmering, haunting ecclesiastical scenes. According to Vogue international editor at…
Diageo, the world’s largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed Pilkington, currently CMO of Diageo Europe, who will assume the title of Chief Marketing and Innovation Officer for Diageo North America; and Claudia…
Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera. Harmon Brothers creative director Daniel Harmon said the idea grew out of writing sessions where “the idea of a soap opera felt the most…
Delivery company DoorDash found a way to make a lazy delivery order a charitable act. Through Project Dash, consumers can help end hunger and cut back on food waste with the click of a button. The initiative launched at the start of the year, in partnership with Feeding America. “DoorDash had been running a pilot…
PETA wants President Donald Trump to stop grabbing women by the “wherever” and pick up an adorable puppy instead. “Grab a Puppy Before It’s Too Late,” the animal welfare group’s latest campaign created by cross-cultural agency The Community, looks to entice the president into adopting a dog by playing on what may be his most…
For people who shave, the process can be boring, annoying and tiresome–not to mention expensive. That’s something the female-focused shave brand Billie, which launched last November with anti-pink tax messaging, would like to change. In a new brand campaign, created in-house, the company showcases women using its products in a hazy, dreamy setting that’s meant…
Despite the progress our culture may have made on addressing matters of sexual harassment, assault and rape, the vast majority of such attacks continue to go unreported. A new pro-bono campaign created by advocacy group PAVE (Promoting Awareness, Victim Empowerment), actor and spoken word artist Steve Connell and ad agency Energy BBDO explores one reason…
Dos Equis has consistently released advertising around the Cinco de Mayo holiday, and this year they’re extending the practice to its packaging, with a limited-edition Cinco Equis can available in select stores in New York and Texas. The brand and its agency of record, Droga5, partnered with Funny or Die and comedian/actor Blake Anderson (known…
For the launch of its new European brand platform, “What Matters Is Inside,” luggage company Delsey Paris tapped agency Buzzman to conceive a short film of the same name. Its job? To wring some semblance of magic out of the brand’s connected suitcase. Connected suitcases are a hard sell. They dominate Kickstarter, polluting our social…
Today The One Club for Creativity, the top nonprofit organization celebrating creative excellence in the advertising and design industries, announced that its board of directors has voted to name FCB global chief creative officer Susan Credle as its first chairwoman. She replaces The Community co-founder and chief creative officer Jos? Moll?, who was chairman for…
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle–and they want you to pay for it. Beautiful is, of course, a matter of opinion when describing a dense, yellow-orange, miniature sculpture of President Donald Trump’s head and neck, but this candle is undeniably handcrafted. And for a limited…
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. “For years, I carried a notebook where I would write down everything that I would do differently in advertising and at the agency level,” Platt said in a statement. “Those ideas…
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757–this time it’s one from George Washington–to create the Budweiser Freedom Reserve Red Lager. The new lager features molasses in the recipe, a nod to Washington’s mixture, as well as…
Love it or hate it, Quentin Tarantino’s Pulp Fiction is now part of the contemporary film cannon–and few scenes inspire more fear and loathing than “bring out the Gimp.” Two Australian agency executives are promoting their country’s edition of the One Club Portfolio Night in Perth on May 23 in a slightly disturbing way–by recreating…
From Roseanne to Will & Grace to Full House, it seems like every show is getting a reboot these days. People seem to be craving the familiar and networks are more than happy to oblige. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by senior TV editor Jason Lynch…
Small business insurer The Hartford Financial Services Group has named New York-based independent shop Terri & Sandy its new creative agency of record. The Hartford previously employed Rodgers Townsend as its lead creative agency but recently (it’s not exactly clear when) the company said it began approaching a select group of small shops to pitch…
British Parliament is threatening to force Facebook CEO Mark Zuckerberg to appear for questioning about the company’s data practices. The Digital, Culture, Media and Support Committee issued a letter today to Facebook U.K.’s head of public policy, explaining that unless Zuckerberg agrees to meet with British lawmakers voluntarily, they could issue a formal summons the…
Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that drives purchase decisions. Among several focus points, Doner said the agency aims to help clients “get a deeper, more scientific understanding of consumers” through the group by…
Chances are, you’ve already felt guilty about the amount of food you throw out–so here’s some data that’ll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of all the food we buy, over 40 percent of it winds up in the trash, about 150,000 tons a day….
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