Fearless Girl is here to stay. Nearly a year after she first appeared in downtown Manhattan, right before International Women’s Day 2017, negotiations are under way between the Mayor’s Office and State Street Global Advisors, the financial firm behind the now-iconic statue, regarding the long-term future of both Fearless Girl and her nemesis statue, Charging…
NBC executives will be likely be content with ratings for the first weekend of its 2018 Pyeongchang Olympics coverage, particularly its Total Audience Delivery, or TAD, on Sunday. NBC Olympics posted a TAD of 26 million viewers Sunday in prime time (7 p.m. to 11 p.m.). That was down 1 percent from the first Sunday…
Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role in the office. (The agency eliminated its chief technology officer position last year.) Oakley officially joined Deutsch’s New York office on Feb. 1, but the…
Dentsu Aegis Network has acquired San Francisco-based branding and design agency Character. Financial terms of the deal were not disclosed. Founded in 1999 by partner, director of strategy Ben Pham, partner, creative director Rishi Shourie and partner, creative director Tish Evangelista, Character has worked with clients including Amazon, Google, Facebook, Fitbit and Essential. In 2011,…
Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification–that it will be making updates to the “ranking so that people have more opportunities to interact…
From shattered mirrors and cryptic notes to religious texts and ominous stains, the scene in this Paris apartment contained plenty of clues for amateur detectives to piece together. And yet 7,000 of them tried, without one uncovering the real story. Aspiring sleuths–who assumed they were taking part in an escape-room-style mystery game–guessed that “Laurence,” the…
Fans of Old Spice’s irresistibly weird “Red Sweater” spot, which aired completely in French during the Grammys last month (and is available to view, with subtitles, online), will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine’s Day. The first, “Marco Love-O,” advertising the brand’s Ambassador body wash…
Hosted by NBC Sports’s Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports’ Asia analyst Joshua Cooper Ramo, NBC’s edited, prime-time presentation of the 2018 Pyeyongchang Olympics Opening Ceremony saw a drop in viewership compared to the 2014 Sochi Olympics opener. NBC’s 2018 opening ceremony broadcast posted a Total Audience Delivery of…
Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”–two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989. As Lufthansa explained in a corporate statement,…
NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico. But the company’s extensive coverage…
In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those…
Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…
Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.” In an email, a rep said that…
If aliens wanted to understand us, YouTube Head of Culture & Trends Kevin Allocca would give them YouTube, he writes in his new book, Videocracy. YouTube shapes our culture. We use the platform to express ourselves, to be entertained and oftentimes to learn. Like any social media platform, while YouTube is often a force for…
Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it will “commit tens of millions of dollars” to the initiative, aimed at investing in “people building communities.” Head of groups and community Jennifer Dulski and…
If you’ve got a pair of worn down L.L.Bean boots that you’ve had for 30 years you can no longer bring them to L.L.Bean to get them resoled. At least, that’s one interpretation of a change the company is making to its longstanding lifetime guarantee policy due to “a small, but growing number of customers…
Many people battling amyotrophic laterals sclerosis–ALS, or Lou Gehrig’s disease, a degenerative neuromuscular disease–lose their ability to speak. Steve Gleason, diagnosed with ALS in 2011, shortly after he retired from an eight-year career with the NFL’s New Orleans Saints, made sure their voices are heard, particularly in Congress, thanks in part to an innovative campaign…
Toyota is having a major start to the year when it comes to marketing. The brand announced earlier this week that it would have seven new ads running throughout the Olympic and Paralympic games (immediately follow three new ads that ran during the Super Bowl). This particular push is also significant in that it is…
For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the…
eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means–accounting for 83.6 percent of U.S. digital display ad dollars. Despite those numbers, programmatic advertising has been under attack for…
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