SYFY is bringing fans of George R.R. Martin’s psychological thriller “Nightflyers” inside a TV version of the novella using virtual reality. Ahead of the season premiere on Dec. 2, the network created a three-part VR series that brings viewers aboard the show’s spaceship, allowing them to view scenes from the set like they’re in the…
In 1998, when NationsBank forked over $62 billion of its stock to acquire BankAmerica, the resulting Bank of America became the biggest bank in the country, with nearly $525 billion in assets. A few of those dollars went to creating a logo for the new financial institution: a stylized American flag made up of six…
During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. “That was something that seemed even more important to them than the book itself,” recalled Amoruso of watching these…
What’s wrong with this picture: The influencer your brand is working with has shown some dramatic spikes in growth recently and–though she lives in Kansas–has pods of followers in Russia, the Middle East and China. “That’s cause for concern,” Alexandra Kirsch, manager of social media for Henkel, said during Adweek’s Elevate: Influencers conference Thursday in…
Next week, millions of people will travel far and wide to gather with friends and family. At my house, we’ll stuff our faces with turkey and stuffing and mashed potatoes, followed by loosening our belts a bit as we settle in to watch some football. We’ll also dance around political issues and societal problems and…
Omelet, the quirky Los Angeles indie agency that can bring an audience to tears with an ad for a 158-year-old insurance company, has introduced a bolder, more playful brand identity that better defines the shop and its work. The redesign–which consists of a warmer color palette of red, bright yellow, aqua blue, teal green and…
Tony Hawk is the latest celebrity to enter the advertising world, with the launch of hybrid brand consultancy and creative agency D/CAL. Other founding partners include mcgarrybowen and Carhartt vet Adam Wilson, Leo Burnett, Arc and Trisect vet Ryan Maconochie and Jared Prindle, formerly of Tony Hawk, Inc. and 900 Films. The agency launches with…
Zach King is past the days of shooting confetti out of his bum for the sake of digital stardom. Or is he? The viral video maven, speaking at Adweek’s Elevate: Influencers conference Thursday in downtown Los Angeles, said it’s important not to go for the low-hanging fruit, like a quick stunt, if you hope to…
Facebook CEO Mark Zuckerberg today announced the company is taking steps to improve the health of the social media platform, including establishing an independent body to review the removal of content from the site and updating the platform’s algorithm to discourage highly polarizing content. In a lengthy call with reporters, Zuckerberg aggressively pushed back on…
Cannabidiol–more popularly known as CBD–is becoming even more mainstream. Consumers are turning to CBD to cope with anxiety and other medical issues, with Statista estimating that 2020 sales will reach $1.15 billion. But with any burgeoning industry, there are snake oil salesmen; figuring out who they are can be tough. The popularity of CBD–and the…
In the wake of a New York Times report detailing Facebook’s public and private actions in the face of crises related to Russian disinformation, Cambridge Analytica and government scrutiny, some lawmakers are again indicating they plan to take action against the social media giant and its tactics. The damning report, which detailed the ways in…
At first glance, Tovala’s Chicago headquarters looks like an ordinary apartment. But upon opening the front door to the office space, located in the city’s River West neighborhood, visitors are greeted with an open space filled with boxes, home goods and employees buzzing like worker bees. Some cooked in the test kitchen. Others sat at…
January marks the one-year anniversary of an email chain that included 14 prominent female ad industry leaders who came together because they were–and still are–fed up with sexual harassment in the workplace. Those emails quickly turned into phone calls, which became meetings and led to a movement now known as Time’s Up Advertising. Today, nearly…
What would you guess is the world’s biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11, otherwise known as Singles Day. On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, ecommerce…
Jan Singer, the CEO of Victoria’s Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria’s Secret for a little over two years, joining the company in September 2016. As CEO, she oversaw not only lingerie–a $4 billion business, according to the company–but also the brand’s activewear line, Victoria Sport. Singer was…
Globally, tea consumption is on a steady rise, and one of the main drivers of its growth lies in millennial and Gen Z consumers. According to Howard Telford, head of soft drinks research at Euromonitor “Younger U.S. consumers tend to prioritize all-natural and plant-based ingredients.” 2016 data showed that approximately four out of five Americans…
During a trip to the NHL All-Star game in 2017, the son of Flyers chief operating officer Shawn Tilger intently watched the antics of the mascot hockey game and afterward asked his father why the team didn’t have a mascot (the Flyers were one of three teams not represented). When the Eagles won the Super…
Toyota is replacing the Toyota Tundra truck of a nurse who destroyed his own trying to get his colleagues and patients to safety in the midst of the California wildfires. Last week, Allyn Pierce–a nurse who manages the intensive care unit at Adventist Health Feather River Hospital in Paradise, Calif., a town destroyed by the…
A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced “systematic discrimination” against women “based on pregnancy, maternity and the rights of nursing mothers to pump breast milk at work.” The suit, which was filed today in the United States District Court for…
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