On Sunday night, CBS will air Victoria’s Secret’s annual fashion show. The event, which was taped in November in New York, is the lingerie brand’s yearly pinnacle. Since its first iteration in 1995, then a relatively small untelevised affair at the Plaza Hotel, the show has grown astronomically. With bedazzled bras, massive angel wings and…
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the New York Road Runners for the…
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was…
It’s only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it’s easy to forget that history has a way of not only repeating itself, but also providing blueprints on where to go. Time, as a wise man once said, is…
Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account services, according to Teresa Herd, vice president and global creative director at Intel. Herd added that the company is reorganizing…
It’s been five years since the icons for Microsoft Office were last updated, and the Microsoft of then and the Microsoft of now are two very different companies. Since CEO Satya Nadella took over in February 2014, the company has evolved from a sleepy giant in Seattle to, this week, surpassing rival Apple as the…
Even though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven’t benefitted from this culinary boom. Near universal declines have occurred across the category, and several restaurants have shuttered locations over the past year. But in 2018, Applebee’s has started to see a shift. The chain’s CMO, Joel…
A new joint is coming to Los Angeles in 2019. Envisioned and created by Weedmaps–a cannabis directory platform notably known for gaining viral fame for its “Weed Facts” campaign on billboards across five states–and creative agency Virtue, The Museum of Weed will educate visitors about cannabis history through art exhibits, historical footage and artifacts. Seven…
Fearless Girl has created quite the stir on Wall Street since it leased out space in New York’s Bowling Green Park last March. From being a symbol of female empowerment to more recently taking a stance on gun control, it’s been at the forefront of some contentious talking points. Now the lease is up, and…
For a parent, the diagnosis of a seriously sick child is not only a scary moment; it’s also a starting point on a tremendously difficult path. You’re only allowed a brief minute of shock before being pulled into a maelstrom of information, next steps and seemingly never-ending questions–and that’s before even exiting the doctor’s office….
A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to staff that Facebook was “failing” its black…
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented by MiQ, at its Steelhead studio. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want…
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed more Black Friday orders on their phones than desktops for the first time. This Friday was the first day ever to net more…
The short documentary opens with the heartbreaking viral video, filmed by the International Animal Rescue, of an orangutan desperately, and unsuccessfully, trying to fight off an excavator for the palm oil industry as it tears down his home. The film is only part of a recent campaign from FCB&FiRe, the FCB network’s Latin alliance in…
For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn’t come from the minds of the world’s top agencies, or even its own in-house team. Instead, it comes from a small army of college students that serve as the brand’s ambassadors during their university years–and sometimes, beyond. Southern Tide first…
Changes are coming at Victoria’s Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed to this year’s Victoria’s Secret fashion show, made two major announcements this week. The first is the appointment of a new CEO,…
Nashville, Tenn., agency Made In Network, a self-described video-first media agency that primarily creates original YouTube content for brands, recently enlisted the Ad Council to bring together a group of artists from outside the advertising world for a weekend to create PSAs. MIN: Collaboratory, as the event was called, took place over a three-day period…
Victoria’s Secret’s longtime CMO, Ed Razek–known to many as the man at the helm of the brand’s annual fashion show–remains in hot water since earlier this month, following comments he made about transgender and plus-size models in a Vogue interview. Razek also appeared to made a not-so-subtle knock at ThirdLove, one of Victoria’s Secret’s buzziest…
SYFY is bringing fans of George R.R. Martin’s psychological thriller “Nightflyers” inside a TV version of the novella using virtual reality. Ahead of the season premiere on Dec. 2, the network created a three-part VR series that brings viewers aboard the show’s spaceship, allowing them to view scenes from the set like they’re in the…
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