How Dollar Drinks Are Helping Applebee’s Buck the Decline in Casual Dining

Even though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven’t benefitted from this culinary boom. Near universal declines have occurred across the category, and several restaurants have shuttered locations over the past year. But in 2018, Applebee’s has started to see a shift. The chain’s CMO, Joel…

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