This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing efforts, while others, like Amazon Prime Video, HBO and Michelob Ultra, are revealing their experiential marketing plans for SXSW. Here are…
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be…
As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there’s a popular refrain: “These robots won’t take jobs away from people but will rather free up our human employees to focus on enhancing the customer experience.” Case in point: In an…
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO’s Game of Thrones. While the brand’s surprising partnership won the night, Bud Light says its trolling strategy with “Special Delivery,” a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one…
Less than three years after shuttering its swimsuit business, Victoria’s Secret is bringing the category back to its stores. Today, Victoria’s Secret announced the return of its its swimwear line, a longtime favorite for the brand before it discontinued the category along with its catalog to focus on its Victoria’s Secret and PINK labels in…
Facebook is allowing advertisers to target users based on their perceived interest in neo-Nazi terminology, musicians and Holocaust perpetrators, the Los Angeles Times reported today. According to the Times, which conducted an investigation into the company’s targeting advertising keywords, the social media giant has allowed advertisers to target Facebook users based on the belief that…
One factor Levi’s has over all other jeans brands is heritage. Buy a pair of 501s, and you’re essentially getting the rugged style first made for California gold-rush prospectors in 1873 and faithfully worn by icons from Marlon Brando to Kurt Cobain in the generations since. But heritage alone isn’t enough to sustain a brand…
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant propellant of this trend is the ongoing push towards data privacy from both politicians and public interest groups alike. This…
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air…
Burberry is the latest fashion house under fire for a controversial design the brand sent down the runway: a hoodie with what looked identical to a noose hanging around the neck in place of strings. The brand stated the rope was meant to channel a marine theme used throughout the show, but people voiced objections…
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it’s his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a steadfast voice on issues related to diversity, inclusion and race in advertising. During Black History Month this year, Walker decided…
It’s probably no surprise that Americans generally don’t like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the washing machine every week. A single load of laundry sucks just under 90 minutes from your day, according to home site The Spruce. And…
On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we discuss the legacy of creative icon Lee Clow. Special guest Nancy Reyes, president, TBWAChiatDay New York, joins editor at large Patrick Coffee and creative and innovation editor David Griner on the show to discuss Clow’s impact on the world of advertising….
Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a…
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about…
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW’s title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated…
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers…
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow…
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating. Newsom, who was sworn in as governor in January, made the announcement during his State of the State address on Tuesday. “California’s consumers should…
Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a surge of similar moves in Silicon Valley should be tempered by this fact: Last January, Facebook appointed its first-ever African-American board member, former American Express chairman and CEO Kenneth…
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