Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys–Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from Amazon, which, as you might expect, lists a staggering 70,000 items under tools and home improvement alone. In…
Starbucks, Uber and Papa John’s are just a few big brands who’ve had to navigate a recent brand crisis. Bozoma Saint John–former chief brand officer for Uber, and, since June, CMO of Endeavor–said company culture is key to maneuvering through crisis. “Our culture has changed, the way that we talk to our audiences and how…
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and brand reformation of every tier of the media industry. Research firm eMarketer asserts that $46 billion in ad dollars will be spent using such technologies in 2018 and that more than 82 percent of U.S. display ad spend…
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of Publicis as its global media agency of record, according to sources with direct knowledge of the matter. “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business,”…
Virtual influencers are apparently finding more talents than just attracting Instagram likes. Lil Miquela, a CGI persona purportedly created by an enigmatic startup called Brud, released a music video with Baauer this week for a song called “Hate Me,” in which she’s superimposed alongside the EDM artist in a dance studio. Miquela is the most…
It’s rare enough for an ad campaign to break into popular culture in any lasting way, but even among that elite roster, The California Raisins are in a class all their own. In the 1980s, the animated band of wrinkled and purple R&B singers were absolutely everywhere, starting in TV ads and soon branching out…
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the rise of the Islamic State, elevate white nationalist movements and serve as a tool for…
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and conspiracies more than a million times every day, according to a report released Thursday by the Knight Foundation. The results of the study,…
It’s often said that the scariest three words someone can hear are “you have cancer.” It becomes ever more intimidating in the following days and months when people have to prepare for what’s next. But what is next? Many take to the internet to answer that question but end up signing off even more distressed….
It’s often said that the scariest three words someone can hear are “you have cancer.” It becomes ever more intimidating in the following days and months when people have to prepare for what’s next. But what is next? Many take to the internet to answer that question but end up signing off even more distressed….
Here’s a sliver of good news for Facebook: Advertisers and marketers are largely unconcerned with the social media giant’s latest security breach, which compromised more than 50 million accounts’ private information. Facebook has provided few updates so far on the extent of the attack, but said in a blog post Tuesday that third-party apps that…
Remember the ’90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes? Nike and Foot Locker looked to tap into that nostalgia in their most recent campaign, which launched late last month to promote the new Nike Air Origins and Nike Air Frequency packs….
When Toys R Us declared bankruptcy and ultimately shuttered this past summer, it was a familiar tale–yet another retail giant deeply in debt with too many locations, unable to compete with the rapid market changes over the last decade. Now, the lenders behind the liquidation are looking to revive the business–keeping the intellectual property including…
When Hxouse (pronounced House), the mentoring and incubator program for Toronto’s emerging artists, entrepreneurs and other innovators formed by The Weeknd’s creative director La Mar Taylor, launches next month, it will do so with the support of Twitter Canada. After all, it was on Twitter where the idea for Hxouse spread its wings. “Since the…
Marijuana marketing has changed drastically over the past 10 years, going from a novelty to a booming business. With regulations around advertising cannabis products determined individually by states, brands have to be extra creative (and extra careful) with their marketing efforts. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we’re…
Grocery chain Kroger and pharmacy chain Walgreens are teaming up on a pilot in which shoppers near 13 Walgreen locations in Northern Kentucky will be able to pick up their online Kroger orders at Walgreens–and Walgreens will begin offering grocery items from Kroger’s Our Brands line. Kroger is touting the partnership as a “one-stop shopping…
For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked. The hacking occurred because of a flaw in Facebook’s “View As” feature, which allows you to see your profile as others do. Users can type in a person’s…
Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That’s thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the latest wave of brands shaking up the beauty world are bringing with them a new trend: personalization. Companies like Prose, Belle…
Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found that consumers’ purchases are becoming more and more “belief-driven,” particularly over the past year. According…
Benefit Cosmetics pulled off a hair-raising stunt that’s scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today. The new record is for the most people filling in their eyebrows simultaneously–295 people participated in the stunt on Sept. 28 in San Francisco. Maggie…
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