Microsoft is releasing a new set of artificial intelligence courses geared toward business leaders. The free instructional videos and case studies focus on the less technical aspects of the technology as it applies to top execs attempting to integrate AI, including strategy, company culture and ethical responsibilities, into their operations. They’re the latest in a…
New York Media is laying off 16 full-time staffers and an additional 16 part-time and freelance staffers in a “restructuring” that is intended to put it on firmer financial footing, the company said today. The cuts primarily affect New York’s audience development and circulation teams, its copy and fact-checking desks and its video and production…
Tinker Hatfield, the legendary designer known for Nike’s Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon. Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for…
Rothy’s, the San Francisco-based, direct-to-consumer shoe company, is coming to a TV screen near you. Fresh off a $35 million Series B round of funding from Goldman Sachs in December, Rothy’s is going national with two different TV spots. Rothy’s worked with Sandwich, a video agency, to put together the two ads. One centers around…
If you ask anyone in the ad business, creative block is a real phenomenon that can prevent breakthrough ideas. There are all kinds of techniques and tales of how that wall can be broken from long walks and drives to spins around the internet to find weird things that might jar something … anything loose…
Twitter has hired Doug Brodman as its new U.S. agency development director. He joins from Google, where he spent the past five years at the tech giant’s in-house agency as senior business lead of U.S. deals and partnerships. At Twitter, Brodman will create “business-building opportunities” that align with all the major agency holding companies. He…
Look out, Amazon, Facebook and Google–Democratic Sen. Elizabeth Warren is coming for you. The Massachusetts senator, who is running for president in what has already become a crowded and chaotic Democratic primary, said Friday that if she is elected president, she intends to break up the biggest technology companies “to restore the balance of power…
Citi, fresh off a self-published report on its own double-digit pay gap, wants to inject some female empowerment into the beleaguered music business. The financial services giant on Friday debuted #SeeHerHearHer as a way “to create a groundswell” of support for women in music, says Jennifer Breithaupt, global consumer CMO. The company, during an hour-long…
“I am grossly underpaid compared to my male counterparts, but there is no way I can prove it without losing my job,” said one female advertising executive. “I’ve been told by my department supervisor … that I am the best account executive in the department,” said another woman. “Yet, being the only female, I’m paid…
Facebook will try to curtail the amount of vaccination misinformation that spreads on its platform by no longer recommending groups and pages or accepting ads that post false information about vaccines, it announced Thursday. In a blog post, Facebook vp of global policy management Monika Bickert said that the company would also no longer allow…
Becoming a parent means making a hundred different child-rearing decisions long before the precious bundle even arrives. Breastfeeding or formula? Cloth or disposable diapers? Do we also tell the little tike about Baby Shark? Vaccinations, however, use to ring of inevitability, the one thing that would come about as naturally as feeding. Yes, if you…
With the rapid change in consumer behavior–from expecting buy-online-pickup-in-store (BOPIS) options to experimenting with voice–marketers are taking note and attempting to quickly adjust their teams. A new Salesforce report brings to light just how quickly and which technologies they’re using to meet new consumer expectations. The survey of 900 marketers in retail and consumer goods…
With 5G wireless service operating at peak speeds, you could theoretically download a full-length HD movie in the time it takes you to read this sentence. OK, it might take through this paragraph or the next one–many of the details and realities of how the next generation of cell service will actually perform aren’t known…
Mars Wrigley Confectionery brand Dove Chocolate is celebrating International Women’s Day by breaking ground on a new marketplace in West Africa to support cocoa farming communities in the Ivory Coast. Roughly 40 percent of cocoa beans are sourced from the Ivory Coast, and women contribute to more than half of the cocoa farming activities in…
After nearly three years in the making, Adwomen.com, the global search engine for finding women in the ad industry, officially launched on Thursday morning just one day before International Women’s Day. The network, founded by TBWA Stockholm copywriter Lina Franzon and Volt in Stockholm art director Johanna Johansson, has registered 300 women based around the…
MDC Partners creative agency 72andSunny went through a round of layoffs that affected 5 percent of its total U.S. staff today. A spokesperson confirmed the move. “Today we parted ways with 5 percent of our staff,” a statement read. “As our industry continues to evolve, we are reshaping 72andSunny to maximize the thing we believe…
Facebook CEO Mark Zuckerberg has outlined a vision for the future of Facebook centered around private, encrypted services like messaging and communication and not around the permanent open-sharing model that has defined the platform over the past decade. In a blog post on Wednesday, Zuckerberg, who has in the past year defended his company amid…
Havas Media has some bad news for brands: Its annual study revealed that people wouldn’t mind if 77 percent of the world’s brands ceased to exist. That’s up 3 precent from 2017. The global study, now in its tenth year, was a survey of over 350,000 people and more than 1,800 brands in 22 categories…
If you ever wanted to take a painting class from Rembrandt, it may now finally be possible. To celebrate the 350 anniversary of the Dutch master’s death, financial firm ING and JWT Amsterdam are bringing a small piece of him back to life with a series of video lessons, titled “The Rembrandt Tutorials,” taught in…
This is the time of year when Americans, caught in the winter doldrums, start to think about where they’ll go away this summer. (In case you missed it, Jan. 30 was National Plan for Vacation Day.) And while that’s good news for the companies in the U.S. travel and tourism industry–which generated $1.5 trillion in…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
