Three months into her new job as Salesforce’s chief marketing officer, and Stephanie Buscemi is ready to amp up the company’s brand awareness. Though that may be easier said than done. Adweek spoke with Buscemi at Dreamforce, Salesforce’s annual conference that brings more than 170,000 people to San Francisco to learn more about the company…
Adidas’ head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company’s alleged practice of making payments to high school basketball players and their families to encourage the players to attend schools where Adidas is…
Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content–and they tend to assume that ad placements alongside such video content are intentional, according to a new study that aimed to quantify the impact of brand safety incidents on consumer sentiment. IPG Mediabrands’ research…
Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. Proceeds…
WPP announced today that it’s integrating its specialist health networks under agency brands in the United States, a process which is currently ongoing and is anticipated to be completed sometime during the first six months of 2019. The latest move from former Wunderman CEO Mark Read, who was officially named WPP’s new CEO in early…
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. Now the tale of a country rock star and an up-and-coming pop star features new songs from Gaga and Cooper. In an effort to highlight that music, Warner Brothers (the studio behind the film,…
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. Now the tale of a country rock star and an up-and-coming pop star features new songs from Gaga and Cooper. In an effort to highlight that music, Warner Brothers (the studio behind the film,…
A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD’s Office of the Deputy Commissioner of Public Information, police officers responded to a 911 call at approximately 4:45 a.m. on Sunday morning at a New York apartment in the Upper West Side. Upon their arrival,…
If the millions (hyperbole alert) of insufferable think pieces and research on the topic are any indication, separating one’s self from a smartphone is a pretty good idea. But, like all things in life, it’s about moderation. After all, some technology can actually make life a little bit better (Hello, no more going to the…
On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the nascent technology may impact the media industry. The event featured speakers Chad Andrews,…
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook…
On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover’s paradise. Stations were set up across the perimeter of the room, doling out dishes like parmesan-crusted jalape?o grilled cheese and pad Thai carbonara in bite-size form. Off to the right, the walls were covered in…
In a move that echoes Publicis Groupe’s headlining decision to pull out of this year’s Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any awards shows. Partner and chief creative engineer Alex Bogusky, who dramatically rejoined the MDC Partners shop in August after an eight-year absence…
Ah, there’s nothing like finding true love. Apparently, Match.com found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. “At a time where dating feels more and more like online shopping, we’re thrilled to work with Match, a brand that stands unwaveringly for sincere relationships,”…
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company has continued to underperform (although there is a website that shareholders are pointed to), Third Point created perhaps one of the…
Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a “multi-experiential music festival series,” Virgin Fest will feature a “mixture of diverse music acts, cutting edge technological experiences, exclusive content and a commitment to sustainability,” according to a statement. Adweek caught up with Branson and his Virgin…
Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its Public Health Services division. It also announced today that it will divest itself of that business following a strategic review. Reported revenue was 2.2 billion euros…
Figliulo&Partners, the full-service indie agency founded by former TBWA chief creative officer Mark Figliulo five years ago today, announced that it will retire its formal, slightly stodgy name in favor of a simpler, more youthful moniker. F&P, together with recently-acquired digital shop Hungry, which was also founded five years ago, will now operate as Fig….
The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative officer and president of communications Nick Law, Omnicom Group senior vice president and chief diversity officer and Adcolor founder and president Tiffany Warren (who also…
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