Against the backdrop of a rapidly evolving marketing economy hinging on digital customer experience, Blue Acorn, a digital commerce UX design and strategy agency, has merged with data-driven marketing solutions provider, iCiDIGITAL to better meet the demands of this clear and building industry trend. The new company, Blue Acorn iCi, will be co-led by Greg…
Before 2015, Target stores featured two distinct colors besides the store’s signature crimson. Pink represented girls clothing, toys and bedding, often adorned with dolls and princesses, while blue indicated action figures and sports and, by association, boys’ items. In 2015, Target changed the game by taking away references to gender in departments that they decided…
DataXu laid off approximately 30 staffers earlier this week, according to multiple sources, the same week the company named Ed Montes as president and general manager of its TotalTV unit. Montes confirmed the layoffs, telling Adweek that less than 10 percent of the company’s roughly 300 employees were affected. The ultimate decision about who was…
Ralph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones. Publicis’ Zenith, named agency of record for global strategy and buying, has been awarded most of the…
In one of the more dramatic pieces of agency acquisition news in recent years, Droga5 today announced it will be acquired by Accenture Interactive. The 13-year-old creative agency founded and led by David Droga has been one of the most notable independent players in the agency world throughout its run, and Droga5’s work has often…
Sen. Elizabeth Warren introduced new legislation today that would hold corporate executives criminally liable when their companies experience major data breaches, engage in criminal activity or cause widespread consumer harm. The Corporate Executive Accountability Act, which Warren teased Tuesday in a Washington Post op-ed, would hold criminally liable the executives of any corporations making more…
When childhood friends Laura Schubert and Lillian Tung went into business together, it wasn’t just to create a new product, but to establish a previously little or even never-seen category: products for pubic hair maintenance. The two women founded Fur in early 2016, and the brand has seen a quick rise. It was first sold…
Another day, another tale of household brands running ads, perhaps unknowingly, against content they probably don’t want to be associated with. This time, Kraft, Capitol One and Progressive had pre-roll ads running against multiple AOL News articles concerning sexual assault. The articles–one of which discussed the filmed rape of a 9-month-old girl–appeared aggregated from outside…
Companies like to talk a lot about data nowadays–real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data. The $35 billion…
The United States has surpassed South Korea and drawn even with China when it comes to progress towards the next generation of wireless service, a new report from a major wireless trade group finds. The finding, released by the CTIA on Tuesday, comes after the same study last year found that the two Asian countries…
Dentsu Aegis Network CEO of the Americas Nick Brien issued an industry “call to arms” last week during a panel at 4A’s Decisions 20/20. “I believe there has been a fundamental shift in the balance of power. We’re living in the age of the empowered consumer,” Brien said during the panel before calling on the…
The history of the cold-activated can goes back 10 years. Coors “pioneered” the technology as a gimmick to alert beer drinkers of the “optimal” temperature to drink Coors Light and Coors Banquet. The mountains turn blue? It’s bottoms-up time. Fast-forward to today, and that same technology is part of a marketing crossover between Mountain Dew…
WPP is opening a large campus that will bring together various properties in one location, giving clients easier access to its talent and capabilities and becoming the latest agency holding company to do so. The over 200,000-square-foot Amsterdam campus, known as “Amsteldok,” will house all 1,500 WPP employees in the city from 15 agencies who…
Few brands have utilized influencer marketing more than Revolve. The online women’s clothing retailer is infamous for its #RevolveAroundTheWorld hashtag, utilized by influencers wearing on-trend pieces in all sorts of locales, from bedrooms to beaches to booths at restaurants. The retailer has also hosted influencer-attended events from coast to coast, including #RevolveWeekend at last year’s…
A new study shows that State Street, the company behind the viral Fearless Girl statue, has voted against gender diversity initiatives on several occasions–moves that stand in contrast to the self-proclaimed ethos of the Fearless Girl campaign. Today, Morningstar released a study that showed that SHE, State Street’s Gender Diversity Index ETF, which invests in…
While a tomato-headed character swings a pickaxe to destroy a freezer in Fortnite’s fictitious burger joint Durr Burger, a team of Wendy’s social media strategists engages in a live chat with thousands of viewers. The fast-food brand is “waging a war on frozen beef” and has taken the battle to Twitch by streaming games of…
Last week, Budweiser kicked off a campaign paying tribute to baseball legend and civil rights hero Jackie Robinson with “Impact,” an ad directed by Spike Lee and narrated by Robinson’s daughter, Sharon Robinson. While Lee and Sharon Robinson don’t return for the follow-up, Budweiser is quickly building on its first ad with the comparatively minimalist…
Burger King is punking us, yet again. Or is it? The fast-food giant, known for April Fools’ Day stunts like the chocolate Whopper and the in-home ordering kiosk, busts out a Whopper today that contains no actual hamburger meat. That’s right, it’s “100 percent Whopper, 0 percent beef” and, according to the brand, nearly impossible…
Google Netherlands Finally Lets You Talk to Your Tulips We all know Google Translate is a powerful and useful tool, but clearly the service is only scratching the surface of its potential by translating human language. Now, thanks to Google Netherlands, the Google Tulip app will help you talk to your favorite flower and also…
DDB and Joan Creative (now just Joan) recently unveiled new visual identities for their 70th and third anniversaries, respectively. DDB’s new logo pays homage to founders Ned Doyle, Mac Dane and Bill Bernbach, incorporating their names into the fresh visual which is essentially a revamped version of its very first one–two Ds, one yellow and…
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