Ah, wine in a can: repulsive to some, but a godsend for others. Either way, Washington state winery 14 Hands thinks its latest product can at least stand up to beer. That’s why it tapped Seattle agency Copacino+Fujikado to create a series of videos that have some fun with well-known beer ads, like Bud Light’s…
Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the world. Over that time, the Huge Brews team has sampled more than a thousand different beers. Then the tech-savvy group started wondering what would happen if they took all…
Whether it’s the rise of private labels or a company blatantly stealing a look and design, it’s not easy for any brand–even if it’s unique–to stay in that lane. It’s the latest challenge facing Recess, the popular CBD sparkling water brand. A few copycat (or even usurper) brands are popping up, like Daydream, a Canadian-based…
A Sunday afternoon tweet from the president announcing that tariffs on $200 billion of Chinese imports were increasing from 10% to 25% came as a surprise to many who thought the United States and China were close to a trade agreement. While some brands (and financial markets) were sent reeling by the increase, the impact…
The New York State Supreme Court issued a decision on Wednesday in the case of Woodstock 50 vs. Dentsu Aegis Network that amounts to a partial win for the music festival. A spokesperson for the holding company’s events division also argued it has been “vindicated.” Most significantly, the ruling from Judge Barry Ostrager stated that…
While it may be predictable that someone in the out-of-home (OOH) industry would speak glowingly about the medium, Rick Robinson can back it up with experience. The partner and chief strategy officer for Billups has been working in the space since the mid-90s and has had a front-row seat to OOH’s substantial change. Speaking at…
When Jeff Bezos bought The Washington Post in 2013, he made it clear that he needed to bring this “national institution” of news into the digital age. Take the company’s Research, Experimentation and Development (RED) group, for example, which solves some common ad-tech gripes, like viewability and latency, for its advertisers. “As a company, we’re…
IPG’s Deutsch parted with approximately 5% of total staff across departments in its Los Angeles office today. The reason for the move was the loss of the Volkswagen account, which went to WPP in late 2018. President Kim Getty discussed the matter in an all-staff meeting this afternoon after the cuts took place. “Today we…
Earlier this week, a California jury awarded a couple a $2 billion verdict against Monsanto, the agrochemical and agricultural giant. The couple brought a lawsuit against the company, claiming their cancer was caused due to decades of exposure to its weed killer, Roundup. Monsanto intends to appeal the judgment. This latest mega lawsuit comes on…
For millions of people living with visual impairment, uniformly colored home decor can form a murky obstacle course. A new furniture set from agency BBDO Bangkok and client HomePro promises not only to spice up a home’s interior design but also to better accommodate the needs of those living with vision disabilities. The agency’s 7:1…
When he was a boy, Tyler Morse would sometimes get to go along with his father, an oil executive at Atlantic Richfield, on business trips. When the pair flew Trans-World Airlines into John F. Kennedy Airport in New York, they would meander through TWA’s cavernous Flight Center, a soaring, exultant expanse of sculpted concrete that…
Wunderman Thompson, the agency created by the merger of Wunderman and J. Walter Thompson last November, went through a round of layoffs this week, according to several parties familiar with the matter. The change occurred in New York as WPP leadership gathered for a global summit in San Diego. Spokespeople for both the agency and…
What does yogurt have to do with teachers? At first blush, not much. But as companies embrace the notion that doing good is good business, brands like Chobani are trying to tie issues they believe in to causes their consumers believe in. For Chobani, the ideas of a strong community, improving childhood nutrition and wellness,…
Sports broadcasters have to log quite a bit of time. The recent NFL draft, for example, tested the skills of broadcast teams who logged hours and hours for the play-by-play and in-depth analysis from the early morning hours to late in the day. But they’ll have nothing on Rikard Gr?nborg, the head coach of Sweden’s…
It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world. Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain’s fiery approach to its largest rival, and thanks…
Many of us haven’t thought much about where the word “emoji” comes from. (It’s Japanese for “picture character.”) Far fewer have given consideration to how emojis land in our smartphones in the first place–sometimes becoming more meaningful than a word or more powerful than punctuation. And, yet, what happens when there isn’t one to represent…
Buying OTT inventory can be a headache–but FreeWheel is here to help. Today, the Comcast-owned company announced a new roster of tools to simplify the OTT buying process for the 1,200-plus agency partners using its advertising platform. Specifically, explained Judd Rubin, the svp of revenue and marketing for FreeWheel Advertisers, this means offering three new…
At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine’s a big part of the company’s DNA–and not just for the usual reasons. The agency’s Los Angeles headquarters is a coffee shop dubbed The Coffee Company, which Enter opened with La Colombe as a partner. For Norotsky,…
On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He’d gone, the obituary read, to “that great honey tree in the sky.” That was 43 years ago, but…
Though not much good news has come out of Facebook in recent months, it looks like tech giant is taking small–but necessary–steps in the right direction. The company said via a corporate blog post Monday afternoon that it would raise the base pay for its contract workers to one that’s “more reflective of the costs…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
