Though not much good news has come out of Facebook in recent months, it looks like tech giant is taking small–but necessary–steps in the right direction. The company said via a corporate blog post Monday afternoon that it would raise the base pay for its contract workers to one that’s “more reflective of the costs…
For 20 years, Mailchimp’s reputation has been as an email marketing company. Anyone who listened to the Serial podcast (or any other podcast, really) has it burned into their brains. But over the last several months, Mailchimp has started to move away from its core brand. First, it rolled out a new brand campaign in…
When it comes to data, generational spreads are valued above all else. But lumping an entire generation together may not be the way to go, according to new data from consumer intelligence company Resonate. Gen Xers between the ages of 38 and 45, for example, use Twitter 11% more than the average consumer, while 46-…
Wieden + Kennedy Portland completed its successful run at this year’s One Show, taking home agency of the year honors at the global awards competition. The agency’s wildly successful “Dream Crazy” campaign for Nike featuring Colin Kaepernick came out on top, winning best in show. Over the course of the two-day awards show, the campaign…
The back-and-forth between Dentsu Aegis Network’s events division and the organizers of Woodstock 50 will now almost certainly turn into an extended legal standoff. Does the would-be celebration of peace and love now resemble 2017’s notorious Fyre Festival? Both are cautionary tales. But one was a legitimate event that’s collapsing in real time, while the…
Companies can do more to break the stigmas around mental health, and that could start with allowing–and especially encouraging–mental health days away from the office. That was one of several observations made at the One Show’s Creative Summit in New York City on Thursday, where representatives from Giant Spoon, TBWA and others said there is…
Bribery. Shilling. Payola. Whatever you call it, advertisers have, for years, tried every technique to buy their way to a better impression count–but new research shows that this method might pay off less than they think. That’s according to tech firm Integral Ad Science, which released research today showing that most of this paid traffic…
With public concerns over climate change and its impact on the environment mounting, people around the globe are more conscious than ever of their plastic use. That puts bottled water brands, like Evian, in a tricky position. That’s one reason why Evian is doubling down on its sustainability efforts, including the creation of plastic-free bottles…
Just over a year ago, health giant Johnson & Johnson ended a closed, months-long marketing review. The Wall Street Journal reported that its purpose was to achieve savings of approximately 30% by creating new dedicated divisions within its agency partner groups, Omnicom and WPP, each of which would be designed to “quickly pull in agency…
In his annual letter to Amazon shareholders published last month, CEO Jeff Bezos challenged his billionaire peers (“You know who you are,” he taunted) “to match our employee benefits and our $15 minimum wage. Do it! Better yet, go to $16 and throw the gauntlet back at us. It’s a kind of competition that will…
Thanks to its investment in connected tech, Telaria is still going strong. The ad-tech company announced its first quarter earnings today, topping out at $13.6 million, up 42% year over year. Meanwhile, the company’s losses–$4.3 million–marks a $1.8 million drop from 2018. According to CEO Mark Zagorski, the company’s upswing can be attributed to one…
This week brought the latest development in the labyrinthine legal case surrounding Diet Madison Avenue, the anonymous social media entity that captivated the ad industry last year when it named men accused of sexual harassment and related offenses on Instagram and Twitter. Attorney Errol F. Margolin of Manhattan firm Margolin & Pierce filed a letter…
A new Budweiser campaign from Vaynermedia looks back at New York Yankees’ pitcher Luis Severino’s first shutout, Chicago Cubs’ catcher Willson Contreras’ first career home run and St. Louis Cardinals’ infielder Matt Carpenter and Oakland Athletics’ left fielder Khris Davis’ first career grand slams. All of these MLB milestones share one thing in common: the…
In New York City, 63,000 men, women and children are homeless, and every night, approximately 4,000 sleep on the street. Simon Dolsten and Chris Bosler recently took time away from their jobs as an advertising copywriter and art director to collaborate with photographer Gabriella Lincoln and low-income housing charity Urban Pathways to create “Homeless Essentials,”…
Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs. Her comments point to the severity of India’s rape crisis, which often places blame on the victim. Last year, a Thomson Reuters Foundation survey named India the most dangerous…
There’s a fairly wide disparity in marketing sophistication in the cannabis industry. Local retailers, as expected, run the gamut from punny to pretty weird (or wonderful, depending on your point of view). Meanwhile, the likes of MedMen are taking a much more sophisticated, big-budget approach, positioning the brand to more mainstream audiences. But cannabis marketing…
MDC Partners is off to a solid start this year “in a time of continued disruption in the advertising industry,” said newly promoted chairman and CEO Mark Penn during the company’s first-quarter earnings call this morning. That start included a 0.9% drop in year-over-year organic revenue and a slight rise in overall revenue, which went…
If this year’s Tribeca Film Festival was any sign for the future of virtual and augmented reality, experiences are becoming far longer and more immersive. At this year’s festival, which ran from April 25 through this past weekend, nearly two dozen experiences showed thousands of attendees that VR doesn’t always have to be seated or…
Contrary to popular belief, shooting 35mm photos and creating a paper magazine aren’t relics of the past, according to a young artist named Finley. “I like being able to touch things,” the 18-year-old says in a new short film. “I think it’s important. I think it says something about the craft. I think it makes…
It’s a tough business world out there, and some direct-to-consumer brands think they are stronger together. Brands like ClassPass, Everlane and Winc are striking up partnerships with other DTC brands to share each other’s Facebook audiences, send each other’s customers emailed promotions and even look for ways to share samples of their products to the…
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