Hasta La Creative!

A new campaign for photo editing app VSCO seeks to expose a new generation of up-and-coming creators through a series of short, documentary-like videos. The AKQA-led project features two-minute profiles of three early-twenty-something artists discussing various aspects of their creative process. Ethereally stylized by filmmaker Jess Kohl, the vignettes are designed to appeal to a…

June is Pride Month, and to that end, Adweek is introducing our first-ever Pride Month Tracker. We’ll be updating the list throughout the month as brands, agencies and organizations announce their campaigns and activities celebrating the global LGBTQ community throughout the month and beyond. If you’d like to share your Pride Month work or have…

Verizon wants to put a human face on next-generation wireless speeds with a new campaign that spotlights how 5G service can bring more surgical precision to cancer treatments. The main 30-second spot, set to air during the first game of the NBA Finals tonight, spotlights a partnership between the carrier and medical startup Medivis, in…

The American Association of Advertising Agencies (4A’s) is introducing a Brand Safety Playbook to educate agencies and their clients on how to best navigate the nuances of brand safety. 4A’s evp, media and data practice Louis Jones explained that the Brand Safety Playbook completes the set of goals set out at the Ad Assurance forum…

Earlier this month, IPG settled a wrongful termination and defamation lawsuit filed by former McCann Health global chief creative officer Jeremy Perrott last October following his termination for alleged behavioral violations. The terms of the settlement were confidential. “Jeremy Perrott filed his complaint in October of 2018 claiming that IPG and McCann defamed him. IPG…

The Washington Post is gearing up to take its programmatic platform web-wide. The publishing powerhouse announced today that it would release its proprietary ad-tech stack, Zeus, to publishers across the web. Partners can opt for a standard package and leverage the basics of Zeus, or they can choose a more premium package, which includes access…

Earlier this month, Victoria’s Secret–which controls 24% of the women’s lingerie market, according to Coresight Research–announced that, after 18 years, it would not be broadcasting its annual fashion show on network television. It’s a major move for the brand, removing its most high-profile marketing event from its home of nearly two decades. “It’s admitting that…

Kylie Jenner’s face–seductive, glowing and larger than life–is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift. The campaign, which took hold of 1,300 screens in more than 1,000 cities on Wednesday, is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the…

The new episode of Undercover Lyft stars Jason Sudeikis as an in-disguise driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video and the ACLU popping up in a cameo. It’s no accident that these forces are combining–it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy, Booksmart, in…

Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake accounts in the first…