To commemorate the LGBTQ rights movement in New York City, Google has created a digital monument for the 50th anniversary of the Stonewall riots. On Tuesday, Google–along with The Lesbian, Gay, Bisexual & Transgender Community Center and the National Park Service–unveiled an interactive augmented-reality experience. The AR experience and accompanying website tell the story of…
252 out of 2.6 million is just over .009%. If you look at that number as a conversion rate, it’s low–too low for anyone who calls themselves an influencer to aspire to. It’s basically less effective than a display ad, which is saying something. But it wasn’t low enough for Instagram influencer Arii. Last week,…
A new media industry report from PwC names video games as perhaps the most promising digital consumer revenue stream to reap gains from next-generation wireless speeds in the first half-decade after 5G deployment. Although the report’s authors expect the boost in network speed and capacity to eventually transform every level of the digital media industry,…
Some years back, the conversation around Volkswagen was decidedly different. As it relates to creativity, we were talking about what fun and poignant work the brand and, by extension, their agencies, were creating. Flying along under a clear night with Nick Drake’s “Pink Moon” as a soundtrack, a remixed “Singing in the Rain” for the…
If you’ve ever wanted to rub shoulders and trade recipes with the ambitious home cooks on MasterChef, your opportunity is near. The hit Fox series, launching its 10th season on Wednesday, will send its contestants around the country for exclusive dinners, food tours and cooking classes as part of an alliance with Eatwith, which specializes…
This past weekend, more than 100,000 music fans descended on Randall’s Island off the coast of Manhattan for The Governors Ball Music Festival. And where people go, brands follow. For this year’s Gov Ball–a three-day event sponsored by Founders Entertainment and its parent company Live Nation–nearly two dozen brands built on-site experiences to integrate their…
Graduation season has come and gone, meaning college grads are trading in term papers for r?sum?s. The path to a successful career can be daunting, but Adweek has published its fourth annual grad guide to help you live your best post-grad life. In this episode of Yeah, That’s Probably an Ad, brand marketing reporter Diana…
Eagle-eyed viewers of the recent Indy 500 saw the Defy logo on two of the lightning-fast cars, marking the first time a CBD-infused sports drink had made its way into one of racing’s most celebrated events. But it wasn’t the first CBD product to hit the track at 200 mph. That distinction goes to Craft…
On May 31, Netflix released Ava DuVernay’s long-awaited miniseries When They See Us, a 4-part dramatic look into the wrongful imprisonment of Raymond Santana Jr., Yusef Salaam, Korey Wise, Antron McCray, and Kevin Richardson–otherwise known as the Central Park Five. For the bulk of the weekend, the conversation has largely centered on the elements of…
At Adweek and Adcolor Champions on May 22 in New York, we celebrated the fearless leaders and rising stars who embody the most effective examples of influencing inclusion and diversity in the marketing, advertising, media, technology and entertainment space. Check out the best shots from the day, as well as Adweek’s upcoming events, if you…
How did Jen Fisher become the first chief well-being officer at accounting and consulting giant Deloitte? “Out of necessity.” Fisher joined Deloitte in June 2001 and ascended the ranks, serving as chief of staff to the chief operating officer (and eventual CEO) before working with chief marketing officer Diana O’Brien. But it came with a…
Would you work a full-time job for four months without being paid? Could you? “Once upon a time, the agency was the most important outside relationship most clients had,” said Bill Duggan, group evp for the Association of National Advertisers. That is no longer the case. Agency leaders, trade groups and CMOs have united in…
At Adweek’s latest Executive Lab in New York on May 21, we explored New Yorkers and the importance of understanding them from a brand perspective. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. (L. to r.) Chris Ariens, director of visuals, Adweek;…
Earlier this year, American Eagle Outfitters took a gamble that turned the heads of not only customers, but other marketers as well. Like many brands pursuing the fickle tastes of Gen Z shoppers, the mall-based apparel retailer had convened focus groups full of teens, eager to hear what they did and didn’t like. And like…
In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors. Much of the work has cut through the…
Amazon is a major force in online shopping, and while some brands may feel averse, advertising on Amazon is an increasingly solid investment for retail brands, according to new research from Toluna. Approximately 51% of consumers start their online shopping by searching Amazon, followed by Google (21.8%) and brands’ websites (17.2%). However, that doesn’t mean…
The Game of Thrones isn’t over yet–at least not in virtual reality. On the heels of the show’s series finale, HBO and HTC are releasing a short VR game that lets fans enter the world of Westeros. “Beyond The Wall”–which debuts today on HTC’s Viveport for HTC Vive and Oculus Rift headsets–lets fans fight along…
“A team of artificial intelligence experts have developed an algorithm that can detect fake news–and remarkably convincing fake news too.” That was the lede sentence formulated for this article by said algorithm–prompted with just a headline, author, date, and intended publisher website (Adweek.com). (The bot neglected to mention it doubles as a text generator.) While…
Two years ago, the ad-tech company Centro took a four-year, $100 million gamble on designing a proprietary platform that was meant to bundle together disparate pieces of mar tech into one convenient piece of software. It looks as if that gamble paid off. Today, Centro announced that more than 200 customers–including RVA Media Group, Braintrust…
This week, Ackerman McQueen made headlines for publicly announcing plans to terminate a 38-year contract with the NRA. It has been one of the longest and most lucrative agency-client relationships in the ad industry, as the nonprofit group paid its largest vendor $40 million in 2017, according to public records. But the NRA’s statements on…
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