New York hosted the largest Pride celebration in the world this year for the 50th anniversary of Stonewall, and brands took notice. We talked to three LGBTQ executives to hear their thoughts on authenticity surrounding branded support for their community. Watch what they had to say in the video above.
In a country with only around 40 ATMs for every 100,000 citizens, Ogilvy Bolivia is taking a page from Uber’s playbook to make cash more available on the go. The agency is forming an ambitious financial-tech startup called Blink, whereby users can hail nearby taxi drivers to dispense cash in exchange for an app-generated code…
Hulu’s ad sales chief Peter Naylor is out to change television advertising for the better. Amid an ever-increasingly competitive landscape for streaming services, Naylor, who headed up digital advertising sales at NBCUniversal before making the jump to Hulu in 2014, is working on honing the platform’s offerings for users and for advertisers, including non-interruptive binge…
Nearly a year after Droga5 won creative duties for Twizzlers (along with a spate of other Hershey brands, including Almond Joy, Mounds and York), the agency has unveiled its first work for the iconic candy brand. The lighthearted campaign comes wrapped in a new tagline for Twizzlers, “Chew On It,” and is brought to life…
Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects. To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif…
The Ad Council has announced that Facebook’s chief revenue officer David Fischer is the nonprofit’s latest board of directors’ chair. He takes the reins from Linda Boff, GE’s chief marketing officer. Fischer joined the Ad Council’s board of directors in 2011 and became a member of its executive committee in 2012. Prior to his new…
We’re halfway through 2019, which means two things: 1. We’re that much closer to eventually being swept away by the rising seas, and 2. It’s time to take a look at which movie marketing campaigns have proven to be the most interesting, even if they haven’t always been for the most successful movies of the…
Inside the jury room at Cannes Lions this year, the definition, value and influence of innovation across the industry sparked heated debate. My jury and I looked for the highest level of innovation and creativity in the work we judged across a range of factors. Defining innovation From converting a good idea or invention into…
One of the grandest malls in Southeast Asia, the Siam complex in Bangkok that attracts some 250,000 people on a typical weekend, got a floor-to-ceiling infusion of cute this month, with a giant version of Snoopy’s red doghouse, pop-up shops selling graffiti-inspired Lucy Van Pelt swag, a Peanuts village and large-scale art installations featuring Charlie…
Last week, Johnson & Johnson’s chief marketing officer decided to call it a day, stepping down from the company after roughly six years. As part of the announcement, J&J said that it’s restructuring its business model, essentially eliminating the role of the CMO. The CPG/pharma company is just the latest large corporation to revamp the…
Johan Olivero and Johan Eghammer are set to join the creative department Forsman & Bodenfors New York this summer. Considering the agency doesn’t use senior titles in order to foster a “collaborative” environment, the two aren’t taking on any particular roles, but will rather help lead the creative department alongside group creative directors Andreas Baumert,…
Anyone who’s ever wondered what real life might look like through the whimsical, Technicolor tinge of a Wes Anderson film may soon have a chance to find out, thanks to a new pair of shades from lensmaker Tens. The Scotland-based company’s Spectachrome sunglasses are designed to filter light in such a way to enhance a…
A French soccer club is putting its latest uniform on the map with what it says is the first product release announced through Google Maps’ Street View feature. Red Star FC debuted the new shirts by posing models at various places around the suburban Paris home of its stadium and uploading 360-degree images of them…
Shopify and Apple have partnered to help entrepreneurs communicate more efficiently with consumers. Last year, the ecommerce platform introduced Shopify Ping, a mobile app that connects merchants with their customers. But how to further bolster the success of entrepreneurs and online businesses? Enter: Apple. With Apple Business Chat via Shopify Ping, consumers can communicate with…
Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category–retail–is pulling back its spend on the platform. That’s according to research out today from the the ad-intelligence platform MediaRadar, which released an analysis comparing media buyers’ behaviors across YouTube’s curated lineup of…
LinkedIn added custom calls to action and analytics and community hashtags to its 34 million Pages (desktop only), along with the ability for marketers to access and edit them via their mobile devices. The professional network rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November. Five new CTA buttons…
Patriotism will come in purple at Old Navy this July Fourth as the retailer marks its 25th anniversary with an anodyne nod to America’s ever-deepening political divisions. The brand unveiled a line of purple T-shirts bearing American flags on Tuesday in what’s meant to be a symbol of unity between supporters of the country’s two…
After a nearly five-month vacancy, audio brand Beats by Dre has a new chief marketing officer: Chris Thorne. He was most recently chief growth officer at healthcare startup Forward, but has also served as CMO of actress Jessica Alba’s natural baby and beauty brand The Honest Company and global vice president of marketing, media and…
Corona has found a novel way to counteract the scourge of the ecocidal plastic connector rings used to hold together packs of canned beverages. In a campaign from Leo Burnett Mexico, the AB-InBev brand is introducing a new model of beer can designed to screw into one another vertically to form a long, pole-like six-pack….
CANNES, France–Mars Australia is taking home the Grand Prix Lion for the Sustainable Development Goals Lions for The Lion’s Share initiative with a campaign created by Clemenger BBDO Melbourne and Finch Melbourne. The Sustainable Development Goals Lions are unique in that the entrants are judged not just on creativity and effectiveness, but on how they…
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