Jun
19
NBCU Advertising Adds Walmart Data to Its Live Sports Playbook
Posted in: UncategorizedWalmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.
Jun
16
Creatives Predict Less Hype in AI Talk at Cannes
Posted in: UncategorizedAgency leaders from VML, VCCP, Mother LA, Gale, Grey, and Movers+Shakers share their predictions for the themes, trends, and standout work at this year’s Cannes Lions Festival.
Jun
16
PayPal Debuts Shoppable Ads for Publisher Sites
Posted in: UncategorizedThe new ad format aims to engage consumers as AI is eating into retailers’ traffic.
Jun
12
Madwell’s Chris Sojka Tries to Sell $19M Jet Amid Legal, Financial Chaos
Posted in: UncategorizedThe CEO of the recently-imploded indie agency Madwell is liquidating a private jet he bought less than a year ago.
Jun
11
The Hidden Trade-Offs of Private Equity Investment for Agencies
Posted in: UncategorizedA recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions while maintaining creative integrity.
Jun
11
Chemistry Appoints President and Chief Strategy Officer
Posted in: UncategorizedAtlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.
Jun
10
FCB’s Emma Armstrong Adds Global Transformation Chief to Title
Posted in: UncategorizedFCB appoints Emma Armstrong as global transformation officer, expanding her leadership from CEO of FCB New York to the agency’s global network.
Jun
06
Circle K Reveals First Work From New AOR Grey
Posted in: UncategorizedCircle K has named Grey as its first global creative agency of record, launching the “Circle K Makes Your Day” platform and debuting the “We Definitely Have That” campaign.
Jun
05
Fox Ad Sales Adds Paramount Exec as CMO
Posted in: UncategorizedPuja Vohra joins Fox as CMO and evp of ad sales.
Jun
05
How a Car Brand Drove Funding for And Just Like That Companion Series
Posted in: UncategorizedHere’s the genesis of how Genesis got involved in HBO and Max’s Behind the Look.
Jun
04
Paramount Cuts Ties With WPP Media After Two Decades of Partnership
Posted in: UncategorizedParamount is cutting ties with its media agency of record for over 20 years.
Jun
03
Bombshell Love Island Brand Partnerships Enter the Villa for Season 7
Posted in: UncategorizedCeraVe, Cuervo, Instacart, and Maybelline New York want to make a connection with viewers in Love Island USA on Peacock.
May
31
How Gainbridge and USL Super League Both Won Naming Rights Deal
Posted in: UncategorizedHow Gainbridge and USL Super League both won a naming rights deal, with the brand getting access to soccer growth and Peacock viewers.
May
30
EXCLUSIVE: Omnicom To Ditch Individual Agency Email Domains
Posted in: UncategorizedRegardless of what agency brand they work for, all staff will now use @omc.com emails.
May
30
Matt Drzewicki Chosen to Lead Target’s Retail Media Network, Roundel
Posted in: UncategorizedDrzewicki has been leading Roundel in an interim capacity since January.
May
30
Business Insider Lays Off 21% of Staff, Citing ‘Traffic Sensitivity’
Posted in: UncategorizedThe Axel Springer-owned property is restructuring to prepare for a media landscape reshaped by artificial intelligence.
May
29
Old-School Linear Meets CTV as InterMedia Hires Digital Lead
Posted in: UncategorizedDavid Nyurenberg joins InterMedia Advertising as svp of digital.
May
28
Nostalgic Disney+ and Hulu Campaign Wants to Give the Best of Both Worlds
Posted in: UncategorizedDisney campaign showcases series such as Hannah Montana, Lizzie McGuire, and The Golden Girls.
May
27
NBA Playoffs Take It to the House for Global Fan Fests
Posted in: UncategorizedNBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
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