Burger King chief marketer (CMO) Pat O’Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O’Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was…
There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the…
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. “Wren Clair is no longer employed by KSTP-TV,” news director Kirk Varner told the Star Tribune. “We wish her the best with her next opportunity.” She joined the station in 2018…
Cameron Diaz’s return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and…
Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our revenue–I’ll call it 10%. For a business of our size, that’s material, because it’s valuable revenue,” Wong said. The social platform–which on Wednesday reported a…
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group’s six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is…
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon’s first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,…
Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second…
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521…
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount’s…
THE AD: “At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. “At 14, she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to…
Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like “Humble,” “DNA,” “squabble up,” “Not Like Us,” and more. He was also accompanied by special guests like Samuel…
Kanye West has never been easy to figure out, even before he became radioactive goods following antisemitic rantings on social media in 2022 and an appearance on Alex Jones’ show InfoWars in which he announced, “I like Hitler.” Over the years, the multiplatinum-selling rapper has also dined with white nationalist Nick Fuentes, announced that George…
So! We’re less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that’ll show up across all the different casts. If something crazy happens (Will Travis propose to…
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women’s flag football at the center of their latest…
The Kansas City Chiefs aren’t the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world’s biggest stage before Fox’s inaugural IndyCar season, which airs on the network on…
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…
Dan Schachner never expected to become the Puppy Bowl’s answer to Jeff Probst. “I go from year to year, and always feel that I’m learning as I go,” he tells ADWEEK about his 14-year run as the referee–and human face–of Animal Planet’s beloved canine sports extravaganza. “I think I’ve grown into the role, and I…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
