May
27
NBA Playoffs Take It to the House for Global Fan Fests
Posted in: UncategorizedNBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.
May
23
Not All AI Is for Profit. Meet Google’s Civic Tech Experiment.
Posted in: UncategorizedThe think tank develops research and tech tools to support free expression, digital safety, and access to information for all.
May
23
TelevisaUnivision and Disney Score New Distribution Partnership
Posted in: UncategorizedTelevisaUnivision’s U.S. Networks will come to Hulu + Live TV beginning June 3.
May
23
EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore
Posted in: UncategorizedIPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.
May
23
Flodesk Taps VCCP as First Creative AOR
Posted in: UncategorizedEmail marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned. The decision marks a milestone for Flodesk, which has grown to over 90,000 customers […]
May
23
Fox Television Stations One Hour Special Examines the Five Years After George Floyd
Posted in: UncategorizedThe special will air on Sunday, May 25 across all Fox Television Station primary streams
May
22
Dozens of Premium Publishers Join Adelaide’s New ‘AU Ecosystem’
Posted in: UncategorizedThe attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side participants.
May
22
Las Vegas Reporter OK After Being Accosted Live On-Air By Man Who Wanted A Dollar
Posted in: UncategorizedMolly McBride said that when she looked back at the tape, it looked scarier than it was in real life
May
21
A Federal Judge Ordered OpenAI to Stop Deleting Data. Here’s How That Could Impact Users’ Privacy
Posted in: UncategorizedThe New York Times is suing OpenAI for alleged copyright infringement.
May
21
Google Brings Ads to AI Mode
Posted in: UncategorizedGoogle is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]
May
21
Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools
Posted in: UncategorizedThe changes are designed to improve AI-generated search.
May
20
Stranger Ads? Netflix Ads Leader Explains How AI Puts Brands in the Worlds of Its Shows
Posted in: UncategorizedAmy Reinhard showcases Netflix’s adtech updates at upfront, including AI that puts brands closer to content.
May
19
Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse
Posted in: UncategorizedMovement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.
May
17
Golden State Valkyries Bring Brands Off the Bench for WNBA Debut
Posted in: UncategorizedGolden State Valkyries bring brands off bench with United, Sephora, Chase, Kaiser Permanente, and the Bay Area itself.
May
16
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture
Posted in: UncategorizedChris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.
May
16
Fox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd
Posted in: UncategorizedAt upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.
May
16
Kantar: Apple is the World’s Most Valuable Brand at $10.7 Trillion
Posted in: UncategorizedKantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.
May
15
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation
Posted in: UncategorizedAd verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.
May
15
Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront
Posted in: UncategorizedNetflix announces new adtech, Wednesday partnerships, and more at upfront.
May
14
Netflix Ad Tier Hits 94 Million Global Monthly Active Users
Posted in: UncategorizedNetflix announces at upfront that it reaches 94 million monthly active users globally.
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