May
05
From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
Posted in: UncategorizedFormula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.
May
02
4 Expert Strategies for Navigating TV Advertising’s AI and Creator-Led Future
Posted in: UncategorizedNielsen, Tubi, Samsung Ads, and New York Times Advertising talk the future of TV at IAB and ADWEEK’s NewFronts roundtable.
May
02
Zombies Take Manhattan in Citywide Walking Dead Activations
Posted in: UncategorizedThe Walking Dead: Dead City returns for Season 2 on May 4.
May
02
Spectrum Launches Spanish Language News Network
Posted in: UncategorizedSpectrum Noticias’ weekday lineup begins with anchor Patsi Arias each morning, followed by afternoon news anchored by Philip Klint.
May
01
Saks on Amazon is a Likely Win for Both Parties, But for Different Reasons
Posted in: UncategorizedSince it opened its doors in 1924, Saks Fifth Avenue’s flagship store has defined what it means to window shop in New York. Even as the department-store era continues to […]
May
01
Navigating the Future of Trust, Risk, and Opportunity in the Age of AI
Posted in: UncategorizedFor marketers, AI promises a leap in productivity—but only when guided by a clear strategy and human oversight. The question isn’t whether to use AI, but how to use it […]
Apr
30
Latin America’s Top Beauty Brand Taps DAVID for Major U.S. Growth Push
Posted in: UncategorizedDavid has been named U.S. agency of record for Natura, Latin America’s largest beauty brand, as it ramps up investment to grow fivefold in the market.
Apr
30
Ammunition Launches Venture Studio to Help Brands and Agencies Scale
Posted in: UncategorizedAmmunition, an Atlanta-based creative agency, is launching a venture studio and two new divisions to scale brands and agencies.
Apr
30
Mississippi Station to Air Documentary About Black Farmers During Jim Crow Era
Posted in: UncategorizedFarming Freedom is the story of one family’s struggle to buy and keep farmland during Jim Crow
Apr
28
Here’s How the White House Correspondents’ Dinner Addressed an Absent Trump
Posted in: UncategorizedBoth the president and a guest comedian were absent from this year’s ceremony.
Apr
25
Former Good Morning Texas Host Updates Viewers on Where She’s Heading Next
Posted in: UncategorizedJane McGarry co-hosted the morning lifestyle show Good Morning Texas for 12 years.
Apr
24
Samsung Looks to Make Interactive Ads Easier for Advertisers in New Offering
Posted in: UncategorizedSamsung Ads reveals a new suite for creating interactive ads and monitoring results.
Apr
23
Judge Blocks Trump Administration Dismantling of Voice of America
Posted in: Uncategorized“Not only is there an absence of ‘reasoned analysis’ from the [Trump Admin]; there is an absence of any analysis whatsoever,” the judge wrote.
Apr
18
Why Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart
Posted in: UncategorizedHBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
Apr
18
Netflix Ditches Reporting on Subscribers
Posted in: UncategorizedNetflix also rolled out its in-house adtech platform for the US.
Apr
17
Precise TV Details How New Ad Tool for Reaching Younger Audiences Is Privacy-Safe
Posted in: UncategorizedPrecise TV uses audience panels of parents and kids
Apr
17
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce
Posted in: UncategorizedWhen Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Apr
17
Jimmy Fallon to Lead NBC’s New Marketing Competition Reality Series
Posted in: UncategorizedOn Brand with Jimmy Fallon will feature companies such as Captain Morgan, Dunkin’, KitchenAid, and more.
Apr
16
Joe Monte Starts Reporting Career at WTIC in Hartford
Posted in: UncategorizedHe worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.
Apr
16
Joe Monte Starts Reporting Career at WTIC in Hartford
Posted in: UncategorizedHe worked as a photojournalist at WTNH in Hartford for a few months before joining WTIC.
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