Hasta La Creative!

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you “true facts” about animals that are clearly not true.

It’s easy to see how this Friskies video is an extension of the humor in his existing series, but this time Ze Frank is voicing a cat who is writing a letter to a younger kitten who has moved in with him. “Dear Kitten,” the elder cat intones, “since I have hissed at you the customary 437 times, it is now my duty as the head of the household to—begrudgingly—welcome you.” At which point he offers the kitten lots of great advice about hiding from Va-coomb, sleeping in the underwear drawer, and of course eating delicious wet cat food from Friskies.

With #DearKitten becoming a popular tag on Twitter without Friskies even trying to seed it, it’s clear that cat content is still king of the Internet.

Imagine um “supergrupo”, formado por alguns dos “gatos-celebridades” mais conhecidos da internet, estrelando um vídeo para ajudar a levantar fundos para abrigos de animais. A Friskies resolveu colocar essa ideia em prática e reuniu Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat e Hamilton the Hipster Cat em It’s Hard to Be a Cat at Christmas.

O compromisso da Friskies é doar uma lata de comida para gato para um abrigo ou organização nos Estados Unidos para cada view do vídeo no YouTube, mas estabeleceu um limite de até 500 mil unidades. Uma decisão esperta, ainda mais porque o clipe já ultrapassou os 800 mil views e continua aumentando.

A música poderia ser melhor – mas se você gostar, ela está disponível para download na Amazon e  iTunes.

Sem o cuidado que vimos em Dogs Sing for a Cure, parte da campanha Keep Cancer on a Leash, criada pela agência Red Urban para a Pet Trust, It’s Hard to Be a Cat at Christmas mostra os gatos-celebridades fazendo o que fazem de melhor: sendo gatos.

É fofo, tem cara daquelas produções caseiras da internet, mas em se tratando de uma marca como a Friskies e uma boa causa na época do Natal, poderia ter sido bem melhor.

Post originalmente publicado no Brainstorm #9
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Henri Le Chat Noir was already feeling damned—trapped in an existential hell from which there is no escape. And that was before he was doing Friskies ads. The celebrated feline—winner of the Golden Kitty award at the Internet Cat Video Film Festival, expert on the pointlessness of life as elucidated in videos by Will Braden—just released his first of four Friskies spots. He's been "commissioned by Friskies to explore the phenomenon of cat food boredom." Actually, it's nice that Braden will make a few bucks off this, considering everything he's done for Internet cat watchers. As for Henri, I suppose if there's no point to anything, then there's no point in not selling out. Now that he's hit rock bottom, though, perhaps he can ask for help.