“This was such a nostalgia trip for us. It’s a really fun series of commercials that have all the joys of the original most of us remember from childhood but with a contemporary twist,” comments Clare McGrath, Executive Producer at Finger Music.
The primary musical objective for the campaign was to stay as close as possible to the original for instrumentation and vocal sound, but modernise the track with the new sound effects and lyrics. Finger enlisted composer, Ant Adams, and LA-based singer, Greg Lastrapes, to re-create the original music to fit the new lyrics for the song.
Clare adds: “Ant is a brilliantly talented composer, who creates authentic music on any instrument he lays his hands on. It was fantastic to have him on-board for this project, and it was equally important that the vocalist we chose could mimic the distinctive original vocals and adapt to the new lyrics. Together, Ant and Greg worked to create a brilliant revival of the Birds Eye Waffle jingle”
Steve Chantry, Birds Eye Marketing Director, comments: “The new ad campaign is an exciting moment for Birds Eye, as not only does it bring a new product to the breakfast table, but it gives a nod to the heritage of the brand and reminds Brits of a moment from their pasts. Ensuring we provide versatile products for shoppers is key to the brand, as we want them to remember that for any meal occasion Birds Eye has a solution that caters to all needs and tastes.”
Birds Eye’s ‘Hello Morning’ ad can be seen during Britain’s Got Talent on Saturday 7th.
Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes – Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again. To launch it, Ogilvy teased the idea of these nail-polishes in social media, launched a “tasting party” for them. and even released this groovy little beatboxing & dance music video to go with it.
KFC as trending happening beat-boxing teenage fashion. I haven’t seen anything quite this odd since those Japanese high fashion McDonald’s ads. But I like it, so hey. Don’t miss the posters that go along with this work
You can find your flavour profile at http://myflavour.knorr.com/profiler
Nadia Zinck Thiesen, Client Manager at Patchwork explains: “We filled a cafe? with sets of identical twins, who synchronized their movements, creating a surreal universe for other patrons. In other words, the TWIX humor and duality, comes to life in a subtle way for the viewers, as they watch the patrons’ surprised reactions.”
“TWIX already has a strong position in the market, and we would like to ensure this for the coming years,” adds Laura Rajala from MARS. “Patchwork’s plan for 2016, will add a ton of humor and relevance to TWIX, and I am looking forward to seeing how the target group reacts.”
These are quite weird.
And that might be what it takes to get kids off their butts and into the kitchen. According to a survey reported in Marketing Mag, Uncle Ben’s parent company Mars, found that 77% of Canadian families eat home-cooked meals, only 12% are letting their kids help prepare the meals.
Here is the translation.
Summer.
You go on Facebook and everybody’s on holiday. Every-bo-dy.
Whatever, at KFC you have fun in the city like you’re on holiday.
Go, order, and you’re already wherever you want.
Spain? Take a photo and let’s also go to Greece.
You also caught the sunset.
Another snap in the boat and that’s it.
Perfect.
Now upload it on social media and wait for the envy.
With Holiday flavors from KFC you’re in Spain, Italy and Greece.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
