Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Victoria’s Secret is under fire for its newest bra campaign featuring the tagline “The Perfect ‘Body’,” suggesting on first glance that these women have it, and you probably don’t.

More than 10,000 people have signed a U.K. petition calling for Victoria’s Secret to  “apologise for and amend the irresponsible marketing of your new bra range ‘Body’.”

“Victoria’s Secret’s new advertisements play on women’s insecurities and send out a damaging message by positioning the words ‘The Perfect Body’ across models who have exactly the same, very slim body type,” the petition notes. “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.”

Of course, the brand isn’t literally saying its models have the perfect body. It’s a play on words with the popular “Body” line of bras, and the ad copy clarifies: “Perfect fit. Perfect comfort. Perfectly soft.”

But at a time when unrealistic body images are such a controversial topic, this tagline has understandably sparked some fires in social media:

This year we’ve seen quite a few female-focused brands toss aside the whole idea of perfection. Aerie refused to Photoshop models, ModCloth pledged to be transparent about retouching, Dear Kate focused its underwear campaigns on “real women”), so one has to wonder if Victoria’s Secret just made a tone-deaf misstep or actively decided to troll the competition.



Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It’s putting inspiring female faces right on its panties.

Its League of Ladies Collection features illustrations of four historical women—Marie Curie, Harriet Tubman, Amelia Earhart and Frida Kahlo—reimagined as superheroes.

Additionally, Dear Kate has called on real-life influencers to model the collection, including science communicator Kelly Carnes, actor and playwright Zoe Travis, Golly Magazine editor Roxanne Fequiere, and comedian Jackie Zebrowski.

With names like “Supermarie” and “Superfrida,” the panties feature a cartoon depiction of each woman’s face on the front and a design on the back. Which begs the question, are women even wearing panties with cartoons on them? I asked Twitter, where reactions varied from a resounding no to an open-minded maybe:

I love the idea of celebrating extraordinary women, but I wonder if this is an idea best suited for a (much) younger crowd.

I highly respect and admire Amelia Earhart, but I don’t know if I want to see her face every time I pull off a pair of jeans. I would, however, absolutely buy an 8-year-old girl a cute camisole and panties set featuring Marie Curie with a little hang tag that gives her a short lesson on Curie’s scientific accomplishments. (Business idea, Dear Kate, if you want to come out with a Dear McKenna line.)

We’ve seen how people react to brands that empower women, and I’m reulctant to criticize any effort to promote strong women. So allow me to soften the blow by saying that while I wouldn’t buy superhero panties for myself (and I am the target market), Dear Kate’s Sporty Bralets are off the chain.



These Blatantly Racist and Fat-Shaming Ads Aren’t as Evil as They Seem

Do black people and fat people deserve to earn less money than skinny white people? 

Well, no, but the arguments in favor of such a wage gap are somewhat entertaining in two new spots from equalpayday.be, a Belgian organization whose mission is to raise awareness about equal pay for … another demographic. (You can probably guess where this is going, but we won't spoil the surprise.)

The comparison certainly isn't perfect, and this tactic likely won't win over many who are unconcerned with the real wage gap at issue. It also probably won't go over too well with people who earnestly do feel held back in their careers because of their race or weight. But with ads so joyously sarcastic, it's hard to hold too much of a grudge.

Via Creative Criminals.


    



Sinead O’Connor Writes Miley Cyrus the Best Tough-Love Letter of All Time

Sinead O'Connor is a woman who knows controversy, and in one of the best-written open letters in recent memory, she wants Miley Cyrus to know that twerking your way into the headlines isn't a form of protest; it's just a way to "let the music business make a prostitute of you." O'Connor's letter was a reaction to Cyrus citing 1990's "Nothing Compares 2 U" as an inspiration for her "Wrecking Ball" video, along with Cyrus saying her hairstyle was an homage to O'Connor. Instead of being flattered, O'Connor fired back with a blistering (but clearly well-intentioned) missive on how Cyrus is being fooled and exploited by the music industry:

The music business doesn’t give a shit about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted.. and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone.

UPDATE: Cyrus has responded on Twitter, mocking O'Connor for not exactly being a role model herself and pointing out the fact she's hosting SNL this week:

Also, Amanda Palmer has written a rebuttal to O'Connor, saying that Cyrus isn't a record label puppet. "She's writing the plot and signing the checks."

If you haven't read O'Connor's letter in its entirety, be sure to check it out below:

Dear Miley,

I wasn’t going to write this letter, but today i’ve been dodging phone calls from various newspapers who wished me to remark upon your having said in Rolling Stone your Wrecking Ball video was designed to be similar to the one for Nothing Compares… So this is what I need to say… And it is said in the spirit of motherliness and with love.

I am extremely concerned for you that those around you have led you to believe, or encouraged you in your own belief, that it is in any way ‘cool’ to be naked and licking sledgehammers in your videos. It is in fact the case that you will obscure your talent by allowing yourself to be pimped, whether its the music business or yourself doing the pimping.

Nothing but harm will come in the long run, from allowing yourself to be exploited, and it is absolutely NOT in ANY way an empowerment of yourself or any other young women, for you to send across the message that you are to be valued (even by you) more for your sexual appeal than your obvious talent.

I am happy to hear I am somewhat of a role model for you and I hope that because of that you will pay close attention to what I am telling you.

The music business doesn’t give a shit about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted.. and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone.

None of the men oggling you give a shit about you either, do not be fooled. Many’s the woman mistook lust for love. If they want you sexually that doesn’t mean they give a fuck about you. All the more true when you unwittingly give the impression you don’t give much of a fuck about yourself. And when you employ people who give the impression they don’t give much of a fuck about you either. No one who cares about you could support your being pimped.. and that includes you yourself.

Yes, I’m suggesting you don’t care for yourself. That has to change. You ought be protected as a precious young lady by anyone in your employ and anyone around you, including you. This is a dangerous world. We don’t encourage our daughters to walk around naked in it because it makes them pray [sic] for animals and less than animals (a distressing majority of whom work in the music industry and the associated media).

You are worth more than your body or your sexual appeal. The world of showbiz doesn’t see things that way, they like things to be seen the other way, whether they are magazines who want you on their cover, or whatever.. Don’t be under any illusions.. ALL of them want you because they’re making money off your youth and your beauty.. which they could not do except for the fact your youth makes you blind to the evils of show business. If you have an innocent heart you can’t recognise those who do not.

I repeat, you have enough talent that you don’t need to let the music business make a prostitute of you. You shouldn’t let them make a fool of you either. Don’t think for a moment that any of them give a flying fuck about you. They’re there for the money.. we’re there for the music. It has always been that way and it will always be that way. The sooner a young lady gets to know that, the sooner she can be REALLY in control.

You also said in Rolling Stone that your look is based on mine. The look I chose, I chose on purpose at a time when my record company were encouraging me to do what you have done. I felt I would rather be judged on my talent and not my looks. I am happy that I made that choice, not least because I do not find myself on the proverbial rag heap now that I am almost 47 yrs of age.. which unfortunately many female artists who have based their image around their sexuality, end up on when they reach middle age.

Real empowerment of yourself as a woman would be to in future refuse to exploit your body or your sexuality in order for men to make money from you. I needn’t even ask the question.. I’ve been in the business long enough to know that men are making more money than you are from you getting naked. Its really not at all cool. And its sending dangerous signals to other young women. Please in future say no when you are asked to prostitute yourself. Your body is for you and your boyfriend. It isn’t for every spunk-spewing dirtbag on the net, or every greedy record company executive to buy his mistresses diamonds with.

As for the shedding of the Hannah Montana image.. whoever is telling you getting naked is the way to do that does absolutely NOT respect your talent, or you as a young lady. Your records are good enough for you not to need any shedding of Hannah Montana. She’s waaaaaaay gone by now.. Not because you got naked but because you make great records.

Whether we like it or not, us females in the industry are role models and as such we have to be extremely careful what messages we send to other women. The message you keep sending is that its somehow cool to be prostituted.. its so not cool Miley.. its dangerous. Women are to be valued for so much more than their sexuality. we aren’t merely objects of desire. I would be encouraging you to send healthier messages to your peers.. that they and you are worth more than what is currently going on in your career. Kindly fire any motherfucker who hasn’t expressed alarm, because they don’t care about you.

Via OurStage.


    

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups.

The results, published in November's issue, are posted below. Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?" Mother, working with the newly launched Feminist Times, created an ad focused on equal pay. And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with.

See the work below. Does any of it scratch the surface of the issue?

—Flow chart from Brave and Jinan Younis:

—Ad from Mother London and the Feminist Times:

Ad from Wieden + Kennedy London and Vagenda: